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Founded in 1918, Nanchang Hengdeli became a state-owned enterprise after the public-private joint venture in 1956. It was restructured into a joint-stock cooperative enterprise in 1997. All state-owned assets were withdrawn. A limited liability company was established in August 2003, and a joint-stock company was changed in September 2009. It is a commercial retail enterprise famous for its large professional scale, strong professional technology, complete professional varieties and long professional history. Nanchang Hengdeli Co., Ltd. is headquartered at 46-48 Shengli Road, a bustling pedestrian street, with a registered capital of 22.5159 million yuan. As of December 2009, its total assets have exceeded 227 million yuan. There are 12 chain stores all over the city, with a total business area of 4000 square meters and more than 400 employees. It mainly deals in four categories of commodities, including clocks, glasses, gold and jewelry, with an annual business income of 300 million yuan 。 According to the survey of Nanchang Statistics Department, the company's clocks, glasses, gold and jewelry account for 60% of the market in Nanchang. After nearly one hundred years of operation and management, Nanchang Hengdeli has refined the enterprise spirit of "business and reputation are the same as each other, goods and people are the same as each other" and the business philosophy of "honest operation, building a hundred year brand; sincere service, supporting the famous Chinese stores", precipitated and cultivated the unique corporate culture of Nanchang Hengdeli, and established the "brand name" with strict management and excellent service The corporate image of "old, good reputation" has been well received by all walks of life.

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