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蒂花之秀，是名臣股份旗下的实力日化品牌。蒂花之秀，一个来自对大自然鲜花绽放之美的感悟，一份源于对生命万物新生初美的灵秀与韵律的感动，一个高扬华夏儿女对美好生活憧憬与梦想的民族品牌，坚定从容地走过了十年！作为中国消费者心目中的“专业洗护专家”，蒂花之秀一直不断顺应时代的发展和变迁完善自身，以高科技研发技术为后盾，不断推陈出新，其产品畅销市场。与消费者的需求为出发点，真正做到“蒂花之秀，青春好朋友”！

目前，蒂花之秀已经成为国产日化市场的实力品牌之一，其系列越来越丰富，涵盖了护肤、洗发、护发和造型等。在未来的发展，将秉承一贯的作风，把最完美的产品，呈现在消费者的面前，带来美的体验。

蒂花之秀，一如她的名字那般，源自大自然的蓬勃朝气，延续生命的奇迹，绽放百花的完美姿态。萃取草本精纯，融合现代科技，呈现的是“无尽的秀美”！

公司简介

名臣股份创建于一九九四年十二月，位于气候宜人、风光绮丽的南国海滨城市——汕头市澄海区。

在总经理陈勤发先生领导下，企业励精图治，屡创辉煌。

名臣现为集科研、生产、营销于一体的专业化妆品企业，拥有"蒂花之秀"、"美王"、“CROIRE"、"万家宜”、"依采"、"高新康效"、"绿效""小琦琪"等多个化妆品品牌及几百种系列产品，"蒂花之秀"、"美王"两大品牌闻名海内，系列产品畅销全国。企业拥有领先行业的现代化自动生产流水线，设有先进的技术研发及市场研究机构，与全国多个高等院校及专业研究机构深入合作，不断增强着企业的创新能力和市场应变能力。名臣是业内首批通过ISO9001国际质量管理体系认证的知名企业之一。完善的质量管理及控制体系，切实保障了企业的产品质量，并为公司创造了持续改进、持续发展的基石！

通过现代企业管理制度的学习与灵活运用，名臣建立了五大中心(营销中心、生产中心、行政中心、财务中心和开发中心)的良性运行体制，保证了企业迅速发展壮大的组织动力及市场扩张力。营销中心的市场销售网络遍布全国；品牌产品物流渠道通畅迅速；与全国主要电视、报刊媒体密切联结的传播网络及巨大的媒介资源支持，成就了"蒂花之秀"、"美王"等品牌享誉全国的知名度、美誉度，以及持续、快速提升的市场占有率。

名臣坚持"以人为本"，倡导"以人文关怀为特征"的企业文化建设，重视优秀人才的引进、培养和使用，重视员工在职培训及全员教育，企业管理、技术及营销人员90%以上达到中等专业文化教育水平。

名臣优异的表现，得到广泛的市场肯定和多方面的荣誉表彰;

"蒂花之秀"、"美王"品牌连续六年被评为"全国质量信得过产品"，获"广东省用户满意产品"、"广东省用户满意服务"等多项光荣称号，"蒂花之秀护肤膏霜"及"蒂花之秀洗发露"双双荣获"广东省名牌产品"！2005年底，美王系列产品荣获"中华环境保护基金会绿色产品奖"。2006年底，"蒂花之秀"、"美王"双双荣获"国家免检产品"称号的殊荣。

名臣公司也先后被各级政府部门授予"广东省民营科技企业"、"广东省民营科技企业现代企业制度试点单位"、"广东省高新技术企业"、"广东省诚信示范企业"、"广东省知识产权优势企业"等荣誉称号。

未来的名臣，应成为鼎力扛起民族日化工业猎猎大旗的旗手应成为不断为国家作出更多贡献，为和谐社会创造更多价值的优秀企业。未来的名臣，也应属于每一个意气风发名臣人的名臣，成为我们共有的美好家园，这是我们的责任和荣誉所在。

