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3zu is invested and built by Nell group. Nell group is an industry brand with socks industry as the core, underwear, dyeing and finishing, spinning, embroidery decoration and other multi-level development. Long term service international company, 80% of the group's products are exported to Europe, America, Japan, Australia and more than 60 countries in the world. As an important member of the group, 3zu Shanghai foot wear Enterprise Management Co., Ltd. is an early professional sock monopoly enterprise in China in 2003, which has experienced four years of business practice and achieved success. In 2007, the headquarters moved to Shanghai. By the end of 2007, the total number of stores exceeded 100. Now, there are more than 250 stores. It is estimated that there will be more than 400 stores by the end of 10. Foot wear, in short, is foot fashion. The introduction of the concept of "foot wear" has opened a new perspective of life for every consumer. Socks are not only the knitted fabric between feet and shoes, but also an indispensable part of the clothing. They can be freely matched and displayed with the owner's mood and the design and appearance of the clothing. They are not only personal clothes that are close to the body, but also the display carrier of fashion trends. "Foot dress" is the same important fashion field as top dress, trousers and skirt dress. It's this idea that came into being, which defines this market and opens up a blue ocean market that is still untouched. Socks as "foot wear" are no longer the material of small business, but the carrier of a new consumption concept and fashion trend, which can burst out large energy in a small space.

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