景阳冈品牌怎么样 申请店铺

我要投票 景阳冈在白酒行业中的票数:14 更新时间:2024-11-22
景阳冈是哪个国家的品牌?「景阳冈」是 山东景阳冈酒厂有限公司 旗下著名品牌。该品牌发源于山东省聊城市,由创始人赵 * 新在1950年期间创立,经过多年的不懈努力和高速发展,现已成为行业的标杆品牌。
景阳冈怎么样

山东景阳冈酒厂有限公司座落在阳谷县城紫石街,这里地处黄河与运河的交汇处,是黄河文化、运河文化和水浒文化的集结地。世界非物质文化遗产24节气在这里总结起源,世界非物质文化遗产京杭大运河在这里穿行而过。悠久的历史、灿烂的文化,孕育了特色鲜明的景阳冈酒文化。景阳冈酒传承上千载,历史文化底蕴丰厚浓重,早在宋代,就有人曾题词《西江月》 “造成玉液流霞,香甜津润堪夸。开坛隔壁醉三家,过客停车驻马。洞宾曾留宝剑,太白当过乌纱。神仙爱酒不归家,醉倒景阳冈下。”到了明清时期,大运河的繁荣昌盛给阳谷经济带来了活力,景阳冈一带形成了家家酿酒、户户飘香的景象,饮酒之风更加盛行。沧海桑田,历经战乱,景阳冈酒也几经盛衰。1950年,当地政府把分散在景阳冈四周的造酒小作坊集中起来,在阳谷县城建起了一座酒厂,即现在的景阳冈酒厂。

景阳冈人始终发扬“人淳酒纯”的企业精神,坚持“先做人,后酿酒;做好人,酿好酒”的经营理念,近几年,山东景阳冈酒厂有限公司在稳固发展主导产业的同时,不断挖掘和发展景阳冈酒文化,先后建设了景阳冈酒道馆、千秋阳谷文化园、水浒文化长廊、复古酒窖生产基地、明清酒坊、景阳冈陈年酒庄和鲁西农耕文明展馆,使企业形成了工业生产和文化旅游相结合的发展之路,实现了企业经济效益和社会效益的共同提升。

未来,山东景阳冈酒厂有限公司将抢抓发展机遇,扩大产业布局,加速新旧动能转换。一是科学规划建设万亩有机高粱种植基地和生态农业观光基地;二是狠抓技术创新、质量管理、结构调整、市场营销,推动白酒主业跨越发展;三是弘扬优秀传统文化,深度挖掘特色文化,打造工业生产和文化旅游相结合的特色旅游产业。逐步走出一条农业、工业、旅游业三大产业相融合的创新发展之路,为实现“为国家聚财、为企业谋利、为员工造福”的企业愿景而努力奋斗。


Shandong Jingyanggang distillery Co., Ltd. is located in Zishi street, Yanggu County. It is located at the intersection of the Yellow River and the canal. The origin of 24 solar terms of the world intangible cultural heritage is summarized here. The Beijing Hangzhou Grand Canal, the world intangible cultural heritage, passes through here. With a long history and splendid culture, Jingyanggang liquor culture with distinct characteristics has been bred. Jingyanggang wine has been handed down for thousands of years, with rich historical and cultural heritage. As early as the Song Dynasty, someone once wrote the inscription "xijiangyue" which made the jade liquid flow with rosy clouds, sweet and fragrant. Next door to Kaitan, there are three drunk families. Passers-by park their horses. Dongbin once left a sword, too white to be a black yarn. The immortals love wine and don't return home. They are drunk in Jingyang mountain. " In the Ming and Qing Dynasties, the prosperity of the Grand Canal brought vitality to Yanggu's economy. Jingyanggang area formed a scene of family wine making and household fragrance, and the drinking style was more popular. Jingyanggang wine has experienced many ups and downs. In 1950, the local government gathered the small wine making workshops scattered around Jingyanggang and built a winery in Yanggu County, now Jingyanggang winery. Jingyanggang people always carry forward the enterprise spirit of "pure wine of Renchun" and adhere to the business philosophy of "being a man first, then making wine; being a good man, making good wine". In recent years, Shandong Jingyanggang distillery Co., Ltd. has been steadily developing the leading industry, constantly excavating and developing Jingyanggang wine culture, and has successively built Jingyanggang wine Road Museum, Qianqiu Yanggu Culture Park, Shuihu culture corridor, and retro Cellar production base, Ming and Qing distilleries, Jingyanggang aged winery and Luxi agricultural civilization exhibition hall have formed the development road of combining industrial production and cultural tourism, and realized the common promotion of economic and social benefits of enterprises. In the future, Shandong Jingyanggang distillery Co., Ltd. will seize the development opportunity, expand the industrial layout and accelerate the transformation of new and old driving forces. The first is to scientifically plan and build 10000 mu Organic Sorghum Planting Base and ecological agriculture sightseeing base; the second is to pay close attention to technological innovation, quality management, structural adjustment and marketing, so as to promote the leaping development of the main liquor industry; the third is to carry forward excellent traditional culture, deeply excavate characteristic culture, and build a characteristic tourism industry combining industrial production and cultural tourism. Gradually walk out a road of innovation and development integrating agriculture, industry and tourism, and strive to realize the enterprise vision of "gathering wealth for the country, making profits for enterprises and benefiting employees".

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