YOUNGOR雅戈尔品牌怎么样 申请店铺

雅戈尔集团,创建于1979年。是一家以品牌服装为主业，涉足地产开发、金融投资领域的大型跨国集团，拥有海内外员工近5万名。旗下股份有限公司为上市公司。
2014年，集团实现销售收入590亿元，利润39.35亿元（同比增长30%），完成税收28亿元。位列2014中国企业五百强第221位、中国民企五百强第30位。

品牌，是雅戈尔始终坚守并追逐的梦想。1986年即创建了首个自主品牌“北仑港”；1991年创建核心品牌“雅戈尔(YOUNGOR)”，取意“younger”，既寄寓品牌长青，又契合前身为“青春服装厂”的企业历史；2007年，引进拥有120年历史的美国男装旗舰品牌HartSchaffnerMarx（哈特·马克斯），取得其在中国大陆、香港、澳门的运营权；2008年，创建年轻时尚品牌GY；2009年，相继创建时尚定制品牌MAYOR、自然原创品牌HANP（汉麻世家），自此形成以YOUNGOR为核心的品牌阵营。2014年，在世界品牌实验室发布的中国500最具价值品牌中，雅戈尔以174.22亿元的品牌价值位列第117位，居纺织服装行业第6。

在品牌运营上，雅戈尔匠心独具。自1995年至今，专研成衣免熨领域近20载，首开国内先河，引进国际先进免熨技术，糅合传统产业与现代科技，自成免熨研发体系，尤以系列免熨衬衣（HP衬衫→VP衬衫→DP衬衫）的升级换代和全品类的成衣（西服、裤子、T恤、茄克等）免熨创新，独树一帜，引领男装服饰潮流；2003年，斥巨资建成业内首条纺织服装垂直产业链，涵盖棉花种植、纺纱织造、成衣设计、制造加工和零售终端建设，把控每一个环节，匠心雕磨每一件成衣。

2012年起，雅戈尔着手打造中国男装品牌优质会员俱乐部，凝聚起近千万消费者和130万忠实会员。2014年，龙马俱乐部全新升级，将旗下YOUNGOR、GY、HSM、HANP四大品牌会员纳涵至“雅戈尔龙马·汇”，权益互通，服务增值，并附增了独具特色的“汇公益”项目，引领会员共同参与环保、家庭、教育等领域的微公益项目，倡导品牌及受众追求生活品质、积极向上的形象。

2015年起，雅戈尔将以大会员为切入口，联动会员、股东及潜在粉丝，充分应用大数据手段360°采集会员信息，形成以大会员为核心的闭环，进行全渠道营销。届时，线上微商城、电商网站、社交媒体、手机终端移动社交、APP等平台将与线下雅戈尔门店同步联动，跨平台、跨渠道、跨区域实现线上线下营销模式的无缝链接，以更精准的差异化营销和跨界异业联盟，为会员提供更个性化的增值服务。首批试点在宁波和上海两大城市推行。

Youngor Group, founded in 1979. It is a large multinational group with brand clothing as its main business and involved in real estate development and financial investment, with nearly 50000 employees at home and abroad. Its company limited by shares is a listed company. In 2014, the group achieved sales revenue of 59 billion yuan, profit of 3.935 billion yuan (a year-on-year increase of 30%), and tax revenue of 2.8 billion yuan. Ranked 221st among the top 500 Chinese enterprises in 2014 and 30th among the top 500 private enterprises in China. Brand is the dream that Youngor always sticks to and pursues. In 1986, the first independent brand "Beilun port" was established; in 1991, the core brand "Youngor" was established, taking the meaning of "younger", which not only embodies the brand's long history, but also fits the corporate history of the predecessor "youth clothing factory"; in 2007, Hart Schaffner Marx (Hart marks), a 120 year old flagship brand of men's wear in the United States, was introduced, and gained its reputation in mainland China and Hong Kong , Macao's operation right; in 2008, the young fashion brand Gy was created; in 2009, the fashion customized brand mayor and the natural original brand hANP (hemp family) were successively created, and since then, the brand camp with Youngor as the core has been formed. In 2014, among the 500 most valuable brands in China released by the world brand laboratory, Youngor ranked No. 117 with a brand value of 17.422 billion yuan, ranking No. 6 in the textile and clothing industry. In brand operation, Youngor is unique. Since 1995, it has been specialized in the field of ironless ready to wear for nearly 20 years. It is the first in China to introduce international advanced ironless technology, combine traditional industry and modern technology, and develop its own ironless research and development system, especially the upgrading of a series of ironless shirts (HP shirt → VP shirt → DP shirt) and the innovation of ironless ready to wear (suit, pants, T-shirt, jacket, etc.), which are unique and lead men's wear Fashion trend: in 2003, the first vertical textile and clothing industry chain was built with huge investment, covering cotton planting, spinning and weaving, garment design, manufacturing and processing, and retail terminal construction. Each link was controlled and each ready-made garment was carved with ingenuity. Since 2012, Youngor has started to build a high-quality member club of Chinese men's wear brand, gathering nearly ten million consumers and 1.3 million loyal members. In 2014, Longma Club upgraded its four brand members, namely, Youngor, Gy, HSM and hANP, into "Youngor Longma · Hui", with mutual benefits and value-added services, and added a unique "Hui public welfare" project, leading members to participate in micro public welfare projects in the fields of environmental protection, family, education, etc., and advocating the pursuit of quality of life and positive growth of brands and audiences Elephant. From 2015, Youngor will take big members as the entry point, link members, shareholders and potential fans, fully use big data means to 360 ° collect member information, form a closed-loop with big members as the core, and conduct omni-channel marketing. At that time, online micro mall, e-commerce website, social media, mobile social networking of mobile phone terminal, app and other platforms will be synchronized with offline Youngor stores, realizing seamless connection of online and offline marketing mode across platforms, channels and regions, and providing more personalized value-added services for members with more accurate differentiated marketing and cross industry alliance. The first batch of pilot projects were carried out in Ningbo and Shanghai.

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