Hitomi希多蜜品牌怎么样 申请店铺

2011年，林筱婧女士本着“美是精心妆点后的自然”的理念，引进韩国进口品牌HITOMI美瞳，同时创立了上海希多蜜实业有限公司。这个有着国外求学背景的上海女性，以上海姑娘特有的精致、细腻，结合多年国外经历塑造的时尚嗅觉，全程参与了HITOMI公司的创立和每一款产品从设计、包装到上市的过程。

HITOMI取自日语”瞳“的罗马音。作为较早引进国外的角膜接触型眼部美妆产品，HITOMI美瞳很快以“美、高安全和适合亚洲人佩戴”等特点在HITOMI官网热销。2013，希多蜜趁热打铁，积极布局线下门店， 2014年短短一年内，已把门店开遍全国。借此热势，希多蜜在继续拓展线下门店的同时，顺时推出微商城，站稳线上线下渠道。2017年，希多蜜在已超过300家门店，年销售额超过3亿的销量的基础上，继续拓展天猫旗舰店，力图占到美瞳市场第一的份额。

回顾成长经历：和每一个爱美的姑娘一样，上大学时候的林筱婧，和别的女生的生活没什么不同，读书、约会、跳舞、看电影，以及让自己变美成为生活主旋律，只是她做什么更喜欢做到极致。这个6岁就会穿妈妈的高跟鞋，15岁就会画眼影，明明双眼皮非要粘美目贴、假睫毛的姑娘。在大学期间，几乎解锁了所有的功课门门优良和让自己变美的姿势，更是全校那届大学生中较早佩戴美瞳的姑娘。

她很快发现，市场上的美瞳，欧美品牌的花色单一，又不适合中国人的眼眶比例，而当时国内的隐形眼镜市场可说是鱼龙混杂，大部分的产品来源全部来自批发市场和格子铺、产品质量差、价格混乱、以次充好。

她以一个美瞳消费体验者的身份，很快发现了行业弊病，很多美瞳品牌的设计、生产、销售都是以男性主导，且美瞳只是附带运营，不是其主营的业务，以致当时的美瞳行业竞争失序。于是在毕业后的短暂工作经历之后，在获得家族支持下选择了创业，“做我自己喜欢并擅长的领域，只做这个，做好的美瞳”，她对自己说。

作为较早试水美瞳进口品牌线下店模式的企业，“HITOMI的美瞳，佩戴之后，除了美，还要舒服没有排异感、要质量安全符合科学标准，更要和五官比例协调”，是林筱婧设计产品永远不变的初衷，还记得产品引进时，她带着HITOMI的产品经理和设计师与对方公司团队沟通，对方产品经理说：“自毕业到无数次主持产品项目的研发，从来没有人提这么多要求”。

在国外，其实美瞳有多道严格的标准和产品容错率， 检测后质量不过关的都直接当成问题片处理。但是在当时，因为中国客商订货漫天压价的惯例，技术优良的韩国三大厂家几乎都不愿意接国内的订单， 即使供货也是质量差的非检片。

那时候“匠人精神”还不是热词，但骨子里上海人的精细和认真却在她身上展露无遗，她向对方表示“可以提高价格，但一定要做亚洲人特色和适合中国消费者体验感的美瞳，质量差的，尤其没得谈。“”时至今日，林筱婧依然能清晰地回忆出：“样品出来后，她飞到韩国，就站在检验室内，一片片盯着检验，一遍遍每道都不放松，有半点不好，立马要求销毁”。

这么多年，HITOMI一直坚持这样的精神，如同幼童足以成年，树木能够参天，公司已经赢得了不断创新，精于研发，品质优良美誉。如今， HITOMI的美瞳、护理盒以及护理液产品都成为了安全与艺术结合，就连伴侣盒和包装袋，也成为网红和明星们的摆拍范例。

In 2011, Ms. Lin Xiaojing introduced the South Korean import brand Hitomi Meitong and founded Shanghai Hitomi Industrial Co., Ltd. in line with the idea that "beauty is the nature after careful decoration". This Shanghai woman, who has a background of studying abroad, has participated in the whole process of the establishment of Hitomi company and the process of each product from design, packaging to listing with the unique delicacy and delicacy of Shanghai girl, combined with the fashion sense shaped by years of foreign experience. Hitomi comes from the Roman sound of "Tong" in Japanese. As an early introduction of foreign corneal contact eye beauty products, Hitomi beauty pupil soon became popular on Hitomi official website with the characteristics of "beauty, high safety and suitable for Asian wear". In 2013, xidomi took advantage of the hot iron and actively arranged offline stores. In 2014, in just one year, it has opened stores all over the country. Taking advantage of this trend, while continuing to expand offline stores, xidomi launched a micro mall in time to stabilize online and offline channels. In 2017, based on the sales volume of more than 300 stores and an annual sales volume of more than 300 million, hidomi continued to expand tmall flagship stores, trying to occupy the first share of the Meitong market. Looking back on her growth experience: like every girl who loves beauty, Lin Xiaojing's life in college is no different from that of other girls. She studies, dates, dances, watches movies, and makes herself beautiful as the theme of life, but she prefers to do her best. This 6 year old will wear high heel shoes for her mother. At the age of 15, she will draw eye shadow. During the University, almost all the subjects were unlocked and the posture of making oneself beautiful was also the girl who wore beautiful pupil earlier among the college students. She soon found that the beauty pupil in the market, the single design and color of European and American brands, were not suitable for the eye socket proportion of Chinese people. At that time, the domestic contact lens market was a mixture of fish and dragons. Most of the products came from wholesale market and lattice shop, poor product quality, price confusion and inferior quality. As a Meitong consumer experience, she quickly found out the industry's disadvantages. Many Meitong brands were designed, produced and sold by men, and Meitong was only an incidental operation, not its main business, so that the competition in Meitong industry at that time was out of order. So after my short work experience after graduation, I chose to start a business with the support of my family, "do what I like and am good at, only do this, and do a good job in beauty pupil", she told herself. As an early enterprise testing the off-line store mode of the imported brand of Meitong, "after wearing the Meitong of Hitomi, in addition to beauty, it should be comfortable without any sense of exclusion, quality and safety should conform to the scientific standards, and more importantly, it should be coordinated with the proportion of five senses". This is Lin Xiaojing's original intention to design products that will never change. When she introduced the products, she took the product manager and designer of Hitomi with the team of the other company Communication, the product manager of the other side said: "from graduation to countless times to preside over the research and development of product projects, no one has ever put forward so many requirements.". In foreign countries, in fact, Meitong has many strict standards and product fault tolerance rate, and those with poor quality after detection are directly treated as problem pieces. However, at that time, due to the practice of Chinese customers' orders being all over the world, the three major Korean manufacturers with excellent technology were almost unwilling to accept domestic orders, even if the supply was poor quality non inspection films. At that time, "craftsman spirit" was not a hot word, but the delicacy and seriousness of Shanghainese showed in her. She said to the other side, "we can raise the price, but we must make Asian characteristics and beautiful eyes suitable for Chinese consumers' experience. The quality is poor, especially not to talk about. "To this day, Lin Xiaojing still can clearly recall:" after the samples came out, she flew to Korea, stood in the inspection room, stared at the inspection piece by piece, and did not relax every time, which was not good at all, so she immediately asked for destruction. ". Over the years, Hitomi has always adhered to such a spirit, as young children are enough to grow up, trees can soar, the company has won the reputation of continuous innovation, research and development, and excellent quality. Today, Hitomi's beauty pupil, care box and care liquid products have become a combination of safety and art. Even the companion box and packing bag have become examples for Netease and stars.

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