Tihua Zhixiu is a powerful daily chemical brand under Mingchen Co., Ltd. Tihua Zhixiu, a national brand which is based on the perception of the beauty of natural flowers blooming, the moving of the grace and rhythm of the new beauty of life and all things, and the national brand which is highly praised by Chinese people's vision and dream of a better life, has gone through ten years firmly and calmly! As a "professional washing and protection expert" in the eyes of Chinese consumers, Tihua Zhixiu has been constantly adapting to the development and changes of the times to improve itself, with high-tech R & D technology as the backing, constantly pushing through the old and bringing forth the new, and its products sell well in the market. With the needs of consumers as the starting point, we can truly achieve "tihuazhixiu, a young good friend"! At present, tihuazhixiu has become one of the strength brands in the domestic daily chemical market. Its series are more and more rich, covering skin care, shampoo, hair care and styling. In the future, we will adhere to the consistent style and present the most perfect products in front of consumers to bring us beautiful experience. Tihua Zhixiu, like her name, comes from the vigorous vitality of nature, the miracle of life, and the perfect posture of blooming flowers. Extracted herbs are pure, integrated with modern technology, presenting "endless beauty"! Founded in December 1994, Mingchen Co., Ltd. is located in Chenghai District, Shantou City, a coastal city with pleasant climate and beautiful scenery. Under the leadership of Mr. Chen Qinfa, the general manager, the enterprise has made great efforts and made brilliant achievements. Mingchen is a professional cosmetics enterprise integrating scientific research, production and marketing. It has many cosmetics brands and hundreds of series products, such as "tihuazhixiu", "meiwang", "croire", "wanjiayi", "Yicai", "gaoxinkangxiao", "lvxiao" and "xiaoqiqi", and "tihuazhixiu" and "meiwang" are well-known at home and abroad. The company has a leading industry-leading modern automatic production line, with advanced technology research and market research institutions, and in-depth cooperation with a number of institutions of higher learning and professional research institutions across the country, constantly enhancing the innovation ability and market adaptability of the company. Mingchen is one of the first well-known enterprises in the industry to pass the ISO9001 international quality management system certification. Perfect quality management and control system, effectively guarantee the product quality of the enterprise, and create the cornerstone of continuous improvement and development for the company! Through the study and flexible application of modern enterprise management system, Mingchen has established a benign operation system of five centers (Marketing Center, production center, administrative center, financial center and Development Center), which ensures the organizational power and market expansion tension for the rapid development and expansion of the enterprise. The marketing network of the marketing center is all over the country; the logistics channels of brand products are smooth and fast; the communication network and huge media resources support closely connected with the main TV and newspaper media in the country have achieved the popularity and reputation of "tihuazhixiu", "meiwang" and other brands in the country, as well as the sustained and rapid increase of market share. Famous ministers adhere to the principle of "people-oriented", advocate the construction of corporate culture characterized by "humanistic care", attach importance to the introduction, training and use of excellent talents, attach importance to the on-the-job training and education of all employees, and more than 90% of enterprise management, technology and marketing personnel have reached the level of secondary professional culture and education. The outstanding performance of famous ministers has been widely recognized by the market and awarded with honors in many aspects; "tihuazhixiu" and "meiwang" brands have been rated as "national quality trustworthy products" for six consecutive years, and won many honorable titles such as "user satisfaction products in Guangdong Province", "user satisfaction services in Guangdong Province", and "tihuazhixiu skin cream" and "tihuazhixiu shampoo" have both won "Guangdong famous brand products"! At the end of 2005, meiwang series products won the "green product award of China Environmental Protection Foundation". At the end of 2006, "tihuazhixiu" and "meiwang" won the title of "national inspection free product". Mingchen company has also been awarded the honorary titles of "Guangdong private science and technology enterprise", "Guangdong private science and technology enterprise modern enterprise system pilot unit", "Guangdong high and new technology enterprise", "Guangdong credit demonstration enterprise", "Guangdong intellectual property advantage enterprise" by various government departments. In the future, the famous ministers should be the flagmen who shoulder the banner of national daily chemical industry hunting. They should be excellent enterprises that make more contributions to the country and create more value for the harmonious society. The famous ministers in the future should also belong to the famous ministers of every high spirited and famous minister, and become our common beautiful home, which is our responsibility and honor.

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