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Hong Kong Jade edge International Jewelry Co., Ltd., founded in 1991, is the predecessor of jade edge group, mainly engaged in the procurement, design, processing, retail and agency business of natural jadeite and Hetian jade. As early as 1998, the Group officially entered the mainland market. Up to now, the group has established three branches in the mainland with four brands, namely, jade edge, Huanggong jadeite, Diming jadeite, yiku e.ku, and each brand operates different product lines. The business model is divided into shop in shop model, shopping Mall counter model, e-commerce model, franchise agent and other business models. This multi brand and diversified operation mode has rapidly expanded the strength of the enterprise and occupied most of the market share of the northern jadeite. As of the beginning of 2011, there have been 41 Direct stores of various brands. Based on the principle of focusing on quality but not quantity, the group has only opened 41 Direct stores, with an annual sales volume of more than 200 million. It has successfully become an enterprise engaged in the industry of "jade with high investment value" in the mainland. As a brand of jadeite, the edge of jadeite is positioned as light luxury fashion, focusing on the "edge concept" brand line, combining Chinese edge culture with traditional jade culture, advocating the high-quality life style of cherishing the edge and loving the jade, and launching the special service of "edge run this life, jadeite bank", and "edge concept" is a kind of perception and advocacy of jadeite culture by the edge of jadeite.

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