昆诗兰品牌怎么样 申请店铺

◆品牌定位

品牌来源于中国•上海子路服饰有限公司品牌“昆诗兰”所演绎的核心价值观为：突出商务女性的内敛的知性气质，营造简洁、优雅、自信的生活

体验，倡导“自信职场，优雅生活”的品牌理念。

◆目标消费者核心定位

时尚都市女性，心理年龄在25-35之间，有独立经济能力，拥有独特个性，追求时尚，品位生活，乐于享受自我。

◆产品风格定位

产品系列性强、系列之间同时易穿梭搭配，但无鲜明的独立系列分化感，整体感强，以表现雅致、时尚、简约、展现自我的生活方式为主题，彰显

现代知性女人追求时尚、个性、自我、独立的文化内涵!

◆QUEENSLAN昆诗兰品牌价格定位

a.春夏市场统一零售价：198元——988元春夏季主推价格：298元——698元

b.秋冬市场统一零售价：198元——2998元秋冬季主推价格：398元——1398元

公司简介

上海子路服饰有限公司有限公司是一家集开发、生产、营销、服务为一体，现代化经营企业，公司引进了现代化的管理系统，凭借健全的组织管理系统，先进的经营理念，规模化生产实体与营销管理体系，强大的设计团队，正全面实施品牌战略。公司自2010年创建以来，一直紧贴国际潮流，把握潮流动向，精确捕捉市场，不断引进高素质人才加盟和国外先进设备，为公司构造一个良好的发展平台，公司总部下设六大中心：人事部、产品研发部、生产部、营销部、商品部、财务部。

公司旗下品牌“昆诗兰”，依托极富艺术感染力的欧韩文化为其品牌底蕴，其设计灵感源自欧式的时尚，又以灵动，妩媚、品位超脱于常规时尚，“昆诗兰”主张浪漫、雅致、时尚、简约的价值观，立志于为目标消费者打造一种有品位、时尚的着装文化和高品质的生活方式。公司凭借在经营体制、规模、人力资源、产品开发、营销等方面的资源优势，同时结合与国外知名设计师的通力合作，全力打造“昆诗兰”新品位、新形象。

产品研发中心为公司产品把握国际流行时尚提供及时、准确的资讯。品牌从开发、生产到营销，准确分析行业本质，以思维差异化，提炼产品精神，创造无形体验，为企业增强核心竞争能力，并在市场竞争中立于不败之地提供了有力保障，为企业成为业界强大的，可持续发展的多元化经营模式打下了坚实的基础。

随着近年来公司品牌的不断提升，公司规模也在不断扩大，公司也在逐步加强与完善品牌运营机制，坚持对每一环节，每一流程严格要求，非常的精益求精的每一步都做好。我们深知每个公司的生命周期取决于公司领导的经营理念和对市场的真知灼见，面对单一、传统的经营方式，远远不能满足

当前市场细分化的需要，在服饰行业日趋激烈的竞争面前，我们坚持以“独特的设计理念、精湛的工艺技术、高品位的时尚概念、高品质产品、多系列款式组合、高品牌形象”运用最先进的营销管理体系，最快捷的物流体系、最科学的资源共享双赢模式，最系统的网络延伸扩张，最完善的售后服务支持作为公司的发展核心，高效整合各环节资源，以不断追求卓越的精神，使我们的合作联盟得到市场利润空间的超值回报。

◆ the brand positioning brand comes from the core values deduced by the brand "Kunshilan" of China Shanghai Zilu Clothing Co., Ltd.: highlight the introverted intellectual temperament of business women, create a simple, elegant and confident life experience, and advocate the brand concept of "confident workplace, elegant life". ◆ the core positioning of the target consumers is fashionable urban women, with psychological age between 25-35, independent economic ability, unique personality, pursuit of fashion, taste of life, willing to enjoy themselves. ◆ product style positioning: strong product series, easy to shuttle and match between series, but no distinct sense of differentiation of independent series, strong overall sense, with the theme of expressing elegant, fashionable, simple and self displaying life style, highlighting the cultural connotation of modern intellectual women's pursuit of fashion, personality, self and independence! ◆ Queensland brand price positioning A. uniform market in spring and summer Selling price: 198 yuan -- 988 yuan in spring and summer main pushing price: 298 yuan -- 698 yuan B. unified retail price in autumn and winter market: 198 yuan -- 2998 yuan in autumn and winter main pushing price: 398 yuan -- 1398 yuan brief introduction of Shanghai Zilu Clothing Co., Ltd. is a modern management enterprise integrating development, production, marketing and service. The company has introduced a modern management system with the help of health The whole organization management system, advanced management concept, large-scale production entity and marketing management system, and a strong design team are fully implementing the brand strategy. Since its establishment in 2010, the company has been closely following the international trend, grasping the trend, accurately catching the market, continuously introducing high-quality talents to join in and foreign advanced equipment, so as to build a good development platform for the company. The headquarters of the company consists of six centers: personnel department, product R & D department, production department, marketing department, commodity department, and financial department. The company's brand "Kunshilan" relies on the European and Korean culture with great artistic appeal as its brand heritage. Its design inspiration comes from European style fashion, and it is flexible, charming and superior to conventional fashion. Kunshilan advocates romantic, elegant, fashionable and simple values, and is determined to create a tasteful, fashionable dress culture and high-quality for the target consumers life style. The company relies on its resource advantages in operation system, scale, human resources, product development, marketing and other aspects, and at the same time, in combination with the full cooperation with famous foreign designers, strives to create a new taste and image of "Kunshilan". Product R & D center provides timely and accurate information for the company to grasp international fashion. Brand from development, production to marketing, accurate analysis of the nature of the industry, thinking differentiation, refining the spirit of products, creating intangible experience, to enhance the core competitiveness of enterprises, and in the market competition in an invincible position to provide a strong guarantee for enterprises to become a strong, sustainable development of the diversified business model laid a solid foundation. With the continuous improvement of the company's brand in recent years, the company's scale is also expanding, the company is also gradually strengthening and improving the brand operation mechanism, adhere to strict requirements for each link, each process, and do a good job in every step of extraordinary excellence. We know that the life cycle of each company depends on the business philosophy of the company's leaders and their insights into the market. In the face of a single and traditional business model, it is far from meeting the needs of the current market segmentation. In front of the increasingly fierce competition in the clothing industry, we adhere to the principle of "unique design concept, exquisite technology, high-grade fashion concept, high-quality products , multi series style combination, high brand image "use the most advanced marketing management system, the fastest logistics system, the most scientific win-win mode of resource sharing, the most systematic network extension and expansion, the most perfect after-sales service support as the development core of the company, effectively integrate all links of resources, and constantly pursue the spirit of excellence, so that our cooperation alliance can get market profits The return of space.

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