DHS红双喜品牌怎么样 申请店铺

红双喜是中国少数几个具有国际影响力的运动品牌之一。

1959年，容国团为中国获得第一个世界冠军——第25届世界乒乓球锦标赛（世乒赛）的男单冠军，同年，北京获得第26届世乒赛的举办权。“中国举办的国际赛事上使用中国器材”，成为中国人的梦想。同年，全套符合国际标准的乒乓赛事器材包括球台、球、裁判器械在上海设计成样，并获得国际乒乓球联合会的认证和批准。

1959年是中华人民共和国成立十周年，作为中国国庆十周年和容国团首夺世界冠军的纪念，由中国总理周恩来命名为“红双喜”，采用中国传统的双喜图案作为商标，英文直译为DOUBLEHAPPINESS。两年之后的第26届世乒乓赛，全部使用了红双喜器材。红双喜，因此成为中国第一个进入顶级赛事的运动品牌。

“顶级赛事”和“顶级运动员”的基因由此贯穿了红双喜诞生以来的整个历程。从1959年开始算起，12次世界乒乓球锦标赛指定红双喜为赛事器材供应商，包括了即将举行的2011、2012年的世乒赛。最近十年，红双喜几乎囊括了所有重大的乒乓赛事，包括乒乓三大满贯赛事：世乒赛、世界杯、奥运会。国际乒联职业巡回赛、亚洲杯等洲际赛等重大的乒乓国际赛事都采用红双喜乒乓球台或乒乓球作为赛事器材。

在另一个专业领域——举重——红双喜也拥有悠久的历史和荣誉，从1985年算起，已经成为2届世界举重锦标赛的比赛用器材，其他洲际举重锦标赛包括亚洲、非洲和美洲及至2008年北京奥运会都采用指定器材。在全球，仅有5家品牌拥有这种进入顶级举重赛事的资格。

红双喜自2003年正式进入羽毛球领域，在短时间内红双喜101羽毛球即获得国际羽毛球联合会（IBF）批准，可用于国际级的专业羽毛球比赛。2005年以来，红双喜连续成为大师赛、中国公开赛等顶级羽球赛事的器材供应商。2006年，红双喜成为中国国家青年队合作伙伴，世界冠军龚睿那也为红双喜羽球器材代言。2010年，中国羽毛球国家队男女队主教练夏煊泽、张宁为红双喜羽球器材代言人

在中国运动品牌中，红双喜是唯一连续4届进入奥运会的品牌，从2000年悉尼奥运会开始，雅典、北京一直到2012年的伦敦奥运会。2000年红双喜的38毫米乒乓球成为悉尼奥运会用球，这是中国品牌第一次被奥运会接纳，八年后的北京奥运会上，红双喜赛事器材的范围则从单一的乒乓变成了乒乓、举重和羽毛球三项赛事。

在乒乓领域里，红双喜代表了至上的荣誉。中国有近200位乒乓世界冠军，几乎都与红双喜有着不解之缘，或者使用个全套乒乓球拍或者使用底板、套胶，登上乒乓的最高殿堂。其中那些超一流的乒乓球员，从1961年开始算起，徐寅生、李富荣、张燮林、容国团到蔡振华、江嘉良、邓亚萍、孔令辉、刘国梁、王励勤、王皓，这些能够进入乒乓名人堂的球员，在背后都有浓重的红双喜情结。

能够受到最顶级的赛事和球员的青睐，最大的秘诀在于运动器具的创新，与最新的运动技术和潮流相匹配。每一次重大赛事，每一次个人技术的革新，红双喜都会提供独特的器材。最早在1961年的第26届世乒赛，就设计出可以方便四周观众观察的四面翻计分器，2000年乒乓世界杯上出现的彩虹造型乒乓球台及配套场地设施，打破了乒乓球台沉闷的造型设计，成为世界赛场的经典造型和潮流。北京奥运会上的32种红双喜器材，几乎全部是创新设计，由裁判自行控制的自动升降式裁判椅，羽毛球的光电自动出球器。1996年，红双喜独立承担的国际乒联的大球项目，推动了四年之后40毫米乒乓球大球时代的来临，红双喜也因此成为40毫米乒乓球的国际标准制订者。

对于球员来说，个人器具的好坏，极大影响技术的发挥。每个人都在寻找最适合自己的器材，让器材帮助自己发挥最大潜能。魔术师张燮林使用的顺风底板、红双喜长胶无疑是一个传奇，上世纪六七十年代的08、032底板风靡整个中国，成为中国直拍快攻打法的经典底板。PF4胶皮的出现又成为中国乒乓80年代进入弧圈球技术的保障。2000年解决了控制、旋转、速度乒乓三要素相融合的狂飚套胶。成为乒乓进入大球时代中国军团最有效的武器。狂飚王底板为王励勤的大力搏杀提供了稳定性，狂飚皓让王皓拿到了第一个世界冠军。NEO尼傲一揽子解决方案让中国军团在无机时代获得了新的力量。

