乐海品牌怎么样 申请店铺

乐海乐器有限责任公司创建于1985年，是我国北方民族乐器制造行业生产规模最大、品种最齐全、技术力量和综合实力最强的专业生产各种民族乐器的大型民营企业之一，主要产品有二胡、扬琴、古筝、琵琶、中阮等200多种高、中、低档民族乐器，并加工多种少数民族乐器，年产乐器10余万件，产品畅销全国30个省市以及美国、英国、日本、马来西亚、新加坡、加拿大、香港、台湾等国家和地区。

“乐海”牌商标在2007年被认定为河北省著名商标。2006、2007连续两年被中国乐器协会评选为“中国乐器行业强势公司”。2004年荣获河北省优质产品，2008年荣获河北省名牌产品；2002年通过ISO9000质量体系认证，2008年通过环境管理体系认证和职业健康安全体系认证。

为了满足市场的需求以及专业演奏的发展，乐海公司重点对民族乐器的生产和技术进行了全面的调整，通过与中央音乐学院、中国音乐学院、中央民族大学、各民族乐团等专业院校的专家教授以及北京民族乐器厂的高级工程师、高级技师等合作，共同开发研究、改革完善了多种民族乐器，并且申请国家专利。

在经销体系方面,公司在北京乐器一条街的南新华街相继设有乐海乐器专卖店、在北京翠微大厦设有“乐海”专柜、在北京设有办事处，作为全国总售后服务中心，负责全国销售网络的建设、品牌推广、产品销售、售后服务等工作。

弘扬民族传统文化，倾力打造中国国粹

民族乐器作为中华民族的瑰宝，深受广大群众的喜爱。它独特的声乐特点深深沁透了人类的灵魂。

为了满足市场的需求以及专业演奏的发展，乐海公司重点对民族的生产和技术进行了全面的调整，以企业的雄厚实力与先进的工艺技术形成强强联合，传统与现代相结合，艺术和科学相融和，共创民族乐器的繁荣。

1、聘请北京民族乐器厂的制作老专家樊汝武、调音技师卞渝、技师史增权为我公司的常年顾问；聘请北京民族乐器厂“北派”二胡制作大师吕建华技师指导二胡生产工艺。

2、公司聘请著名的“南派”二胡制作名师任建一先生，针对二胡的南北特色，进行改革完善，将二胡南北风格进行融合，研发打造的南北结合的具有高附加值的新产品“甲天一”系列精品二胡，投入市场以来受到众多著名二胡演奏家、二胡爱好者的赞赏和好评，并多次为著名二胡演奏家音乐会提供专业用琴。

3、多年来乐海公司与国内外著名乐器制作工程师、著名演奏家和音乐学院教授合作研究，不断研发和完善民族乐器产品。

（1）我公司与中央音乐学院博士生导师黄河教授、中国广播民乐团团长张高翔、北京民族乐器厂制作老专家樊汝武、调音大师卞渝共同研制开发了新型“601”扬琴、“404”扬琴，新型产品与传统产品相比的优点是：音准稳定性强，半音全，击弦点加大，码牙坚固不易断，新产品现已上市，深受专家的认可和好评。

（2）新研制的新型蝶式402、404扬琴是我公司与中央音乐学院扬琴演奏家、教育家黄河教授、中国音乐学院扬琴演奏家李玲玲教授经多次研究探讨，对传统扬琴外观进行改革完善，由乐海公司申请国家专利授权的新型外观设计专利的新型扬琴，专利号：蝶式1—200530146140.1；蝶式2—200530146139.9。

402蝶式1、402蝶式2扬琴完全保留传统演奏方法，在外观设计上改变了传统扬琴的枯燥，使视觉效果更加新颖独特，同时对音质、音色也作了很大的改变，并且减轻了琴体的重量，方便携带。投入市场以来，已成为供不应求的畅销产品。

（3）针对扬琴、阮、月琴等乐器易开裂、使用寿命短的现象，我公司成立专业的研究小组进行研究和实验，最终找到了一种解决方案，大大增加了乐器的使用寿命，并申请了国家专利。

