纳薇Naivee品牌怎么样申请店铺

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纳薇Naivee在职业女装行业中的票数：452 更新时间：2025-06-16

纳薇Naivee是哪个国家的品牌？「纳薇Naivee」是上海纳薇服饰有限公司旗下著名品牌。该品牌发源于上海市，由创始人牛 * 梅在1999年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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成立于1999年1月，创业初期，仅有5名管理人员和一个8台平车的微型车间，开设了上海置地广场、汇金百货两家零售专柜。经过两年努力，公司吸引了一批优良的服装设计师和销售人员，在上海开设了六家专卖店、专柜，在北京、成都、重庆设立了办事处，全国各地共有100多家代理、经销商，建立了稳定的销售网络。

NAIVEE女装主要由三个产品线组成，基本款的产品、有NAIVEE品牌风格的产品和较多流行元素的产品。

基本款的产品：

该产品线的服装强调产品的实用性，突出版型、做工和面料性能，展现在卖场中，只要顾客看到，就能很容易购买下来。基本款的产品即使在换季时没有卖完，也不会成为不良库存。

NAIVEE品牌风格的产品：

强势的产品，是NAIVEE区分于其他品牌，表现独有品牌内涵的产品线，店柜中该部分产品是否齐全，可以左右店柜的整体形象和销售业绩，同时可以为NAIVEE带来大部分稳定的VIP顾客。

较多流行元素的产品:

较多体现NAIVEE时尚的一面，该部分产品的销售周期较短，但有些产品在一段时间内会成为畅销品，在卖场中显眼的地方陈列出来，往往能够吸引客流，刺激顾客的购买欲望，借以带动整体销售业绩。

Founded in January 1999, at the beginning of the venture, only 5 managers and a mini workshop with 8 flat cars opened two retail counters, Shanghai land Plaza and Huijin department store. After two years of efforts, the company has attracted a number of excellent fashion designers and sales personnel, opened six exclusive stores and counters in Shanghai, set up offices in Beijing, Chengdu and Chongqing, and established a stable sales network with more than 100 agents and distributors all over the country. Naivee women's wear mainly consists of three product lines, basic products, products with naivee brand style and products with more popular elements. Basic products: the clothing of the product line emphasizes the practicability of the product, highlights the shape, workmanship and fabric performance, and is displayed in the store. As long as customers see it, it is easy to buy it. Even if the basic products are not sold out in the new season, they will not become bad inventory. Naivee brand style products: the strong products are the product lines that naivee distinguishes from other brands and shows the unique brand connotation. Whether this part of the products in the store cabinet are complete or not can influence the overall image and sales performance of the store cabinet, and at the same time can bring most stable VIP customers to naivee. Products with more popular elements: the fashion side of naivee is more reflected. The sales cycle of this part of products is relatively short, but some products will become best-selling products in a period of time. When displayed in a conspicuous place in the store, they can often attract customers, stimulate customers' purchase desire, and drive the overall sales performance.

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