翠之缘品牌怎么样 申请店铺
香港翠之缘国际珠宝有限公司,成立于1991年,是翠之缘集团的前身,主要从事天然翡翠、和田玉之采购、设计、加工、零售及代理业务。早于1998年,集团正式进驻内地市场,发展至今集团已在内地成立3家分公司旗下拥有4个品牌,分别是翠之缘、皇贡翡翠、帝铭翡翠、邑酷E.KU、各品牌经营不同的产品线,经营模式又分为店中店模式、商场专柜模式、电子商务模式、加盟代理等经营模式。这种多品牌多元化经营的模式迅速扩张了企业实力,占领了北方翡翠市场大部分份额。
截止2011年年初,开设各品牌直营店已达41家,集团本着重质量不重数量的原则仅开设41家直营店,年销售额就已突破2亿,其成功成为内地从事“具备高投资价值玉石”行业的企业。
作为翡翠品牌,翠之缘定位轻奢时尚,主打“缘•概念”品牌路线,将中华缘文化与传统玉文化相结合,倡导惜缘爱玉的高品质生活方式,并推出了,“缘润今生,翡翠银行”的特别服务,“缘•概念”是翠之缘对翡翠文化的一种感悟和倡导。
Hong Kong Jade edge International Jewelry Co., Ltd., founded in 1991, is the predecessor of jade edge group, mainly engaged in the procurement, design, processing, retail and agency business of natural jadeite and Hetian jade. As early as 1998, the Group officially entered the mainland market. Up to now, the group has established three branches in the mainland with four brands, namely, jade edge, Huanggong jadeite, Diming jadeite, yiku e.ku, and each brand operates different product lines. The business model is divided into shop in shop model, shopping Mall counter model, e-commerce model, franchise agent and other business models. This multi brand and diversified operation mode has rapidly expanded the strength of the enterprise and occupied most of the market share of the northern jadeite. As of the beginning of 2011, there have been 41 Direct stores of various brands. Based on the principle of focusing on quality but not quantity, the group has only opened 41 Direct stores, with an annual sales volume of more than 200 million. It has successfully become an enterprise engaged in the industry of "jade with high investment value" in the mainland. As a brand of jadeite, the edge of jadeite is positioned as light luxury fashion, focusing on the "edge concept" brand line, combining Chinese edge culture with traditional jade culture, advocating the high-quality life style of cherishing the edge and loving the jade, and launching the special service of "edge run this life, jadeite bank", and "edge concept" is a kind of perception and advocacy of jadeite culture by the edge of jadeite.