专利号：扬琴—200720103359.7；阮—200720103361.4；月琴—200720103360.X。

努力创建中国民族乐器强势品牌

民族乐器承载着中华民族的音乐和文化，河北乐海乐器有限责任公司以“工艺精致、品质优美、弘扬民族传统文化”为核心，提升“乐海”品牌文化底蕴，企业得到了空前的发展。

公司多年来在湖南长沙多次举办以“乐海杯”命名的民族乐器大赛，我公司作为乐器大赛的主办单位，并提供专业比赛用琴。

2005年成功协办中央音乐学院演奏家、教育家黄河教授的“黄河作品师生音乐会”，并为音乐会提供演奏用琴。

2005年成功协办中国音乐学院演奏家李玲玲教授“李玲玲‘蝶梦飞竹’师生音乐会”，并提供音乐会专业用琴。
……

坚持技术创新，寻求企业发展新动力

创新是企业发展的源泉，河北乐海乐器有限责任公司一直在积极探索对传统民族乐器的改良，从建厂初期自制设备、技术革新到如今机械化生产，河北乐海乐器有限责任公司孜孜不倦，使“乐海牌”乐器在中华民族几千年的文明历史中积淀了丰富的文化内涵。公司坚持用新技术、新材料、新工艺、新设备来改造传统民族乐器的制作工艺，追求工艺的科学性、合理性、简约化。如：电脑激光雕刻技术在乐器上的运用，工艺制作流程的改革，乐器外观工艺的改革等等，并在人性化设计上做了大量工作。

企业尝试性地运用现代科学技术手段，对环境的改造以及工艺技术的研究进行分析，并在声学品质的客观分析上着手。扭转在民族乐器鉴赏和评价上，始终停留在靠人评说，靠天吃饭的境地。改变与当今高速发达的科技社会不符合以及落后于西方乐器制造业20年的现状。寻求一个较为科学合理的方法，逐步在制作实践中探索出一条科学与艺术结合的新路子。

坚持人才兴业工程，提高企业核心竞争力

企业的核心竞争力是人才的竞争，二十多年来，公司积累了大量的技术人才，中、高级工程师、技工以上员工占产品制作人员的42.8%。

随着企业的发展，人才作为增强核心竞争力的作用显得越来越重要，为此，企业大胆实施“人才兴业工程”,加大人力资源开发力度，推行“以人为本”的战略，从西安音乐学院、中央音乐学院、中国音乐学院、天津音乐学院、沈阳音乐学院等高等院校引进优秀音乐专业人才，补充和储备企业的新鲜血液。对外进行巡回表演，扩大“乐海”品牌的影响。

同时构建高效精干和有助于员工挖掘潜能并适应公司运营的人力资源管理体系，为公司绩效管理目标的实现提供了人力资源保障。公司积极致力于“构建学习型企业”，为员工学习和发挥主观能动性创造了良好的条件。

同时，公司成立了人才储备库，积极为员工提供发展的空间和平台，营造“能者上、庸者下”的用人氛围，加强对高级工、中级工的培训和考核，采取技术与岗位挂钩、岗位与收入挂钩的政策，充分调动员工的积极性和创造性，为确保企业快速发展打下了坚实的基础。

多年来，公司聘请国内资深专家教授来公司授课，定期为公司员工进行组织培训。在研发设计、生产技术方面，公司聘请了国内著名的制作家进行技术指导，不但使得乐海的民族乐器产品达到了国内领先水平，同时为公司培养了一支高精尖的技术人才队伍。

加强基础管理、提高产品质量，把质量视为企业的生命

乐海公司非常注重：产品质量和服务质量。

在产品质量管理上，乐海公司的员工都树立了“质量就是生命”的理念，在生产过程中严格进行全面质量管理。通过推行ISO9001质量管理体系，从而规范管理、精益生产；推行5S管理、质量保障体系等建立完整体系的质量管理制度，为生产高质量的产品提供了可靠保障。产品从原材料进厂到产品出厂，每一道工序上都要经受严格的检验，上一道工序必须通过下一道工序的检验才能继续生产，不合格则立即返回原工序。通过道道把关、层层检验，一件产品在生产过程中便经受了十几项甚至几十项的严格检验，使质量问题逐步消化在生产过程中，从而使产品质量得到了极大提升。

1995年至今，经国家轻工业乐器质量监督检测中心抽检的“乐海牌”专业二胡、402扬琴、21弦古筝、专业琵琶等民族乐器均评定为质量合格产品。

除了在生产过程中对产品进行近乎挑剔的检验，乐海公司还特别注重建设一支优秀的质检队伍，并专门成立质检部。他们全部由经验丰富、工作认真负责、细心严谨的员工组成，分布在每个车间、每道工序上，从原材料购进、备料到油漆、组装，每一个环节都进行严格全面的检验，一丝不苟。

