雅鹿品牌怎么样 申请店铺

雅鹿集团始建于1972年，旗下拥有中外合资苏州雅鹿方奕服饰有限公司、江苏雅鹿实业股份有限公司等五大公司，已建成羽绒服、休闲服、西服、衬衫、毛衫、女式时装等六大专业生产基地，发展成一个集研发、生产、销售和自营进出口贸易于一体的全国服装行业龙头企业，员工7510名，年生产能力达2000万件（套），销售总额40亿元。雅鹿在美国、法国、俄罗斯、欧盟及东南亚等16个国家和地区注册了“雅鹿”商标，并设有分支机构，雅鹿系列品牌的无形资产达80亿元。

八十年代初，雅鹿引导了中国男士茄克的潮流，曾经创造了在上海南京路排队争购雅鹿茄克持续163天的奇迹。1998年后转换经营机制，扩大市场销售，雅鹿羽绒服、蓝冰羽绒服及雅鹿自由自在休闲系列的产品，销售突飞猛进，产销量从44万件到突破1500万件大关，跃居行业的前茅，连年被评为全国服装行业利税“双百强”企业，江苏省纺织行业创利税前“五十强”企业。2006年据中国服装协会排名名列利润总额第18名，销售收入第20名。雅鹿羽绒服被评为中国名牌产品、国家免检产品，“雅鹿”商标被评为中国驰名商标；“蓝冰”商标被评为江苏省著名商标；“雅鹿”男式休闲系列、蓝冰、雅鹿?自由自在、纯彩地带、乡村树等羽绒服被评为江苏省名牌产品荣誉称号。2006年8月，国内首个绿色服装产业基地“雅鹿集团绿色产业基地”在雅鹿诞生，这是“联合国工业发展组织中国投资与技术促进处——联合国绿色产业专家委员会”在华指定的唯一一家“服装类绿色产业基地”。

几年来，公司始终秉承“以创新取胜，塑世界品牌”的经营理念，充分利用自己的区域优势、人才优势、品牌优势、市场优势、资源优势和服务优势，不断提高雅鹿形象，力争实现中国雅鹿到世界雅鹿的成功转型。继1998年企业率先在同行中通过了ISO9001国际质量管理体系认证，2001年又通过ISO14001环保体系认证；2004年3月通过ISO14024中国环境标志认证。在经济全球化、市场国际化的今天，雅鹿从容面对挑战，准确掌控商机，凝心聚力，加速发展，展开了雅鹿史上新一轮的创业。系统整合公司品牌群资源，笼合十六大系列品牌，即：雅鹿、蓝冰、自由自在、纯彩地带、米立其、乡村树、金绒飞、银绒飞、金太利、施奇、羽浩、双韵、冰枫、自由公爵、冰绒飞、现代等。优化营销体系，实施市场一体化销售网络，我们将继续高举创新大旗，发挥行业领军企业的作用，带领民族服装工业积极参与国际竞争，使雅鹿成为中国服装业的“超级航母”，成为全球最大的绿色服装产业基地之一，争取更大辉煌！

Founded in 1972, Yalu group has five major companies, including Sino foreign joint venture Suzhou Yalu Fangyi Clothing Co., Ltd. and Jiangsu Yalu Industry Co., Ltd. It has built six professional production bases, including down clothing, leisure clothing, suit, shirt, sweater, women's fashion, and developed into a national clothing industry dragon integrating research and development, production, sales and self import and export trade Head enterprise, 7510 employees, annual production capacity of 20 million pieces (sets), total sales of 4 billion yuan. Yalu has registered "Yalu" trademark in 16 countries and regions such as the United States, France, Russia, the European Union and Southeast Asia, and has branches. The intangible assets of Yalu series brands reach 8 billion yuan. In the early 1980s, Yalu guided the trend of Chinese men's jackets, once creating a miracle of 163 days in line to buy Yalu jackets on Nanjing Road, Shanghai. After 1998, the company changed its business mechanism and expanded its market sales. The sales of Yalu down jacket, blue ice down jacket and Yalu free leisure series products made a rapid progress, with the production and sales volume from 440000 pieces to 15 million pieces, ranking the top of the industry. In recent years, it has been rated as one of the "top 100" enterprises of national clothing industry profit and tax, and one of the "top 50" enterprises of Jiangsu textile industry before profit and tax. In 2006, it ranked 18th in total profit and 20th in sales revenue according to China Garment Association. Yalu down jacket is rated as China's famous brand product and national inspection free product, "Yalu" trademark is rated as China's famous trademark, "blue ice" trademark is rated as Jiangsu Province's famous trademark; "Yalu" men's leisure series, blue ice, Yalu free, pure color zone, rural tree and other down jackets are rated as Jiangsu Province's famous brand product honorary title. In August 2006, the first green clothing industry base in China, "Yalu group green industry base" was born in Yalu, which is the only "clothing green industry base" designated by "China investment and Technology Promotion Office of the United Nations Industrial Development Organization - United Nations green industry expert committee" in China. In recent years, the company has always adhered to the business philosophy of "win by innovation, build a world brand", made full use of its own regional advantages, talent advantages, brand advantages, market advantages, resource advantages and service advantages, constantly improved the image of Yalu, and strive to achieve the successful transformation from China's Yalu to the world's Yalu. In 1998, the company took the lead in passing the ISO9001 international quality management system certification in the industry, passed the ISO14001 environmental protection system certification in 2001, and passed the ISO14024 China environmental mark certification in March 2004. In the era of economic globalization and market internationalization, Yalu has calmly faced challenges, accurately controlled business opportunities, concentrated its efforts, accelerated its development, and launched a new round of entrepreneurship in the history of Yalu. Systematically integrate the company's brand group resources, and integrate the sixteen series of brands, namely: Yalu, blue ice, free, pure color zone, milichi, rural tree, golden pile fly, silver pile fly, jintalli, Shiqi, Yuhao, shuangyun, Bingfeng, free Duke, bingpile fly, modern, etc. To optimize the marketing system and implement the integrated marketing network, we will continue to hold high the banner of innovation, give full play to the role of industry leaders, lead the national clothing industry to actively participate in international competition, make Yalu become the "super carrier" of China's clothing industry, become one of the largest green clothing industry bases in the world, and strive for greater glory!

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