红双喜拥有中国最好的乒乓器材研发设施和独立的羽毛球器材、举重实验室。实现运动模拟与分析，探索器材与技术关系的规律。

今天，红双喜作为中国体育用品标准起草单位、国际乒乓球制造商协会主席单位、中国乒乓球制造商协会主席、红双喜拥有业内出色标准开发和制定能力。40毫米乒乓球的国际标准，由红双喜制定；乒乓器材国家标准以红双喜为主制订。每年，红双喜增加40多项专利与发明，如以“一体成型羽毛球拍柄”“炫灵”羽毛球拍为代表的发明，以“狂飚”为代表的技术秘密。

不管是乒乓还是举重和羽毛球，都是中国的强势运动项目，红双喜无疑代表着这些运动项目中的最前沿技术。红双喜乒乓器材市场占有率居于全球和中国首位。在中国，市场占有率约为25%，中国国家队的红双喜产品使用率达到80%。全球大赛70%使用红双喜乒乓球。在中国所有地区，都可以方便买到红双喜乒乓和羽毛球器材。欧洲、日本和东南亚，是红双喜运动产品的重点区域。

“红双喜”品牌从1995年起连年获得上海名牌产品称号，1998年获“上海市著名商标”、1999年获“驰名保护”、2004年、2007年相继获得乒乓和举重的“中国名牌”等殊荣，2005年，红双喜通过了ISO9001：2000质量管理体系认证。

1959年诞生直到1996年，拥有红双喜商标使用权的四家上海体育企业合并，完全摆脱计划经济时代，红双喜品牌才开始统一运营，急速发展，自2000年悉尼奥运会开始，这种发展尤为突出。

