三联书店品牌怎么样 申请店铺

生活・读书・新知三联书店是一家具有悠久历史和光荣传统的出版机构。建店八十余年来，始终秉承“竭诚为读者服务”的宗旨，恪守“人文精神，思想智慧”的理念，坚持“新锐”的标准，以出版人文科学和社会科学图书为主，出版物涉及哲学、历史、文学、艺术、经济、政治、法律和社会生活等领域，在知识界和广大读者中享有盛誉，被誉为“中国知识分子的精神家园”。

1932年7月邹韬奋先生在上海创办生活书店，1948年生活书店与成立于20世纪30年代的读书出版社、新知书店在香港合并成立生活・读书・新知三联书店。1951年三联书店并入人民出版社作为其副牌。1986年1月正式恢复独立建制。1996年1月，三联书店迁入北京市东城区美术馆东街22号营业。2002年4月三联书店划归中国出版集团公司，2010年7月随中国出版集团公司改制为企业，现为中国出版传媒股份有限公司全资子公司。目前旗下有学术出版分社、文化出版分社、综合出版分社、大众出版分社、专题出版分社、信息技术与数字出版部六个出版部门；《读书》《三联生活周刊》《爱乐》《新知》四种期刊；北京三联韬奋书店、三联书店（上海）有限公司、三联时空国际文化传播有限公司、生活书店出版有限公司等分支机构。

三联书店建店以来出版各类图书8000余种。其中，《陈寅恪集》《钱钟书集》《金克木集》、“三联哈佛燕京学术丛书”等经典著作，具有重要思想文化价值和深广社会影响力；《傅雷家书》《随想录》《我们仨》《目送》、“新知文库”等文化类读物，畅销不衰，深受各界读者喜爱；“现代西方学术文库”“文化生活译丛”“学术前沿”“西学源流”等丛书和译著，在介绍外国思想文化方面发挥了重要作用；《金庸作品集》《蔡志忠中国古籍漫画系列》等大众读物，在读者中产生重要影响；近年推出的《邓小平时代》《中国经济改革二十讲》《中华文明的核心价值》等作品影响广泛。

2015年，三联书店确立了以品牌化战略（包括品牌文化建设、品牌产品建设、品牌人才建设）为统领，以数字化战略、国际化战略、集团化战略为支撑的企业发展战略，以及书刊出版主业壮大发展、周刊全媒体运营带动业态转型、韬奋24小时书店分店建设三位一体、协调发展、共同推进的企业发展布局，目前正朝着成为现代化、国际化、集团化的出版企业的目标大步前进。

Life · reading · new knowledge Sanlian bookstore is a publishing agency with a long history and glorious tradition. Since its establishment more than 80 years ago, the store has always adhered to the tenet of "serving the readers wholeheartedly", adhered to the concept of "humanistic spirit, ideological wisdom", adhered to the standard of "cutting-edge", and mainly published books on Humanities and Social Sciences, covering philosophy, history, literature, art, economy, politics, law and social life, enjoying prosperity among the intellectual community and readers It is known as "the spiritual home of Chinese intellectuals". In July 1932, Mr. Zou Taofen founded the life bookstore in Shanghai. In 1948, the life bookstore and the book publishing house and new knowledge Bookstore founded in 1930s merged in Hong Kong to establish the life reading new knowledge triple bookstore. In 1951, Sanlian bookstore was incorporated into people's publishing house as its vice brand. In January 1986, the independent system was formally restored. In January 1996, Sanlian Bookstore moved to No. 22, east art gallery street, Dongcheng District, Beijing for business. In April 2002, Sanlian bookstore was incorporated into China Publishing Group Corporation. In July 2010, Sanlian bookstore was transformed into an enterprise with China Publishing Group Corporation. Now it is a wholly-owned subsidiary of China publishing media Co., Ltd. At present, it has six publishing departments, i.e. academic publishing branch, cultural publishing branch, comprehensive publishing branch, mass publishing branch, special publishing branch, information technology and digital publishing department; four journals, i.e. reading, Sanlian Life Weekly, Aile and Xinzhi; Beijing Sanlian Taofen bookstore, Sanlian bookstore (Shanghai) Co., Ltd. and Sanlian International Culture Communication Co., Ltd Company, life Bookstore Publishing Co., Ltd. and other branches. Since its establishment, Sanlian bookstore has published more than 8000 kinds of books. Among them, "Chen Yinke collection", "Qian Zhongshu collection", "Jin Kemu collection", "triple Harvard Yanjing academic series" and other classic works have important ideological and cultural values and profound social influence; cultural books such as "Fu Lei family book", "random records", "we three", "eyewitness", "new knowledge library" sell well and are loved by readers from all walks of life; modern Western Academic Library ”"Cultural life translation cluster", "academic frontier", "the origin of Western learning" and other series and translated works have played an important role in the introduction of foreign thoughts and culture; the collection of Jin Yong's works, Cai Zhizhong's comic series of ancient Chinese books and other popular books have an important impact on the readers; in recent years, Deng Xiaoping era, 20 lectures on China's economic reform, and the core price of Chinese civilization have been launched "Value" and other works have a wide influence. In 2015, Sanlian Bookstore established an enterprise development strategy under the leadership of brand strategy (including brand culture construction, brand product construction and brand talent construction), supported by digital strategy, internationalization strategy and collectivization strategy, as well as a trinity of book publishing main business expansion and development, weekly full media operation driving business transformation, Taofen 24-hour Bookstore branch construction At present, the coordinated development and common promotion of enterprise development layout is moving towards the goal of becoming a modern, international and group publishing enterprise.

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