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China Jewelry Import and Export Co., Ltd. (hereinafter referred to as China jewelry, formerly known as China Jewelry Import and export company) was founded in 1985. It is a state-owned wholly-owned professional jewelry company, a holding company of China Crafts (Group) Co., Ltd. and a central enterprise under the supervision of the state owned assets supervision and Administration Commission of the State Council. Now it is mainly engaged in "China Jewelry" brand national chain business, jewelry and the original Material import and export trade and agency business, precious metal business. Headquartered in CBD core business district of Beijing, it has branches in Shanghai and Shenzhen. As the central enterprise of jewelry industry in China, China Jewelry Import and Export Co., Ltd. has a strong competitive advantage and influence, and has played a greater role in the development of jewelry industry in China. On behalf of the state, he has been responsible for the approval and quota management of diamond, pearl, gold and other commodities in China. He has made pioneering contributions in promoting the start and development of China's diamond industry, organizing domestic jewelry industry enterprises to participate in professional jewelry exhibitions overseas, carrying out cultural exchanges between Chinese and foreign jewelry, and establishing large-scale jewelry exhibitions in China Jewelry Import and export field has achieved excellent performance and industry recognized reputation. After 30 years of development, it has formed a high reputation, trust and reputation in the jewelry industry at home and abroad. According to the macro-economic orientation of the country to expand domestic demand, the requirements of the state owned assets supervision and Administration Commission of the State Council for the transformation and upgrading of central enterprises, access to the capital market, and the huge development opportunities of the domestic jewelry market, since 2011, China Jewelry Import and Export Co., Ltd. has begun to implement strategic transformation: from a jewelry trading enterprise to a jewelry culture, product and service brand enterprise The business focus has shifted from the import and export of jewelry to the domestic retail of jewelry. On the basis of maintaining the stable development of import and export business, the company has focused on promoting its own brand strategy, with the mission of accelerating the development of China's jewelry cultural industry as its mission, solemnly launched "China Jewelry", a cultural jewelry brand named in China, and opened up the domestic jewelry market, which has achieved rapid development Development.

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