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Subordinate to China mobile communication, an integrated professional enterprise focusing on the operation / service of products in the field of digital content, Migu Culture Technology Co., Ltd. (hereinafter referred to as "Migu company") is established by China Mobile for the field of mobile Internet, which is responsible for the operation and service of products in the field of digital content Integrated professional subsidiary is the operation entity of China Mobile's music, video, reading, game and animation digital business segments, with five subsidiaries of Migu music, Migu video, Migu digital media, Migu mutual entertainment and Migu animation. At present, Migu company has become the leading brand immersion platform of the whole scene in China, gathering more than 20 million songs, 4.6 million videos, 1200 + road audio and video live broadcast, 500000 + books and periodicals, 30000 + games and 470000 comic books. Facing the future, Mickey will vigorously explore the operation innovation of "Internet plus digital content", combine content incubation with channel cooperation, focus on cross domain IP operation, and actively create four platforms, namely, new media convergence, digital content aggregation, copyright trading, content entrepreneurship innovation, focusing on bringing users a change in entertainment lifestyle.

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