Goldlion金利来品牌怎么样 申请店铺

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金利来，男人的世界。发端于香港，从领带起步兢兢业业，不懈追求三十余年，金利来打造了一个中国品味男人的品牌。作为中国35-45岁社会中坚男士的首选品牌，金利来自创立伊始，就以“经典与创新”为核心概念，立志成为“男人世界”里独树一帜的品牌。

金利来领带、西服、衬衫——中国最早最权威男士商务式第一巨头国际品牌。

金利来（中国）有限公司创立于1990年，公司旗下拥有：金利来正装暨商务休闲和金利来时尚休闲两大品牌。

金利来系列产品（及经营权使用商品）包括男士商务正装、休闲服饰、内衣、毛衣、皮具、皮鞋、皮包及珠宝等。

发展历史

1968年：集团主席曾宪梓博士以家庭式工作坊方式，创立生产领带的金利来业务。

1971年：金利来商标在香港注册。同年，金利来（远东）有限公司成立，借产品独特设计与优良品质，及透过强大广告宣传，金利来产品迅即大受顾客欢迎。

1973年：开始在本地百货公司自设销售专柜。

1974年：金利来产品逐步由领带扩展至优质时尚的皮具及男士饰物。

1981年：金利来新加坡有限公司注册成立，统筹金利来产品于新加坡的销售业务。

1984年：金利来产品开始进军中国市场。

1987年：金利来的产品系列增添恤衫。

1990年：金利来(中国)有限公司注册成立，统筹集团国内服装服饰业务。

1992年：集团正式在香港联合交易所上市（股份代号：533）。

1993年：集团购入沙田金利来集团中心，香港总部随即迁往该物业办公。

2007年：全港首间GoldlionAccessories于尖东开业，为品牌注入“清新?时尚”形象。

2009年，新中国成立60周年之际，金利来推出60周年特别纪念的限量版领带-“中国红”。

2010年，金利来西装衬衫已经连续10年荣列全国市场同类产品十大畅销品牌。金利来领带也已经连续15年荣列全国市场同类产品最畅销品牌。在市场细分、分众销售的概念引导下，金利来金标店应运而生。

Jinlilai, the world of men. Originated in Hong Kong, Jinlilai has built a brand with Chinese taste of men by starting from tie and pursuing for more than 30 years. As the first choice brand for the backbone men in China's 35-45-year-old society, Jinli has taken "classic and innovation" as the core concept since its establishment, and is determined to become a unique brand in the "men's world". Jinlilai tie, suit and shirt -- the earliest and most authoritative international brand of men's business style first giant in China. Founded in 1990, Jinlilai (China) Co., Ltd. has two major brands: Jinlilai formal dress & business leisure and Jinlilai fashion leisure. Jinlilai series products (and right to use commodities) include men's business dress, leisure clothing, underwear, sweaters, leather goods, leather shoes, leather bags and jewelry, etc. Development history: in 1968, Dr. Zeng Xianzi, chairman of the group, established the Jinlilai business of necktie production in the form of family workshop. 1971: the trademark of Jinlilai is registered in Hong Kong. In the same year, Jinlilai (Far East) Co., Ltd. was established. With its unique design and excellent quality, and through strong advertising, Jinlilai's products were immediately popular with customers. 1973: started to set up its own sales counter in the local department store. 1974: Jinlilai products gradually expand from ties to high-quality and fashionable leather goods and men's accessories. 1981: Jinlilai Singapore Co., Ltd. was incorporated to coordinate the sales of Jinlilai products in Singapore. 1984: Jinlilai products began to enter the Chinese market. 1987: T-shirt added to Jinlilai's product line. 1990: Jinlilai (China) Co., Ltd. was registered and established to coordinate the domestic clothing business of the group. 1992: the group was officially listed on the stock exchange of Hong Kong (Stock Code: 533). 1993: the group purchased the Shatin Jinlilai group center, and the Hong Kong headquarters immediately moved to the property office. 2007: the first Goldlion accessories in Hong Kong opened in Jiandong, injecting a "fresh and fashionable" image into the brand. In 2009, on the occasion of the 60th anniversary of the founding of the people's Republic of China, Jinlilai launched the limited edition tie - "China Red", a special commemoration of the 60th anniversary. In 2010, Jinlilai suit shirt has been listed in the top ten best-selling brands of similar products in the national market for 10 consecutive years. Jinlilai tie has been listed as the best-selling brand of similar products in the national market for 15 consecutive years. Guided by the concept of market segmentation and focus sales, Jinlilai gold standard store came into being.

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