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虾皇坐落于享有“中国小龙虾”美誉的中国潜江，品牌始于2009年的“潜江虾皇美食城”，凭借独门秘方和加工工艺烹制而成的“潜江油焖大虾”而名闻荆楚。 自潜江市举办“首届小龙虾节”以来，虾皇借助这一盛事在短短几年时间里经历了爆发式增长。自2013年成立“虾皇餐饮服务有限公司”后，不仅在全省开设15家直营店，在全国20多个省市拥有加盟店百余家，员工总数达3000人，年营业额突破亿元，迅速成长为潜江餐饮服务的龙头企业。 2015年底，潜江虾皇实业有限公司应运而生，潜江虾皇拟总投资5亿元，开始大手笔布局小龙虾全产业链：以小龙虾为引擎、以小龙虾平台化为模式、以小龙虾资本化为契机、以小龙虾全球化为目标，实现产值50亿，税收3亿，直接或间接创造就业岗位20000个，惠及关联企业和农户1000家。 “十三五”期间，虾皇实业将举全集团之力，通过“百城千店”计划、“千农万田”工程、“小龙虾+”行动等项目实施，力争成为我省“三产融合”的样板企业，努力打造中国小龙虾产业的品牌，终实现中国小龙虾“湖北出品，潜江制造”。

Shrimp king is located in Qianjiang, China, which enjoys the reputation of "Chinese crayfish". The brand began in "Qianjiang shrimp King Food City" in 2009. It is famous for its "braised prawns in Qianjiang" cooked by its own secret recipe and processing technology. Since Qianjiang City held the "first crawfish Festival", with the help of this event, the shrimp emperor has experienced explosive growth in a few years. Since the establishment of "shrimp King Catering Service Co., Ltd." in 2013, it has not only opened 15 Direct stores in the province, but also more than 100 franchise stores in more than 20 provinces and cities across the country, with a total number of 3000 employees and an annual turnover of more than 100 million yuan. It has grown rapidly into a leading enterprise in catering services in Qianjiang. At the end of 2015, Qianjiang shrimp King Industrial Co., Ltd. came into being. Qianjiang shrimp King plans to invest 500 million yuan in the whole industry chain of crayfish. It will take crayfish as the engine, platform as the model, capitalization as the opportunity, globalization as the goal, realize the output value of 5 billion yuan, tax revenue of 300 million yuan, create 20000 jobs directly or indirectly, benefiting the connection 1000 enterprises and farmers. During the 13th Five Year Plan period, shrimp King industry will make full use of the group's efforts to become a model enterprise of "integration of three industries" in our province through the implementation of "one hundred cities and one thousand stores" plan, "one thousand agriculture and one thousand fields" project, "crawfish +" action and other projects, strive to build a brand of Chinese crawfish industry, and finally realize "Hubei products, Qianjiang manufacturing" of Chinese crawfish.

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