道光品牌怎么样 申请店铺

辽宁道光廿五集团满族酿酒有限责任公司位于历史文化名城锦州市高新技术产业开发区，前身为“同盛金”烧锅，始创于清朝嘉庆六年（公元1801年），是锦州城北罗台子屯满人显贵高士林创办的，因为他开的烧锅有“龙票”，属皇封烧锅，是用满族传统工艺专为清王室酿制贡酒的烧锅，其产品被尊为宫廷宴酒。

辽宁道光廿五集团满族酿酒有限责任公司具有深厚的文化底蕴，历史悠久，在中国白酒界颇负盛名。民国十五年（公元1926年），张学良将军筹办葫芦岛军港和锦州交通大学时，曾赞美凌川酒并挥笔写下“酒中仙”三字。开国大元帅朱德总司令1954年题词盛赞：“南有茅台，北有凌川”。如今，这个具有200余年酿酒历史的股份制企业，专业技术人员占职工总数的28.2%，酿酒严格按照满族传统工艺，采用黑壳红粱、薏米、谷子、稗子,菌种为东北特产松花粉、参茸粉制粬，粬中加入26种中草药粉做滋补营养基。贮存方法更为独特，采用木制酒海穴藏，木酒海制作严格，内壁用鹿血、香油、宣纸裱糊。酒出窖后呈微黄，清澈透明，甘甜爽口，独具陈芝麻香满族风格。产品有三大系列，150余个品种。1963、1984、1988、1994、1998年连续五次蝉联国家优质银牌奖，1996年7月通过ISO9002质量体系认证。从1952年起产品先后销往日本、法国、俄罗斯等十多个国家及港、澳、台地区，曾被国务院定为国庆十周年庆典宴酒。被辽宁省政府授予“文明企业标兵”称号。

1996年6月，老厂搬迁时，偶然发掘出穴藏于地下152年的清道光乙巳年（公元1845年）的四个木酒海（古时盛酒容器），内藏原酒四吨。经国家文物局、锦州市人民政府组织考古、酿酒专家鉴定，这批穴藏了一个半世纪的贡酒实属“世界罕见，珍奇国宝”。专家为之命名“道光廿五”。

“道光廿五”的出土，引起了国家各级领导的重视，原中央政治局委员、国务委员李铁映于1997年10月22日对《辽宁省锦州市凌川酒厂出土的穴藏白酒处理意见》做了批示：“应尽量采取科学保护不使挥发，少量出售也应充分利用，请和有关专家研究”。锦州市人民政府于1998年元月11日在北京人民大会堂召开了道光廿五新闻发布会暨汇报会，原全国人大副委员长王光英、老将军付崇碧、潘炎、张正光等中央领导及在京名人和127位中外记者参加了这次盛会，王光英副委员长和付崇碧老将军当场挥毫题字纪念。

1998年8月21日，国家文物局下发了[1998]622号文件，文件指出：“道光廿五为出土文物，属国家所有”。“同意你省按照少出高汇，细水长流的原则，销售50-100公斤道光白酒。”同年7月，英国伦敦吉尼斯总部颁发证书，道光廿五贡酒列入吉尼斯世界大全。经国家文物局批准，1999年10月26日，由中国嘉德国际拍卖有限公司主办的道光廿五贡酒拍卖专场在北京举行，百斤贡酒拍卖出了350万元天价！2003年7月6日，中国嘉德2003年广州拍卖会上，93公斤道光廿五贡酒，又拍天价558万元，创中国白酒价位世界之最，为辽宁道光廿五酒业集团发展史写上了浓重的一笔。

