Goldwell歌薇品牌怎么样 申请店铺

来自德国的GOLDWELL名列全球5大专业美发品牌之一。哥薇(GOLDWELL)源自一个GOLDWELL创办人HansErichDotter的单纯想法，就是想人们延长头发定型时间，1948年在德国Darmastadt成立了一家发品公司，并以首支产品“GOLDWELLideal”的简单名称，作为日后这家跨越全球的专业发品公司命名。一个简单的红色方块，却撑起了一个事业最具使命感的经营理念，红色方块的四角也就代表了企业的四大基石：沙龙、教育、产品和服务。服务永远是初衷，继而研发高功能性产品，例如：GOLDWELL的染发剂是全球第一支气压式染剂，且率先在1996年停用含高过敏性的成份苯胺衍生物(PPDA)，它是全世界平均PH值最低的染剂。结合专业美发的造型师推广最新趋势和科技给消费者，以达到教育人们如何将发丝呈现出最极致的美感。

在加入花王集团后，德国GOLDWELL在1997年成立台湾分公司，在数十年的稳健运作之下，至今GOLDWELL名全球前三大专业美发品牌，在全球四大洋五大洲都设有国际分公司专责该地区的产品行销与沙龙服务，德国、英国、法国、丹麦、澳大利亚、美国、台湾、新加坡、香港、中国大陆…等全球超过40个据点的专业服务，快速串连传遍全球发型时尚新讯，让所有设计师能够零时差相互传送最新趋势报告!

花王KAO收购歌薇Goldwell

日本花王集团继1989年并购德国GOLDWELL之后，于2002正式并购美国加州KMS，并命名为KPSS（KAOProfessionalSalonServices）。

此后，KPSS旗下由GOLDWELL及KMS两大品牌挂帅，并各自以不同的品牌个性推出产品系列。

以德国GOLDWELL在染发冷烫科技的优势加上KMS在一般性美发护理的功能上卓越的表现，二个品牌相互提升效果，使功能更完全，提供专业沙龙更多元化的选择，使KPSS在专业发品更具竞争力，不但拥有卓越的化学科技染烫产品为后盾，更兼具了温和洗疗护发品，完整照顾沙龙顾客的需要！

Goldwell from Germany is one of the top 5 professional hairdressing brands in the world. Goldwell originated from the simple idea of hanserich Dotter, founder of Goldwell, that is to extend hair styling time. In 1948, a hair product company was founded in darmastadt, Germany, and named after the first product "Goldwell ideal" as a professional hair product company across the world in the future. A simple red square supports the most mission oriented business philosophy of a business. The four corners of the Red Square also represent the four cornerstones of an enterprise: salon, education, products and services. Service is always the original intention, and then research and develop high-function products. For example, Goldwell's hair dye is the first air pressure dye in the world, and it was the first to stop using the aniline derivative (PPDA) containing high sensitivity in 1996. It is the dye with the lowest average pH value in the world. Combining with professional hair stylists to promote the latest trend and technology to consumers, in order to educate people how to present the ultimate beauty of hair. After joining huawang group, Goldwell established its Taiwan Branch in 1997. With decades of steady operation, Goldwell has become one of the top three professional hairdressing brands in the world. It has set up international branches in four oceans and five continents, which are specialized in product marketing and salon services in the region. Germany, Britain, France, Denmark, Australia, the United States, Taiwan, Singapore and Xiangxiang Hong Kong, mainland China With professional services from more than 40 sites around the world, Kao quickly spread new news of global hairstyle and fashion, enabling all designers to transmit the latest trend report to each other without time difference! After the acquisition of Goldwell by Kao, Kao, Kao, Kao, Japan, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao, Kao. Since then, kpss has been under the leadership of Goldwell and kms, and launched product series with different brand personalities. With the advantages of Goldwell's hair dyeing and ironing technology in Germany and kms's outstanding performance in the function of general hair care, the two brands enhance each other's effect, making the function more complete, providing a more diversified choice of professional salon, making kpss more competitive in professional hair products, not only backed by excellent Chemical Technology dyeing and ironing products, but also a mild shampoo and hair care products, with complete photos The needs of salon customers!

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