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广东添乐化妆品有限公司前身为汕头市雅百莉化妆品有限公司，产品涵盖了洗发露、沐浴露、面霜、乳液、护肤露、洁面乳、护肤水、面膜、身体乳、护手霜、润唇膏、香水、香氛、牙膏、牙刷、香皂、洗手液、爽身粉等品项。十几年的积澱，这家1995年创立时仅一千多平方的小工厂，已经蜕变成一家集科研、开发、设计、生产、销售、OEM于一体的专业化妆品生产、品牌运营的企业。从2004年起，添乐公司凭借自身生产、销售一体的渠道优势，取得哆啦A梦品牌授权，开发出一系列儿童日用产品，摸索出一套授权品牌市场运作的规律，使产品投放市场后一举成功。

这是个良性循环。当别人正在全力冲刺自有品牌知名度的时候，添乐公司却因为授权品牌已有足够的知名度，而得以释放这方面的精力和财力，投入到产品创新、质量管控和技术研发中，奠定了添乐公司致力于确保生产安全的日用化妆品这个经营理念。坚持在创新与质量上下功夫，让产品更加快速得到市场的认可，添乐产品连续几年在沃尔玛、屈臣氏等卖场的销售排名稳居儿童化妆品类第二名。而授权品牌在市场上运营的成功，吸引了时代华纳、美泰、迪士尼等国际知名企业前来寻求合作，添乐公司陆续拿下迪士尼、芭比、汤姆猫和杰利鼠、XGAME（极限运动）等国际一流的知名品牌授权，丰富了品牌储备，为打造授众群体差异化产品奠定了基础。

从儿童日用化妆品，到少女、男士的美妆、护理产品整个完整的产品线建立，配合不同文化的品牌，推出到市场后，让添乐公司的销售业绩以每年20%至30%的增幅稳步上升。通过多年的打拼，添乐公司业已成为国内品牌授权行业中业绩名列前茅的企业，也是品牌拥有量最多的企业。2008年，添乐公司在濠江区投资约一个亿建成新的生产基地，占地50亩，一期总建筑面积约4万平方，拥有符合国际GMPC标准的生产厂房和规范的实验室和质量检测设备，配备多条先进的生产线，并成立了专业产品开发研制机构。2012年新厂区正式启用，拥有高质量、高产能技术装备和各类高端人才的添乐公司，已为未来更高的挑战做好准备。添乐公司目前销售网络已遍布全国各个主要城市，添乐公司将继续致力于细化服务，提高各个销售终端的触觉，为市场输送更符合消费者需求的产品。

未来五年，添乐公司将拓展全球销售网络，强化电子商务营销能力，通过不断学习，积极探索，努力成为品牌授权业领军企业，打造更加安全、优质的产品。

Guangdong Tonle Cosmetics Co., Ltd., formerly known as Shantou Aberdeen Cosmetics Co., Ltd., covers shampoo, shower gel, cream, lotion, cleansing cream, skin care water, facial mask, body milk, hand cream, lip balm, perfume, fragrance, toothpaste, toothbrush, soap, hand sanitizer, talcum powder and other items. After more than ten years of accumulation, this small factory, which was founded in 1995, has transformed into a professional cosmetics production and brand operation enterprise integrating scientific research, development, design, production, sales and OEM. Since 2004, Tianle company has obtained the authorization of Doraemon brand, developed a series of children's daily products, explored a set of rules of authorized brand market operation, and made the products successful after being put on the market. This is a virtuous circle. When others are trying their best to improve the popularity of their own brands, Tianle company has been able to release its energy and financial resources in this respect because of the sufficient popularity of authorized brands, and invest in product innovation, quality control and technology research and development, laying the business philosophy of daily cosmetics that Tianle company is committed to ensuring production safety. Adhere to the efforts in innovation and quality, and make the products more quickly recognized by the market. Tianle products ranked second in children's cosmetics category in the sales of Wal Mart, Watson and other stores for several consecutive years. The success of authorized brand operation in the market has attracted Time Warner, Mattel, Disney and other international well-known enterprises to seek cooperation. Tianle company has successively won the authorization of Disney, Barbie, Tom cat and Jerry Mouse, xgame (extreme sports) and other world-class well-known brands, enriched the brand reserve, and laid the foundation for creating differentiated products for the audience. From daily cosmetics for children to beauty products for girls and men, and nursing products, a complete product line has been established. With the introduction of different cultural brands, the sales performance of Tianle company has steadily increased by 20% to 30% every year. Through years of hard work, Tianle company has become one of the top performing enterprises in the domestic brand licensing industry, and also the enterprise with the most brand ownership. In 2008, Tianle company invested about 100 million yuan to build a new production base in Haojiang District, covering an area of 50 mu, with a total construction area of about 40000 square meters in the first phase. It has production plants and standardized laboratories and quality testing equipment that meet the international GMPC standards, equipped with a number of advanced production lines, and established a professional product development and research institution. In 2012, the new plant was officially opened. Tianle company, with high-quality, high-capacity technical equipment and all kinds of high-end talents, is ready for higher challenges in the future. At present, the sales network of Tianle company has spread all over the major cities of the country. Tianle company will continue to be committed to refining services, improving the sense of touch of each sales terminal, and delivering products more in line with consumer demand for the market. In the next five years, Tianle company will expand its global sales network, strengthen its e-commerce marketing capabilities, and strive to become a leading enterprise in brand licensing industry through continuous learning and active exploration, so as to create more safe and high-quality products.

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