1999年12月27日，经国务院批准，出土的木酒海及部分原酒被中国国家博物馆收藏。2000年9月7日，由国家经贸委指派辽宁省经贸委组织召开《满族传统酿酒工艺道光廿五、酒中仙新产品科技成果、投产鉴定会》。中国白酒界泰斗、中国白酒协会名誉会长周恒刚老先生，中国白酒协会副会长、专家级教授沈怡芳、高景炎、高月明、陶家驰、范仲仁、刘洪晃，国家轻工部专家石维臣，中国满学研究会副会长连昌裔，考古学家蔡润、孙首道、辛占山、常春林教授等十余位国内权威人士聚集辽宁锦州，参与研究论证，认定辽宁道光廿五集团满族酿酒有限责任公司为“全国惟一满族传统工艺酿酒企业”。2003年5月19日，辽宁道光廿五贡酒经国家质量监督检验检疫总局严格审查，被正式批准成为：“中华人民共和国原产地域保护产品”。04年4月25日，经国家旅游局的检查验收，集团公司在全国首批被纳入“全国工业旅游示范单位”。2005年总投资1200万元的我国第一部以酒文化为背景，反映“同盛金”烧锅传奇故事的大型电视连续剧《同盛金——关东英雄》拍摄完成，已在许多电视台热播，收到了良好的效果。2005年7月“道光廿五商标、道光廿五白酒配方及生产工艺”等无形资产总价值被评估为人民币5亿元。2006年“道光廿五白酒传统酿制技艺”通过了专家的论证，名列首批辽宁省非物质文化遗产保护名录。

道光廿五，以文化构筑品牌力，以品牌运作发展力，实施名牌战略，向中国名牌乃至世界品牌攀登。董事长张广新率公司全体同仁坚持“生存、竞争、质量、信誉、客源、发展”的方针，愿以一流的服务诚邀海内外各界朋友光临。