在提升服务质量上，公司致力于为客户提供最优越的服务，始终以“超越客户的需求”为最高的追求，乐海公司在北京设立办事处，在全国各大中等城市均设立特约经销商，产品销售覆盖全中国，并以此建立了覆盖全国的售后服务网络。同时在管理上把搞好服务质量作为产品质量的延伸和补充。售前，全方位地为顾客介绍产品的特点，及时提供样品、资料信息；售中，本公司及时与顾客保持联系，使公司能在第一时间了解市场行情变化及同行业竞争者的动态信息，主动调整策略应对市场。售后，主动向顾客了解产品的质量情况，了解消费者对本公司产品的满意度和忠诚度，对顾客来电及时回复，对消费者来信、来访的意见和建议及时记录，并会同对口部门整理分析，分别进行了落实、整改，促使产品质量不断提高。

根据民族乐器的特殊性，公司还聘请中国民乐界一些著名演奏家为公司顾问，每年邀请他们来公司，对产品进行鉴定、评审，为公司提出产品工艺改革意见，提高产品质量和制作水平。

扩大市场，形成国内外销售网络，搞好品牌建设

在品牌运作中，公司从民族乐器产品的实际特性出发，赋予产品特殊的品牌个性，把乐海人精勤诚信的精神品质溶于品牌之中。

乐海公司依靠覆盖全中国的销售网络，产品销往东北三省、北京、天津、西安、重庆、河北、河南、湖北、湖南、四川、内蒙、广东、广西等全国各地，同时在北京设立办事处，负责全国销售网络的建设、品牌推广、产品销售、售后服务等工作。

随着我国对外文化交流的增加，国内民族乐团频频出现在世界音乐舞台上，中国民族乐器被越来越多的外国音乐爱好者喜爱。河北乐海乐器有限责任公司为弘扬中国的民族文化努力贡献自己的力量，积极开拓国际市场，产品销往美国、英国、加拿大、马来西亚和新加坡、日本等国家和台湾、香港、澳门等地区。

河北乐海乐器有限责任公司的“乐海”牌民族乐器以卓越的产品质量，精益求精的做工，赢得了著名演奏家的赞赏，销售市场不断扩大。乐海公司全体员工正在以饱满的热情，为公司向更宏伟的目标迈进而努力。

