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As an influential parent-child website in China, qinbei.com is the favorite parent-child consumption portal for Chinese netizens. The third-party data shows that the traffic of parent-child website ranks in the top of the world. Qinbei.com started to prepare in early 2010, officially launched its external services on September 16, 2010, and upgraded its system and products in July 2013. In May 2014, the Institute was established to focus on basic data research of children's industry. According to Baidu's statistics, the users of Pro Beiwang are mainly distributed in provincial capitals and first tier cities, and the users are mainly people with higher education level. Qinbei.com is an online media born for mothers' purchase behavior. It is based on database and takes "making parenting easier" as its own duty. It provides objective and in-depth consumption guidance and experience sharing for Chinese mothers through four main lines of shopping guide, parenting school, Baby Park and interactive exchange. Qinbei.com pays attention to all brand products and services for mothers and infants in the Chinese market, and has a set of evaluation and shopping guide system centered on children. From the user's needs, Qinbei network integrates various forms of network media resources, emphasizes professionalism in content, and forms an effective network communication media from public opinion guidance to user's word-of-mouth operation, from brand product penetration to transaction promotion. The company firmly believes that a large number of experts are among the pro shellfish users. Therefore, the company emphasizes the participation of tens of millions of users when evaluating products. The professional channels set up under the pro shell network, which are rich in contents and are related to all aspects of parenting communication, mother and child consumption and family life, have become the barometer of the domestic infant market and an important channel for manufacturers to promote products, image display and interactive users. Qinbei Research Institute under qinbei.com focuses on basic data research of children's industry, and promotes the development of China's children's industry with data mining, product and industry analysis. The in-depth research on children's industry provided objective analysis and strategic judgment.

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