御生堂品牌怎么样 申请店铺

御生堂，始于明代万历三十六年（公元一六零八年），最初为山西榆次的一家白氏药铺。雍正八年，七代传人白凌云，以医术精湛被当时的总督荐至宫中，并担任御医达二十五年之久。白御医脉诊病情，望测病势，食医彰道，颇得皇帝、皇后赏识。乾隆二十年，白凌云告老还乡的时候，乾隆帝为感激其医术医德，御赐“御生堂”牌匾。白家老号遂正式更名为“御生堂”，白家传人在鼎盛期分号达百余家，以祖传秘制方式制作的丸散膏丹享誉京、津、晋、冀。百年老号御生堂现今已发展成为一个现代化的集团企业。

北京御生堂投资集团有限公司是北京御生堂在健康产业领域的资产管理机构，决策北京御生堂融投资方向，平衡、管理北京御生堂在生物制药、保健食品、营养补充剂、化妆品、健康管理、金融投资和产品研发与销售等几个产业板块中属下公司和控股公司间关系，构建和深化北京御生堂在核心产业的运营结构和方向。

北京御生堂集团下属企业包括：北京御生堂生物工程有限公司、北京御生堂制药有限公司、北京御生堂日用化妆品有限公司、北京御生堂营销有限公司、北京御生堂集团石家庄制药有限公司、北京御生堂中医药研究院、北京御生堂中医药博物馆、北京御生堂营销策划有限公司、北京御生堂中医门诊部有限公司等十余家涉及生产、研发、营销与策划、销售与推广、中医药文化传播等领域骨干企业。

北京御生堂以企业现代中医药研究院为核心，通过整合外部优势科技资源，着力完善国家、省、市三级和自主创新能力建设。在健康产业领域，挖掘中国传统中医药资源，传承中医药文化，充分利用北京御生堂自身构建的资源平台，嫁接社会优势资源，优势互补，强强联合，在健康产品的开发、生产、销售、健康服务和管理等各个方面，展开合作和资源共享；构建大众健康体系管理；努力把北京御生堂打造成具有御生堂特色的，将中医药传统与文化相结合的健康产业集团。

北京御生堂集团遵循投资经营的国际惯例和游戏规则，按照“运作规范化、管理信息化、经营规模化、发展国际化”的经营方针，紧随国际国内投资的“风向标”，重点投资生物医药、保健品、日用化妆品等三大主体产业。北京御生堂工业园，占地50亩，已完善形成了以生产和开发为重点的生产平台。

北京御生堂下属企业生产的产品销售网络遍布全国30各省市，御生堂肠清茶、御生堂减肥茶就是其中突出的两个，从2003年秋上市起连续几年销量名列前位，并在天津、河北、山东、湖北、安徽、陕西、贵州、甘肃、山东、浙江、广东等十几个省级市场建立了办事处或合作公司。

总之，北京御生堂将在深入开拓国内市场的同时，大力进军海外市场，为早日实现弘扬中医药文化、振兴中医药产业的既定目标，而不懈努力奋斗！

Yushengtang, which began in the 36th year of Wanli in the Ming Dynasty (1608 A.D.), was originally a Bai's pharmacy in Yuci, Shanxi Province. In the eighth year of Yongzheng's reign, Bai Lingyun, a descendant of seven generations, was recommended to the palace by the governor at that time with excellent medical skills and served as a royal doctor for 25 years. Bai Yuyi was appreciated by the emperor and empress for his pulse diagnosis and observation of the disease. In the 20th year of Qianlong's reign, when Bai Lingyun returned home, Emperor Qianlong granted a plaque of "Yusheng hall" to thank him for his medical skills and ethics. Bai family's old name was officially renamed "Yushengtang". At its heyday, Bai family's heirs numbered more than 100. The pill powder and paste pill, which was made in the way of ancestral secret system, was well-known in Beijing, Tianjin, Shanxi and Hebei. The hundred year old Yushengtang has now developed into a modern group enterprise. Beijing Yushengtang Investment Group Co., Ltd. is the asset management organization of Beijing Yushengtang in the field of health industry. It decides the investment direction of Beijing Yushengtang, balances and manages the relationship between Beijing Yushengtang's subsidiaries and holding companies in several industrial sectors, such as biopharmaceutical, health food, nutritional supplements, cosmetics, health management, financial investment, product R & D and sales, Build and deepen the operation structure and direction of Beijing Yushengtang in the core industry. Beijing Yushengtang group's subsidiaries include: Beijing Yushengtang Bioengineering Co., Ltd., Beijing Yushengtang Pharmaceutical Co., Ltd., Beijing Yushengtang daily cosmetics Co., Ltd., Beijing Yushengtang Marketing Co., Ltd., Beijing Yushengtang Group Shijiazhuang Pharmaceutical Co., Ltd., Beijing Yushengtang Institute of traditional Chinese medicine, Beijing Yushengtang Museum of traditional Chinese medicine, Beijing Yushengtang marketing strategy There are more than ten key enterprises in the fields of production, R & D, marketing and planning, sales and promotion, and cultural communication of traditional Chinese medicine, such as planning Co., Ltd. and Beijing Yushengtang outpatient department of traditional Chinese Medicine Co., Ltd. With the modern Chinese Medicine Research Institute as the core, Beijing Yushengtang strives to improve the national, provincial and municipal level and independent innovation capacity building by integrating external superior scientific and technological resources. In the field of health industry, we should tap the resources of traditional Chinese medicine, inherit the culture of traditional Chinese medicine, make full use of the resource platform built by Beijing Yushengtang, graft the social advantage resources, complement each other's advantages, and combine with each other to carry out cooperation and resource sharing in the development, production, sales, health service and management of health products; build public health system management; and Strive to build Beijing Yushengtang into a health industry group with characteristics of Yushengtang, combining traditional Chinese medicine with culture. Beijing Yushengtang group follows the international practice and rules of the game of investment and operation, follows the business policy of "standardized operation, information management, large-scale operation and international development", follows the "wind vane" of international and domestic investment, and focuses on the three main industries of biomedicine, health care products and daily cosmetics. Beijing Yushengtang Industrial Park, covering an area of 50 mu, has formed a production platform focusing on production and development. The sales network of the products produced by the subordinate enterprises of Beijing Yushengtang covers 30 provinces and cities in China, among which the two outstanding ones are Yushengtang Changqing tea and Yushengtang slimming tea. The sales volume has ranked the top for several consecutive years since its listing in autumn 2003, and the sales offices have been established in more than ten provincial markets, including Tianjin, Hebei, Shandong, Hubei, Anhui, Shaanxi, Guizhou, Gansu, Shandong, Zhejiang, Guangdong, etc Or partner companies. In a word, Beijing Yushengtang will make great efforts to enter the overseas market while further exploring the domestic market, so as to realize the established goal of carrying forward the traditional Chinese medicine culture and revitalizing the traditional Chinese medicine industry as soon as possible!

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