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爱奇艺，中国高品质视频娱乐服务提供者。2010年4月22日正式上线，秉承“悦享品质”的品牌口号，积极推动产品、技术、内容、营销等全方位创新，为用户提供丰富、高清、流畅的专业视频体验，致力于让人们平等、便捷地获得更多、更好的视频。目前，爱奇艺已成功构建了包含电商、游戏、电影票等业务在内、连接人与服务的视频商业生态，视频网站商业模式的多元化发展。

爱奇艺品质、青春、时尚的品牌调性深入人心，网罗了全球广大的年轻用户群体。爱奇艺打造涵盖电影、电视剧、综艺、动漫在内的十余种类型的丰富的正版视频内容库，并通过“爱奇艺出品”战略的持续推动，让“纯网内容”进入真正意义上的全类别、高品质时代。同时，作为拥有海量付费用户的视频网站，爱奇艺倡导“轻奢新主义”的VIP会员理念，主张人们对高品质生活细节的追求，坚持为广大VIP会员提供专属的海量精品内容，极致的视听体验，以及独有的线下会员服务。

2014年，爱奇艺在全球范围内建立起基于搜索和视频数据理解人类行为的视频大脑——爱奇艺大脑，用大数据指导内容的制作、生产、运营、消费。并通过强大的云计算能力、带宽储备以及全球性的视频分发网络，为用户提供更好的视频服务。在技术与内容双核驱动的新体验营销时代，爱奇艺创造性地提出了“iJOY悦享营销”客户服务价值观和方法论。通过多屏触点、创意内容、技术优化、互动参与、实现购买等路径全面提升ROI，让客户享受到创新营销带来的成功与快乐。

未来，爱奇艺将在多元化的内容储备、个性化的产品体验、定制化营销服务领域继续发力。不断提升连接人与服务的能力，更好的改变人们的生活。

Iqiyi is a high-quality video entertainment service provider in China. On April 22, 2010, it was officially launched, adhering to the brand slogan of "enjoyable quality", actively promoting all-round innovation in products, technology, content and marketing, providing users with rich, high-definition and smooth professional video experience, and committed to making people get more and better videos equally and conveniently. At present, iqiyi has successfully built a video business ecosystem including e-commerce, games, movie tickets and other businesses, connecting people and services, and diversified development of video website business model. Iqiyi's brand tone of quality, youth and fashion is deeply rooted in the hearts of the people, and has attracted a large number of young users around the world. Iqiyi has created more than ten types of authentic video content libraries, including films, TV dramas, variety shows and animation. With the continuous promotion of the strategy of "iqiyi products", the "pure online content" has entered a real era of all categories and high quality. At the same time, as a video website with a large number of paying users, iqiyi advocates the VIP member concept of "light and extravagant neologism", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive massive quality content, ultimate audio-visual experience, and unique offline member services. In 2014, iqiyi established iqiyi brain, a video brain based on search and video data to understand human behavior, to guide the production, production, operation and consumption of content with big data. And through the powerful cloud computing capabilities, bandwidth reserves and global video distribution network, to provide users with better video services. In the new era of experience marketing driven by technology and content, iqiyi creatively put forward the customer service values and methodology of "ijoy enjoyable marketing". Through multi screen contact, creative content, technology optimization, interactive participation, purchase and other ways to comprehensively improve ROI, so that customers can enjoy the success and happiness of innovative marketing. In the future, iqiyi will continue to make efforts in the fields of diversified content reserves, personalized product experience and customized marketing services. Constantly improve the ability to connect people and services, and better change people's lives.

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