2008年，红双喜与李宁建立的战略合作伙伴关系，红双喜快速发展走上一个新阶段，未来5年，将让红双喜成为乒乓的第一国际品牌，中国最专业的运动用品品牌。

“强势体育打造强势品牌”，这是红双喜特色的品牌发展道路，也是红双喜作为中国体育品牌国际化之路。

Red double happiness is one of the few sports brands with international influence in China. In 1959, Rong Guotuan won the first world champion for China -- the men's singles champion of the 25th World Table Tennis Championships (World Table Tennis Championships). In the same year, Beijing won the right to host the 26th World Table Tennis Championships. "Using Chinese equipment in international competitions held by China" has become the dream of Chinese people. In the same year, a complete set of table tennis equipment meeting international standards, including table tennis, ball and referee equipment, was designed into samples in Shanghai, and was certified and approved by the International Table Tennis Federation. 1959 is the 10th anniversary of the founding of the people's Republic of China. As the 10th anniversary of China's national day and the first world champion won by Rong Guotuan, it was named "red double happiness" by Chinese Premier Zhou Enlai. It uses the traditional Chinese double happiness pattern as its trademark and translates into doublehappiness in English. In the 26th World Table tennis competition two years later, all of them used red double happiness equipment. As a result, it has become the first sports brand in China to enter the top level events. The genes of "top events" and "top athletes" run through the whole process since the birth of red double happiness. Since 1959, Hongshuangxi has been designated as the equipment supplier of 12 World Table Tennis Championships, including the upcoming 2011 and 2012 World Table Tennis Championships. In the past decade, red double happiness has covered almost all major table tennis events, including the three Grand Slam events of table tennis: the world table tennis championships, the world cup and the Olympic Games. The table tennis table or table tennis table of Hongshuangxi is used as the competition equipment in the international table tennis tournaments, Asian Cup and other major international table tennis events. In another professional field - weightlifting - red double happiness also has a long history and honor. Since 1985, it has become the competition equipment of the two World Weightlifting Championships. Other Intercontinental Weightlifting Championships, including Asia, Africa and the Americas, and until the 2008 Beijing Olympic Games, have adopted the designated equipment. In the world, only five brands have the qualification to enter the top weightlifting events. Hongshuangxi has officially entered the badminton field since 2003. In a short time, Hongshuangxi 101 badminton has been approved by the International Badminton Federation (IBF) and can be used in international professional badminton competitions. Since 2005, Hongshuangxi has successively become the equipment supplier of top badminton events such as masters and China open. In 2006, Hongshuangxi became a partner of China's national youth team, and world champion Gong Ruina also spoke for Hongshuangxi badminton equipment. In 2010, Xia Xuanze and Zhang Ning, the head coaches of the men's and women's teams of China Badminton national team, were the spokesmen for the badminton equipment of Hongshuangxi. Among the Chinese sports brands, Hongshuangxi was the only brand that entered the Olympic Games for four consecutive times. From the Sydney Olympic Games in 2000, Athens and Beijing to the London Olympic Games in 2012. In 2000, the 38mm table tennis of red double happiness became the ball for Sydney Olympic Games. This is the first time that the Chinese brand has been accepted by the Olympic Games. Eight years later, in Beijing Olympic Games, the range of equipment for red double happiness events has changed from a single table tennis to three events of table tennis, weightlifting and badminton. In the field of table tennis, red double happiness represents the highest honor. China has nearly 200 world table tennis champions, almost all of whom are inextricably linked with red double happiness, or use a full set of table tennis rackets or use the floor and glue to climb the highest palace of table tennis. From 1961, those super first-class table tennis players, from Xu Yinsheng, Li Furong, Zhang Xielin, Rong Guotuan to Cai Zhenhua, Jiang Jialiang, Deng Yaping, Kong Linghui, Liu Guoliang, Wang Liqin and Wang Hao, who can enter the hall of fame of table tennis, have a strong red double happiness complex behind them. The biggest secret of being favored by the top competitions and players is the innovation of sports equipment, which matches the latest sports technology and trend. Every major event, every personal technology innovation, red double happiness will provide unique equipment. As early as the 26th World Table Tennis Championships in 1961, we designed a four turn scorer that can be easily observed by the audience around. The rainbow shaped table tennis table and its supporting facilities appeared in the world cup of table tennis in 2000, breaking the boring shape design of the table tennis table and becoming the classic shape and trend of the world arena. Almost all of the 32 kinds of red double happiness equipment in Beijing Olympic Games are of innovative design. They are the automatic lift type referee chair controlled by the referee himself, and the photoelectric automatic delivery device of badminton. In 1996, Hongshuangxi independently undertook the International Table Tennis Federation's big ball project, which promoted the coming of the era of 40mm Table Tennis four years later. Therefore, Hongshuangxi became the international standard setter of 40mm Table tennis. For players, the quality of personal equipment greatly affects the performance of technology. Everyone is looking for the most suitable equipment, so that the equipment can help them to maximize their potential. The downwind baseboard and Hongshuangxi changjiao used by magician Zhang Xielin are undoubtedly a legend. The 2008 and 032 baseboards in the 1960s and 1970s swept the whole China and became the classic baseboard of Chinese direct shooting fast attack. The appearance of PF4 rubber has become the guarantee for Chinese table tennis to enter into the loop ball technology in the 1980s. In 2000, we solved the problem of the combination of control, rotation and speed. It has become the most effective weapon of the Chinese Legion in the era of table tennis. Wang's base plate provides stability for Wang Liqin's fight. Wang Hao won the first world champion. Neo NiO's package solution enables the Chinese army to gain new strength in the inorganic era. Hongshuangxi has the best table tennis equipment R & D facilities and independent badminton equipment and weightlifting laboratory in China. Realize the movement simulation and analysis, and explore the relationship between equipment and technology. Today, as the drafting unit of China's sporting goods standard, the chairman unit of international table tennis Manufacturers Association, the chairman of China table tennis Manufacturers Association, Hong Shuangxi has excellent standard development and formulation ability in the industry. The international standard of 40mm Table Tennis is formulated by Hongshuangxi, and the national standard of table tennis equipment is mainly formulated by Hongshuangxi. Every year, Hongshuangxi has increased more than 40 patents and inventions, such as the invention represented by "integrated badminton racket handle", "Xuanling" badminton racket, and the technical secret represented by "furious". Table tennis, weightlifting and badminton are all powerful sports in China. Red double happiness undoubtedly represents the most cutting-edge technology in these sports. The market share of Hongshuangxi table tennis equipment ranks first in the world and China. In China, the market share is about 25%, and the utilization rate of red double happiness products of China national team reaches 80%. 70% of global competitions use red double happiness table tennis. In all areas of China, it is convenient to buy table tennis and badminton equipment. Europe, Japan and Southeast Asia are the key regions of red double happiness sports products. "Hongshuangxi" brand has been awarded the title of famous brand product in Shanghai since 1995, famous brand in Shanghai in 1998, famous protection in 1999, table tennis and weightlifting in 2004 and 2007. In 2005, Hongshuangxi passed the ISO9001:2000 quality management system certification. Born in 1959, until 1996, four Shanghai sports enterprises with the right to use the trademark of red double happiness merged and completely got rid of the era of planned economy. The brand of red double happiness began to operate in a unified way and developed rapidly. Since the 2000 Sydney Olympic Games, this kind of development was particularly prominent. In 2008, the strategic partnership established by Hongshuangxi and Li Ning set Hongshuangxi on a new stage of rapid development. In the next five years, Hongshuangxi will become the first international brand of table tennis and the most professional sporting goods brand in China. "Strong sports to create a strong brand", this is the brand development road with the characteristics of red double happiness, and also the road of the internationalization of red double happiness as a Chinese sports brand.

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