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NewellRubbermaid纽威尔集团是一家全球性的涉及千百万消费者每天在居住,工作、娱乐和商业营销的产品。我们的产品和品牌分为三个部分,或团体:家庭与家庭,办公产品和工具,五金商用产品。
在佐治亚州的亚特兰大总部我们已经建立了一个强大的品牌包括Rubbermaid®,Sharpie®,Graco®,Calphalon®,Irwin®,Lenox®,Levolor®,PaperMate®,Dymo®,Waterman®,Parker®,Goody®,TechnicalConcepts?和Aprica®.。超过百分之90的美国家庭至少有一个使用我们的产品,我们的2009年全球销售总额在90多个国家拥有约56亿美元。
我们作为一个品牌,全球公司的发展是来自于我们日益了解消费者不断变化的需求和能力,创造创新的,高度分化的解决方案,提供了极大的性能和价值。
亚太地区是为NewellRubbermaid增长最迅速的市场之一。随着该地区超过3700名员工,NewellRubbermaid公司已在香港设立其主要亚太区总部。在整个亚太地区,我们的市场包括Rubbermaid®,Sharpie®,Graco®,Aprica®,TechnicalConcepts?,Irwin®,Lenox®,PaperMate®,Dymo®,Waterman®,Parker®,Calphalon®andGoody®.。
正如其他新兴市场,一个很强烈的传统零售渠道并存与现代大众零售商日益扩大的影响。公司的发展战略重点实现更广泛的产品销售,争取在我们的主要市场份额。
Newell rubermaid is a global product that involves millions of consumers living, working, entertaining and marketing every day. Our products and brands are divided into three parts, or groups: family and family, office products and tools, hardware and commercial products. At our Atlanta headquarters in Georgia, we have established a strong brand including rubermaid, Sharpie, Graco, Calphalon, Irwin, Lenox, levator, Papermate, DYMO, Waterman, Parker, goody, technicalconcepts? And Aprica. More than 90 percent of American households use our products at least one time, and our global sales in 2009 totaled about $5.6 billion in more than 90 countries. As a brand, the development of global companies comes from our growing understanding of consumers' changing needs and capabilities, creating innovative and highly differentiated solutions, providing great performance and value. Asia Pacific is one of the fastest growing markets for Newell Rubbermaid. With more than 3700 employees in the region, Newell Rubbermaid has set up its main Asia Pacific headquarters in Hong Kong. Throughout the Asia Pacific region, our markets include rubermaid, Sharpie, Graco, Aprica, technicalconcepts, Irwin, Lenox, Papermate, DYMO, Waterman, Parker, Calphalon and goody. As in other emerging markets, a strong traditional retail channel coexists with the growing influence of modern mass retailers. The company's development strategy focuses on the realization of broader product sales and striving for market share in our main market.
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