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XXIO在日本可以说是高尔夫球具第一品牌，日本住友橡胶工业集团(SumitomoRubberIndustriesGroup)旗下的体育用品公司，从知名度和市场占有率来说，都不亚于其它在中国人们所喜爱的几个国际大品牌。但是，在国内，XXIO却并没有像其他品牌一样，为人们所熟知。随着人们慢慢关注日巡赛的信息，以及中国年轻代最优秀职业选手李超得到XXIO的赞助之后，这个在日本广为人知的高尔夫品牌逐渐进入了人们的视觉，获得众多高尔夫球爱好者的喜爱。

常熟史力胜体育用品贸易有限公司公司是由日本第一大高尔夫用品生产商SRISPORTS株式会社投资成立的一家新公司，在中国主要销售SRIXON、XXIO、CLEVELAND三个品牌的产品。中国公司总部设置在常熟，在北京、上海、深圳三地设置办事处，香港特别行政区开设办事处，开展中国内地、香港和澳门地区的市场推广和产品销售工作。

据中国常熟史力胜体育用易有限公司CEO赵富财先生介绍，2010年，公司的经营策略主要以两个方面为重点，一个是通过全国各经销商的销售，另一个是通过全国高尔夫球场专卖店的销售。中国非常优秀的职业球员吴阿顺已经正式与日本SRI总部及中国总公司签约，成为其品牌旗下的选手；而在日本方面，高尔夫神童石川辽也在今年与日本SRI总部正式签订合约，开始使用SRIXONZ-STAR的高尔夫球。

两年来，所有参加FGT巡回赛的选手都尝试过了XXIO球。其中最适合业余选手的AD333型号表面有特色的奇数333个凹槽点，使其具备了高弹道,低后旋的特点，另外，其特有的依恋果岭特性,爆炸性两层速率和先进流线形促进了持送及滑滚，无论是开球或在果岭上，其触感超级柔软，给所以球手在任何挥杆速率下都有最完善的启发状态。虽是两层球，但却有三层球的感受。球道木杆的前缘直而锋利，便于调整，提高一致性，轻松避免仰角现象。击球面采用新型的梯形设计，更易建立中心面。

It can be said that xxio is the first brand of golf equipment in Japan. The sporting goods company of Sumitomo Rubber Industries Group in Japan is no less famous and market share than several other big international brands loved by people in China. However, in China, xxio is not as well known as other brands. As people gradually pay attention to the information of Japan tour, and Li Chao, the best professional player of China's young generation, is sponsored by xxio, this well-known golf brand in Japan has gradually entered people's vision and won the love of many golf fans. Changshu silisheng sporting goods trading Co., Ltd. is a new company invested and established by srisports Co., Ltd., the largest golf products manufacturer in Japan. It mainly sells products of three brands of SRIXON, xxio and Cleveland in China. The headquarters of the Chinese company is located in Changshu, with offices in Beijing, Shanghai and Shenzhen, and offices in Hong Kong Special Administrative Region to carry out market promotion and product sales in mainland China, Hong Kong and Macao. According to Mr. Zhao Fucai, CEO of China Changshu silisheng sports easy Co., Ltd., in 2010, the company's business strategy focused on two aspects, one is through the sales of dealers nationwide, the other is through the sales of National Golf Course stores. Wu Anshun, a very excellent professional player in China, has officially signed a contract with Sri headquarters in Japan and China head office to become a player under its brand. In Japan, golf prodigy Ishikawa Liao also signed a contract with Sri headquarters in Japan this year to start using Sri xonz-star golf. Over the past two years, all the players on the FGT tour have tried the xxio ball. Among them, the most suitable model ad333 for amateurs has a unique odd number of grooves on its surface, which makes it have the characteristics of high trajectory and low backspin. In addition, it has a unique attachment to the green, The explosive two-layer speed and advanced streamline shape promote the holding, delivery and rolling. Whether on the tee or on the green, the touch is super soft, giving the golfer the most perfect inspiration state at any swing speed. Although it's a two-layer ball, it's a three-layer ball. The leading edge of the fairway wooden pole is straight and sharp, which is easy to adjust, improve consistency and avoid elevation easily. The hitting surface adopts a new trapezoid design, which makes it easier to establish the center surface.

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