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日子在个人护理行业中的票数：514 更新时间：2025-11-26

日子是哪个国家的品牌？「日子」是云南白药清逸堂实业有限公司旗下著名品牌。该品牌发源于云南省大理白族自治州，由创始人张 * 荣在1994年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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云南白药清逸堂实业有限公司（以下简称“清逸堂”）创办于1994年5月，是一家拥有设计研发、生产制造、市场营销等综合能力，专注于一次性使用卫生用品生产销售的现代股份制企业。

清逸堂现有资产近3亿元，2015年销售收入4.66亿元，员工600余人，历年来解决残疾人就业百余人次，为促进就业和拉动地方经济增长作出了积极贡献。

云南白药清逸堂实业有限公司拥有参照制药GMP标准建立的高于行业平均水平的净化车间、8条卫生巾高速生产流水线，具备优异的企业生产环境和专业的工艺水平。为降低物流成本，保障市场供销，现已在成都（上海）康那香、苏州金王设有OEM生产基地。

20余年来，清逸堂坚持科技创新，一步步实现转型跨越发展，早期生产经营的“舒乐”、“花之梦”品牌妇女卫生巾得到消费者的青睐，取得了良好的效益和市场口碑。2001年公司研发团队立足于云南省丰富的植物资源优势，成功研制出富含苦参精华的“日·子”系列卫生巾产品，走出差异化发展之路。

云南白药清逸堂实业有限公司不断提高精细化管理水平，坚持走品牌强企道路，牢固树立“技术上创新突破，工艺上精益求精”的生产经营理念。在全体员工的努力下，清逸堂先后通过了ISO9001和ISO14001国际质量、环境管理体系认证。

2012年，清逸堂与云南白药集团达成战略合作，后福建新华都董事长陈发树先生又以个人名义入资，为公司持续发展注入了强大的支撑力量。公司借助云南白药的品牌影响力和技术支持，不断加快产品更新速度，提升品质和形象，进一步增强了市场竞争力。

短短几年时间，清逸堂已然成长为云南省行业内生产规模大、经营效益佳、发展潜力强的企业。目前，“日·子”系列卫生巾产品线下已覆盖云南省地州市场，以产品独特的护理功效抢占了省内40%的市场份额，还拓展至渝、贵、川、鄂、湘及华东地区等外埠市场。线上借助互联网销售平台覆盖全国市场，初步构筑了完善的营销网络体系，并将借助“一带一路”的历史机遇渗入南亚、东南亚周边市场。

2016年是清逸堂推进转型的关键年，对原有氧护、净味产品进行优化升级，加快推进新品开发，拓展电子商务渠道，推广“菲漾”、“馨安适”2款套装产品。

2016年上半年，公司成功与国内多家企业合作。与山东东顺集团子公司签订委托加工协议；与上海同杰良生物材料有限公司合作，将新型聚乳酸材料应用在卫生巾上，提升产品品质；与深圳市怡亚通供应链股份有限公司合作，搭载强企快车，为进一步提高产品知名度和品牌影响力、抢占市场占有份额积蓄能量，争取早日实现“做中国的女性健康护理专家”的愿景目标。

Yunnan Baiyao Qingyitang Industry Co., Ltd. (hereinafter referred to as "Qingyitang") was founded in May 1994. It is a modern joint-stock enterprise with comprehensive capabilities of design, research and development, production and manufacturing, marketing, etc., focusing on the production and sales of disposable sanitary products. Qingyitong has assets of nearly 300 million yuan, sales revenue of 466 million yuan and more than 600 employees in 2015. Over the years, qingyitong has solved more than 100 employment opportunities for disabled people, making positive contributions to promoting employment and promoting local economic growth. Yunnan Baiyao Qingyitang Industry Co., Ltd. has a purification workshop which is higher than the average level of the industry and 8 high-speed production lines of sanitary napkins established according to the GMP standard of pharmaceutical industry. It has excellent production environment and professional technology level of the enterprise. In order to reduce logistics cost and ensure market supply and marketing, we have established OEM production bases in kangnaxiang, Chengdu (Shanghai) and Jinwang, Suzhou. Over the past 20 years, Qingyitang has adhered to scientific and technological innovation and gradually realized transformation and leapfrog development. The early production and operation of "Shule" and "flower dream" brand women's sanitary napkins have been favored by consumers and achieved good benefits and market reputation. In 2001, the company's R & D team, based on the advantages of Yunnan's rich plant resources, successfully developed a series of "day Zi" sanitary napkin products rich in Sophora flavescens essence, and stepped out of the road of differentiated development. Yunnan Baiyao Qingyitang Industry Co., Ltd. continuously improves the level of fine management, adheres to the road of brand strengthening, and firmly establishes the production and management concept of "technological innovation and breakthrough, and technological excellence". With the efforts of all staff, Qingyitang has passed ISO9001 and ISO14001 international quality and environmental management system certification. In 2012, Qingyitang reached strategic cooperation with Yunnan Baiyao group, and then Mr. Chen Fuzhu, chairman of Fujian Xinhua capital, invested in the company in his own name, which injected a strong support force into the company's sustainable development. With the help of Yunnan Baiyao's brand influence and technical support, the company has continuously accelerated the product renewal speed, improved the quality and image, and further enhanced the market competitiveness. In just a few years, Qingyitang has grown into an enterprise with large production scale, good operating efficiency and strong development potential in the industry of Yunnan Province. At present, "RI · Zi" series sanitary napkin products have already covered the local market of Yunnan Province. With the unique nursing effect of the products, they have occupied 40% of the market share in the province and expanded to Chongqing, Guizhou, Sichuan, Hubei, Hunan and other foreign markets in East China. With the help of one belt, one road has been built on the Internet, and the Internet has been built on the Internet. 2016 is the key year for Qingyitang to promote the transformation. We will optimize and upgrade the original oxygen protection and odor purification products, accelerate the development of new products, expand e-commerce channels, and promote two sets of "Feiyang" and "xinanshi". In the first half of 2016, the company successfully cooperated with many domestic enterprises. The company signed a commissioned processing agreement with the subsidiary of Shandong Dongshun group; cooperated with Shanghai tongjieliang biomaterials Co., Ltd. to apply the new polylactic acid materials to sanitary napkins and improve the product quality; cooperated with Shenzhen yiyatong supply chain Co., Ltd. to carry a strong enterprise express to further improve the product popularity and brand influence and seize the market share to accumulate energy, Strive for the early realization of the vision of "being a Chinese female health care expert".

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