Founded in 1985, Lehai musical instrument Co., Ltd. is one of the large-scale private enterprises specializing in the production of various ethnic musical instruments with the largest production scale, the most complete varieties, the strongest technical force and comprehensive strength in the north of China. Its main products include more than 200 kinds of high, medium and low-grade ethnic musical instruments, such as Erhu, Yangqin, guzheng, pipa, zhongruan, etc., and it also processes many kinds of ethnic minority musical instruments Ethnic musical instruments, with an annual output of more than 100000 pieces, sell well in 30 provinces and cities in China, as well as in the United States, Britain, Japan, Malaysia, Singapore, Canada, Hong Kong, Taiwan and other countries and regions. "Lehai" brand trademark was recognized as a famous trademark in Hebei Province in 2007. In 2006 and 2007, it was selected as "a strong company in Chinese musical instrument industry" by China Musical Instrument Association for two consecutive years. In 2004, it was awarded high-quality products of Hebei Province, famous brand products of Hebei Province in 2008, ISO9000 quality system certification in 2002, environmental management system certification and occupational health and safety system certification in 2008. In order to meet the market demand and the development of professional performance, Lehai company focuses on the comprehensive adjustment of the production and technology of national musical instruments. Through cooperation with experts and professors from the Central Conservatory of music, China Conservatory of music, Central University for nationalities, national orchestras and other professional colleges, as well as senior engineers and technicians from Beijing national musical instrument factory, it has jointly developed research and reform GE has perfected various national musical instruments and applied for national patents. In terms of distribution system, the company has successively set up a Lehai musical instrument store in South Xinhua street of Beijing musical instrument street, a special counter of "Lehai" in Beijing Cuiwei building, and an office in Beijing. As the national general after-sales service center, the company is responsible for the construction of national sales network, brand promotion, product sales, after-sales service, etc. Carrying forward the traditional culture of the Chinese nation, making great efforts to build the national musical instruments of the quintessence of China as the treasure of the Chinese nation, deeply loved by the masses. Its unique vocal characteristics deeply penetrate the human soul. In order to meet the needs of the market and the development of professional performance, Lehai company focuses on the comprehensive adjustment of national production and technology. With the strong strength of the enterprise and advanced technology, it forms a strong combination of traditional and modern, art and science, and creates the prosperity of national musical instruments. 1. Fan Ruwu, an old production expert of Beijing national musical instrument factory, Bian Yu, a tuning technician, and Shi Zengquan, a technician, are employed as our perennial consultants; LV Jianhua, a master of Erhu production in Beijing national musical instrument factory, is employed to guide the erhu production process. 2. The company employs Mr. Ren Jianyi, a famous "southern school" erhu producer, to carry out reform and improvement in accordance with the North-South characteristics of erhu, integrate the North-South style of erhu, develop and create a new product with high added value, "jiatianyi" series boutique erhu, which has been praised and praised by many famous erhu performers and erhu fans since it was put into the market Many times for the famous erhu concert to provide professional piano. 3. Over the years, Lehai company has cooperated with famous musical instrument production engineers, famous performers and professors of conservatory of music at home and abroad to research and develop and improve national musical instrument products. (1) Our company has developed a new type of "601" dulcimer and "404" dulcimer jointly with Professor Huang He, doctoral supervisor of the Central Conservatory of music, Zhang Gaoxiang, head of China Radio folk music troupe, fan Ruwu, an old expert in production of Beijing national musical instrument factory, and Bian Yu, a master of tuning. The advantages of the new type of dulcimer compared with the traditional products are: strong intonation stability, complete semitone, larger striking point, and weak code teeth Easy to break, new products are now on the market, by the recognition and praise of experts. (2) The newly developed new butterfly 402 and 404 dulcimer is a new type of dulcimer with the patent number of butterfly 1-20053014, which has been applied by Lehai company for a new design patent authorized by the state after many times of research and discussion with Professor Li Lingling, a dulcimer performer, educator and dulcimer performer of the Central Conservatory of music, Professor Huang He, and China Conservatory of music 6140.1; butterfly 2-200530146139.9. The 402 Butterfly 1 and 402 butterfly 2 dulcimers completely retain the traditional performance method, change the dullness of the traditional dulcimer in the appearance design, make the visual effect more novel and unique, at the same time, make great changes to the sound quality and timbre, and reduce the weight of the body of the dulcimer, which is convenient to carry. Since it was put into the market, it has become a best-selling product in short supply. (3) In view of the phenomenon that Yangqin, Ruan, Yueqin and other musical instruments are easy to crack and have short service life, our company established a professional research group to conduct research and experiment, and finally found a solution, which greatly increased the service life of musical instruments, and applied for a national patent. Patent No.: yangqin-200720103359.7; ruan-200720103361.4; yueqin-200720103360. X. Efforts to create a strong brand of Chinese national musical instruments national musical instruments bear the music and culture of the Chinese nation, Hebei Lehai musical instruments Co., Ltd. to "exquisite technology, beautiful quality, carry forward national traditional culture" as the core, improve the "Lehai" brand cultural heritage, the enterprise has achieved unprecedented development. Over the years, the company has held many national musical instrument competitions named "Lehai Cup" in Changsha, Hunan Province. As the organizer of the musical instrument competitions, our company provides professional competition instruments. In 2005, he successfully co organized the "concert of teachers and students of Huanghe works" by Professor Huang He, a performer and educator of the Central Conservatory of music, and provided a piano for the concert. In 2005, Professor Li Lingling, a performer of China Conservatory of music, successfully co organized "Li Lingling's" butterfly dream flying bamboo "concert between teachers and students" and provided professional musical instruments It is the source of enterprise development to insist on