Liaoning Daoguang twenty five group Manchu Liquor Making Co., Ltd. is located in Jinzhou high tech Industrial Development Zone, a famous historical and cultural city. It was founded in the sixth year of Jiaqing (1801 A.D.) in the Qing Dynasty. It was founded by the famous Manchu scholar Gao Shilin in luotaizi village in the north of Jinzhou city. Because the "longpiao" cooking pot he opened belongs to Huangfeng cooking pot, which was specially designed for the Qing Dynasty with traditional Manchu technology The product of the Royal cooking pot for making tribute wine is regarded as the palace banquet wine. Liaoning Daoguang twenty five group Manchu Liquor Co., Ltd. has a profound cultural background, a long history, and is well-known in the Chinese liquor industry. In the 15th year of the Republic of China (1926 A.D.), when General Zhang Xueliang organized Huludao military port and Jinzhou Jiaotong University, he praised Lingchuan liquor and wrote down the three words of "the immortal in liquor". In 1954, General Zhu De, commander in chief of the founding of the people's Republic of China, wrote an inscription praising "Maotai in the South and Lingchuan in the north". Today, the joint-stock enterprise with a history of more than 200 years of wine making, with professional and technical personnel accounting for 28.2% of the total number of employees, strictly follows the traditional process of the Manchu people, and adopts black shell red sorghum, job's tears, millet, and barnyard grass. The strains are northeast specialty pine pollen and ginseng antler powder to make others, and 26 kinds of Chinese herbal powder are added to the rest for nourishing nutrition. The storage method is more unique. It is made of wood wine, which is strictly made. The inner wall is pasted with deer blood, sesame oil and rice paper. After the wine came out of the cellar, it was yellowish, clear and transparent, sweet and refreshing, with the unique Manchu style of Chen sesame. There are three series of products, more than 150 varieties. In 1963, 1984, 1988, 1994 and 1998, it won the national high quality silver medal for five consecutive times, and passed the ISO9002 quality system certification in July 1996. Since 1952, the products have been sold to more than ten countries such as Japan, France, Russia and Hong Kong, Macao and Taiwan. They have been designated as the banquet wine for the 10th anniversary of the national day by the State Council. It was awarded the title of "model of civilized enterprise" by Liaoning provincial government. In June 1996, when the old factory was relocated, four wooden wine sea (ancient wine container) in the year of qingdaoguang Yisi (AD 1845), which was hidden underground in 152 years, were excavated by chance, and four tons of original wine were stored inside. According to the identification of archaeologists and wine experts organized by the State Administration of cultural relics and Jinzhou Municipal People's government, the tribute wine collected in these caves for a century and a half is really "rare in the world and precious national treasure". Experts named it "Daoguang 25". The excavation of "Daoguang 25" attracted the attention of leaders at all levels of the state. Li Tieying, former member of the Political Bureau of the Central Committee and State Councilor of the CPC Central Committee, made a comment on "opinions on the treatment of cave liquor unearthed from Lingchuan distillery, Jinzhou City, Liaoning Province" on October 22, 1997: "scientific protection should be taken as far as possible to prevent volatilization, and a small amount of sales should also be fully utilized. Please study with relevant experts.". On January 11, 1998, Jinzhou Municipal People's government held a Dow 25 press conference and report conference in the Great Hall of the people in Beijing. Wang Guangying, former vice chairman of the National People's Congress, Fu Chongbi, Pan Yan, Zhang Zhengguang, other central leaders, celebrities in Beijing and 127 Chinese and foreign journalists attended the conference. Wang Guangying, vice chairman of the National People's Congress and Fu Chongbi, the old general, wrote on the spot. On August 21, 1998, the State Administration of cultural relics issued document [1998] No. 622, which pointed out that "Daoguang 25 is an unearthed cultural relic, which belongs to the state". "We agree that your province will sell 50-100 kg Daoguang liquor in accordance with the principle of less output, high exchange and long flow of fine water." In July of the same year, the Guinness headquarters in London issued a certificate, and the 25 tribute wine of Daoguang was listed in the Guinness world. With the approval of the State Administration of cultural relics, on October 26, 1999, a special auction of Daoguang 25th tribute liquor hosted by China Jiade International Auction Co., Ltd. was held in Beijing, with a price of 3.5 million yuan for Baijin tribute liquor! On July 6, 2003, at the 2003 Guangzhou auction of China's Jiade, 93 kg of Daoguang 25th tribute wine was auctioned for another 5.58 million yuan, making it the world's most expensive liquor in China, making a significant contribution to the development history of Liaoning Daoguang 25th liquor group. On December 27, 1999, with the approval of the State Council, the unearthed wooden wine sea and part of the original wine were collected by the National Museum of China. On September 7, 2000, Liaoning Provincial Economic and Trade Commission was appointed by the State Economic and Trade Commission to organize and hold the appraisal meeting on the scientific and technological achievements and production of the new products of Daoguang 25 and Jiuzhongxian, the traditional brewing technology of Manchu nationality. Zhou Henggang, the leader of Chinese liquor industry and honorary president of China Liquor Association, Shen Yifang, Gao Jingyan, Gao Yueming, Tao Jiachi, fan Zhongren and Liu Honghuang, the vice president of China Liquor Association, Shi Weichen, the expert of the Ministry of light industry, Lian ChangZu, the vice president of China Manchu University Research Association, and Professor Cai run, sun Shoudao, Xin Zhanshan and Chang Chunlin, the archaeologists, have more than ten domestic rights Wei people gathered in Jinzhou, Liaoning Province, to participate in the research and demonstration, and identified Liaoning Daoguang 25 group Manchu Liquor Making Co., Ltd. as "the only Manchu traditional craft liquor making enterprise in China". On May 19, 2003, Liaoning Daoguang 25th gongjiu was strictly examined by the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China, and was officially approved as the "product of the people's Republic of China for the protection of geographical origin". On April 25, 2004, after the inspection and acceptance of the National Tourism Administration, the group company was included in the first batch of "national industrial tourism demonstration units" in the country. In 2005, with a total investment of 12 million yuan, the first large-scale TV series "tongshengjin - Heroes of Guandong", reflecting the legend of "tongshengjin" cooking pot, was shot in the background of wine culture. It has been popular on many TV stations and received good results. In July 2005, the total value of intangible assets such as "Daoguang 25th trademark, Daoguang 25th liquor formula and production process" was assessed as RMB 500 million. In 2006, "Daoguang 25 liquor traditional brewing technology" passed the expert's demonstration and was listed in the first batch of Liaoning intangible cultural heritage protection list. During the 25th five-year plan of Daoguang, we should build brand power with culture, operate and develop brand power, implement brand strategy, and climb up to China's brand and even the world's brand. Zhang Guangxin, chairman of the board of directors, adheres to the policy of "survival, competition, quality, reputation, source of customers and development", and is willing to invite friends from all walks of life at home and abroad with first-class service.

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