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盛泰集团成立于2002年，坐落于山东西水。集团经过多年发展，打造了以汽车轮胎生产为主，上下游产品集群发展的产业链条。成为集汽车轮胎生产、销售、新产品开发研究于一体的大型企业集团。

集团下辖盛泰集团有限公司、山东铸盛华橡胶有限公司、山东盛泰橡胶集团国际贸易有限公司、青岛西水国际贸易有限公司。现有职工4000余人，工程技术人员860人，占地面积80多万平方米，总资产40亿元。现具有全钢载重子午胎300万套、高性能半钢子午胎600万套、车轮200万套的年产能力。

多年来，集团始终坚持“以市场为导向，视客户为上帝，以质量求生存，视双赢为目的”的经营理念，紧紧围绕“先做强再做大”的企业发展思路。抓质量抓市场，不断开拓创新、锐意进取，使企业得到了长足的发展。

盛泰集团经过十年的发展，在全国建立了130多个销售网点，形成了覆盖全国的销售和服务网络。产品除满足国内需求外，还远销美国、加拿大、中东、东南亚等三十多个国家和地区。

为进一步提升企业实力，集团调整发展结构，走多元化发展道路。从可持续性战略角度出发，树立“以纵向发展为主，横向发展为辅”，即以轮胎产业为主，多元化发展为辅的的战略目标。

Shengtai group, founded in 2002, is located in Xishui, Shandong Province. After years of development, the group has built an industrial chain focusing on automobile tire production and developing upstream and downstream product clusters. It has become a large enterprise group integrating the production, sales and development of new products of automobile tires. The group has jurisdiction over Shengtai Group Co., Ltd., Shandong zhushenghua Rubber Co., Ltd., Shandong Shengtai Rubber Group International Trade Co., Ltd. and Qingdao Xishui International Trade Co., Ltd. There are more than 4000 employees, 860 engineering and technical personnel, covering an area of more than 800000 square meters, with a total asset of 4 billion yuan. Now it has an annual production capacity of 3 million sets of all steel radial truck tyres, 6 million sets of high-performance half steel radial tyres and 2 million sets of wheels. Over the years, the group has always adhered to the business philosophy of "market-oriented, customer-oriented, quality survival, and win-win" and closely focused on the enterprise development idea of "strengthening first and then expanding". Grasping the quality and the market, continuously developing and innovating, and forging ahead, the enterprise has made great progress. After ten years of development, Shengtai group has established more than 130 sales outlets and formed a nationwide sales and service network. In addition to meeting domestic demand, our products are also exported to more than 30 countries and regions such as the United States, Canada, the Middle East and Southeast Asia. In order to further enhance the strength of the enterprise, the group adjusted its development structure and took a diversified development path. From the perspective of sustainability strategy, we should set up the strategic goal of "vertical development first, horizontal development second", that is, tire industry first, diversified development second.

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