technological innovation and seek for new power innovation of enterprise development. Hebei Lehai musical instrument Co., Ltd. has been actively exploring the improvement of traditional national musical instruments. From the initial self-made equipment and technological innovation to the mechanized production, Hebei Lehai musical instrument Co., Ltd. has worked tirelessly to make "Lehai" musical instruments civilized in the Chinese nation for thousands of years Rich cultural connotations have accumulated in history. The company insists on using new technology, new materials, new technology and new equipment to transform the production technology of traditional national musical instruments, and pursues the scientificity, rationality and simplicity of the technology. For example, the application of computer laser carving technology in musical instruments, the reform of technological process, the reform of musical instrument appearance technology, etc., and a lot of work has been done in the humanized design. Enterprises try to use modern scientific and technological means to analyze the transformation of the environment and the research of technology, and start from the objective analysis of acoustic quality. Turning around in the appreciation and evaluation of national musical instruments, we always stay in the situation of relying on people's comments and heaven's food. Change the status quo that is not in line with the high-speed developed technology society and 20 years behind the Western musical instrument manufacturing industry. Seek a more scientific and reasonable method, and gradually explore a new way of combining science and art in the production practice. In the past 20 years, the company has accumulated a large number of technical talents, and the employees of middle and senior engineers and technicians account for 42.8% of the production personnel. With the development of enterprises, the role of talents as the core competitiveness is becoming more and more important, We will strengthen the development of human resources, implement the "people-oriented" strategy, and introduce excellent music professionals from Xi'an Conservatory of music, Central Conservatory of music, China Conservatory of music, Tianjin Conservatory of music, Shenyang Conservatory of music and other institutions of higher learning to supplement and reserve the fresh blood of the enterprise. We will carry out touring performances to expand the influence of "Lehai" brand. At the same time, the human resource management system that is efficient and capable and helpful for employees to tap their potential and adapt to the company's operation is constructed, which provides human resource guarantee for the realization of the company's performance management objectives. The company is actively committed to "building a learning enterprise", creating good conditions for employees to learn and play their subjective initiative. At the same time, the company has set up a talent pool to actively provide space and platform for employees' development, create an employment atmosphere of "competent people go up, mediocre people go down", strengthen the training and assessment of senior and middle-level workers, adopt the policy of linking technology with post and linking post with income, fully mobilize the enthusiasm and creativity of employees, and lay a solid foundation for ensuring the rapid development of the enterprise Foundation. Over the years, the company has invited domestic senior experts and professors to teach in the company and regularly organize training for its employees. In terms of R & D, design and production technology, the company hired famous domestic producers for technical guidance, which not only made Lehai's national musical instrument products reach the leading level in China, but also cultivated a high-level technical personnel team for the company. Strengthen basic management, improve product quality, regard quality as the life of the enterprise Lehai company attaches great importance to: product quality and service quality. In terms of product quality management, employees of Lehai company have set up the concept of "quality is life", and strictly carry out overall quality management in the production process. Through the implementation of ISO9001 quality management system, to standardize management, lean production; implementation of 5S management, quality assurance system to establish a complete system of quality management system, to provide a reliable guarantee for the production of high-quality products. From the arrival of raw materials to the delivery of products, each process must undergo strict inspection. The previous process must pass the inspection of the next process before production can continue. If the product is unqualified, it will be returned to the original process immediately. A product has been subjected to more than ten or even dozens of strict tests in the production process through inspection and layer by layer inspection, which gradually digests the quality problems in the production process, thus greatly improving the product quality. Since 1995, national musical instruments such as Erhu, 402 Yangqin, 21 string guzheng and professional pipa, which are sampled by the National Light Industry musical instrument quality supervision and testing center, have been evaluated as qualified products. In addition to the nearly picky inspection of products in the production process, Lehai company also pays special attention to the construction of an excellent quality inspection team and the establishment of a special quality inspection department. All of them are composed of experienced, responsible and careful employees, who are distributed in every workshop and every process. They carry out strict and comprehensive inspection in every link, from raw material purchase, material preparation to paint and assembly. In terms of improving service quality, the company is committed to providing customers with the most superior service, and always takes "exceeding customer demand" as the highest pursuit. Lehai company has set up an office in Beijing, and set up special dealers in major and medium-sized cities across the country, with product sales covering all China, thus establishing a nationwide after-sales service network. At the same time, good service quality is regarded as the extension and supplement of product quality in management. Before sales, we will introduce the characteristics of products to customers in an all-round way, and provide samples and information in time; during sales, we will keep in touch with customers in time, so that the company can understand the market changes and the dynamic information of competitors in the same industry in the first time, and actively adjust the strategies to deal with the market. After sales, actively understand the quality of products from customers, the satisfaction and loyalty of customers to the company's products, respond to customers' incoming calls in time, record the opinions and suggestions of customers' letters and visits in time, and sort out and analyze with corresponding departments, and implement them respectively

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