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Anhui mumahu Agricultural Development Group Co., Ltd. is a leading agricultural industrialization enterprise in Anhui Province, which integrates agricultural development, grain storage, processing and sales. It is located along Tianyang highway, adjacent to 205 national highway in the West and Yangzhou port in Jiangsu Province in the East, with convenient water and land transportation. The company was founded in April 2001 with a registered capital of 50 million yuan. It has three subsidiaries: "Tianchang Xingsheng grain and Oil Co., Ltd.", "Anhui mumahu rice Co., Ltd." and "Tianchang Tianyi rice Co., Ltd.". In 2014, the business income of the company was 244430000 yuan, 136 employees of the group, including 32 people with college degree or above and 28 professional and technical personnel. At present, the storage capacity of raw grain and finished grain is more than 50000 tons, and there are four rice production lines with daily rice processing capacity of 800 tons and annual rice processing capacity of 300000 tons. Since its establishment, the company has always adhered to the core values of "safe and healthy rice, ecological organic food", adhered to the business model of "serving farmers, repaying the society, legal operation, rolling development", adhered to the purpose of "people-oriented, quality-oriented, honest and credit, customer first", defined the future development direction and strategic planning of the enterprise, and combined with the "three-dimensional" within the enterprise The circular "management and core competitiveness team strive to create, let the group walk on a healthy and healthy road, and build the group into a" ten billion enterprise, a hundred year enterprise ". In the past two years, the company has been increasing its efforts to build its own brand. Internally, from the perspective of talent construction and corporate culture construction, the company has strengthened the internal management foundation, and formed a corporate culture with the characteristics of Muma lake, which is transmitted to customers and employees. It also further strengthened the belief of building Muma lake into an enterprise for hundreds of years; in addition, it also supported the sound development of the brand by means of the external image of the enterprise, product innovation, customer satisfaction, scientific pricing and Internet publicity. On the basis of law-abiding operation, the company strictly takes the market demand as the guide, from base construction, raw material procurement to production, processing and sales, adopts the operation mode of "company + base + professional cooperative + farmer", pays attention to the after-sale, service and quality of products, and makes customers realize that products are the ultimate service from the field to the dining table. Behind the commitment, Muma lake has achieved seamless docking with large farmers and professional cooperatives in organic and pollution-free rice planting base of more than 50000 mu, and nearly 200000 mu of high-quality rice fields signed agricultural orders with farmers, and the prices of these agricultural orders are higher than the market purchase prices, not only making the enterprise stabilize the high-quality supply of raw materials from the source, but also increasing farmers' income, agricultural efficiency and cooperation We will work for win-win results and common prosperity. Next, we will adopt the cooperation mode of leading enterprises, farmers' equity and land transfer, increase the area of planting base, expand the high-quality rice field plate, establish food quality traceability system, and create a healthy rice farm from field to table in China.

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