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16岁，在我们还是一个懵懂少年之时，东阳市富万家红木家私有限公司（以下简称富万家）董事长王国强就已经南下广州学艺，进入红木家具行业。经过14年刻苦的学习和努力，他掌握了红木家具制作的各类知识，经验也越加丰富。然后，带着浙江人独有的创业精神，王国强在他30岁之际毅然决然抛下所有成就回乡创业，创办了富万家。如今，王国强进入红木行业已经有27年了，富万家也在他的带领下稳步发展，走过了11个春秋。

“对于企业的发展，我们应该具备敏锐的思维和视角，顺时顺势调整战略。”王国强在采访中说道。富万家从创办初始一直到2006年，一直走外销经营策略，生产产品主要出口到美国、新加坡等地区，产品材质也是主打缅甸花梨等中低端。进入2006年，王国强认识到了国内市场对红木家具的需求，于是他抓住机遇带领富万家开始进行大刀阔斧的改革，逐渐将销售市场转向国内。2008年，富万家进行了第二次变革，舍去已有客户资源，转向做以大红酸枝为主的产品，企业也开始走品牌发展之道，实现了跳跃式的发展。2012年开始，富万家引进了一批生产设备，大力提升了生产效率；同时狠抓质量关，对所有工序进行规范化管理，并实行严格监管，层层把关，使富万家产品成为受人欢迎、让人放心的精品家具。

目前，富万家已建成八千多平方米的生产基地，在全国各地拥有五十多家专卖店，并且在建新展厅“东阳红木楼”达13000平方米。同时，富万家引进了“他律”机制，与南京林业大学木材科学研究所建立了合作关系，所有产品用材都经过此研究所工作人员的专业鉴定。2010年、2011年、2012年以及2013年，受到了经销商和消费者的广泛关注和喜爱，其市场影响力可见一斑。

When we were 16 years old, Wang Guoqiang, chairman of Fuwanjia mahogany furniture Co., Ltd. (hereinafter referred to as Fuwanjia) in Dongyang City, had gone to Guangzhou to learn arts and entered the mahogany furniture industry. After 14 years of hard study and hard work, he has mastered all kinds of knowledge and experience of mahogany furniture making. Then, with the unique entrepreneurial spirit of Zhejiang people, Wang Guoqiang resolutely left all his achievements at the age of 30 to go back to his hometown and start a business, and founded Fuwanjia. Now, Wang Guoqiang has been in the mahogany industry for 27 years. Under his leadership, Fuwanjia has developed steadily and has gone through 11 years. "For the development of enterprises, we should have a keen thinking and perspective, and adjust the strategy in time and in the right direction." Wang Guoqiang said in an interview. From its inception to 2006, Fuwanjia has been following the export business strategy. Its products are mainly exported to the United States, Singapore and other regions, and its product materials are mainly middle and low-end products such as Burmese pear. In 2006, Wang Guoqiang realized the demand for mahogany furniture in the domestic market, so he seized the opportunity to lead Fuwanjia to carry out drastic reform and gradually turn the sales market to the domestic market. In 2008, Fuwanjia carried out the second change, giving up the existing customer resources and turning to be a product mainly based on red acid branch. The enterprise also began to take the road of brand development and achieved a leap forward development. Since 2012, Fuwanjia has introduced a batch of production equipment, which has greatly improved the production efficiency; at the same time, it has paid close attention to the quality control, standardized management of all processes, and implemented strict supervision, level by level, so as to make Fuwanjia products become popular and reassuring boutique furniture. At present, Fuwanjia has built a production base of more than 8000 square meters, has more than 50 exclusive stores all over the country, and is building a new exhibition hall "Dongyang Redwood building" of 13000 square meters. At the same time, Fuwanjia has introduced the "heteronomy" mechanism and established a cooperative relationship with the Wood Science Research Institute of Nanjing Forestry University. All the products have been identified by the staff of the Institute. In 2010, 2011, 2012 and 2013, it was widely concerned and loved by dealers and consumers, and its market influence can be seen.

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