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Shanxi noveland group is an integration of automobile trade, automobile maintenance, automobile transportation, second-hand car trade, second-hand car appraisal and evaluation center, e-commerce, finance, insurance, vocational education, automobile culture communication, automobile after service franchise chain, lubricating oil, car washing machine, automobile protection equipment, research and development and manufacturing of automobile supplies, import and export business, and automobile industry real estate Large scale private enterprise groups with regional, cross industry and international development. It has three industrial clusters of noveland automobile dealer group, kalex automobile after service group and kalex automobile technology supplies industry group, and two education and training bases of noveland vocational and technical school and noveland full-time science and technology school. At present, noveland automobile dealer group has more than 20 domestic and foreign automobile brands of passenger vehicles and commercial vehicles. With the main line of vigorously promoting automobile culture, it has built more than 40 automobile 4S stores in Yuncheng district, covering 11 prefecture level cities in Shanxi Province. Commercial vehicles are based in Shanxi Province, facing the whole country, and the sales and service network has spread to major cities in China. It is a large-scale automobile exhibition in South Shanxi Province Show platform has become one of the automobile dealer groups with large scale and more brands in Shanxi Province, and each brand marketing and service ranks first in the same industry in China. Kalex automobile after service group is a strategic alliance of automobile after service with Beijing as the national franchise strategic platform and kalex automobile after service as the national franchise business. With the theme of "people and car sharing, happy life", it gathers automobile service elements such as automobile science and technology life, automobile culture life, automobile supplies life, automobile life experience, Karting Club, etc We have developed diversified e-commerce service platforms, such as 020, B2B, B2C and C2C, by using the Internet platform and taking the franchise chain as the development mode, to build the brand of China's automobile post service market - Carlos. Carlos automotive technology products industry group is a new trend of "gold industry" for automotive post service, which is jointly built with Beijing Carlos Automotive Service Co., Ltd., and has established product R & D bases in Guangzhou, Tianjin, Zhengzhou and other places, as well as R & D branches in Europe and America. There are more than 50 series of self-developed products in the park, such as automatic car washing machine, lubricating oil, lifting machine, girder calibrator, automobile decoration and maintenance supplies, science and technology supplies, life and service supplies. The products have the advantages of small products, large market, high added value and high return rate. At present, the park's fully automatic car washing workshop has a large scale in China. The first phase of the new hunton lubricating oil workshop, which has been built in cooperation with German hunton International Group, has been completed with a capacity of 100000 tons. The second phase of the project will cooperate to develop a large-scale automatic sub assembly line workshop, which will achieve the annual capacity target of 500000 tons. The construction of the park will provide a strong equipment support system and a platform for the supply of automobile after service products for the national franchise chain strategy of Carlos automobile after service, and will become a relatively growing and influential automobile after service Industrial Park in Shanxi and even North China. Noveland vocational and technical school is a vocational training center with vocational education and vocational and technical training as the core; noveland full-time science and technology school is a secondary vocational school established to cultivate innovative talents and high skilled talents. The school is located in noveland automobile culture square, with beautiful environment, convenient transportation, complete multimedia teaching facilities and practical training facilities, abundant teachers and employment platform. In order to adapt to the new normal of automobile consumption, automobile service and automobile culture demand, the group implemented the strategy of innovation and development. Based on the successful development of the "love big brand" online shopping mall, with the "Internet plus" as the leading factor, it actively explored and successfully built and developed new mobile Internet e-commerce marketing such as micro website, micro media, micro service, micro application, etc. Internet plus shopping mall and Internet plus shopping mall, such as the third party Jingdong mall, and the new service model, form the "Internet + marketing matrix" and "Internet + service matrix", and build a new mode of "Internet plus" group operation, diversified development and operation. After joint evaluation by third-party network organizations such as e-car.com, it was elected as "China excellent network marketing group".

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