BurgerKing汉堡王品牌怎么样 申请店铺

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汉堡王中国除了传承了这个品牌风靡全球的成功之道之外，更升级了顾客在餐厅的用餐体验并推出了适合中国消费者口味的美味产品，使之同时具有“快餐厅”和“休闲餐厅”的特色和优势，即快餐厅的速度，便捷和面向大众的价位，以及休闲餐厅的时尚舒适的环境和优质美味的食物。

汉堡王中国自2012年获得新的注资之后，大大加快了中国市场的开店速度和城市布局，并同时秉承“美味才是王道”和“顾客为王”的经营理念，致力于每天为更多的中国顾客提供更美味的食物、更好的服务和更休闲舒适的用餐体验。

品牌故事

故事发生在1954年，两位美食家JamesW.McLamore和DavidEdgerton最初的想法其实很简单，就是将更多美味，更高品质，价格合理的汉堡带给每一位顾客。带着对美食的追求和热情，他们想要将火焰烧烤的精华灌注于每一个汉堡中。超过370度高温火烤，快速锁住肉质的汁水，散发一种独特的香味，与鲜蔬面包搭配，这种方法在当时的美国快餐食品中并不多见。同年他们的新概念汉堡餐厅创立，秉承美味才是王道的理念汉堡王品牌由此诞生。

在汉堡成功销售了一段时间后，我们的招牌汉堡“皇堡”在1957年横空出世。在融入了带着火烤香气的牛肉饼和美味可口的原料后，“皇堡”以它多样的口味和它大到需要两只手才能拿下的尺寸，在当时的市场受到热力追棒，掀起了汉堡界的一阵浪潮。

拥有60多年历史的汉堡王，是全球大型连锁餐饮企业。汉堡王最经典产品——皇堡，带着火烤的烙印，汁满料足，拥有221,184种“我选我味”，每年销售2亿个，已是受全世界欢迎的汉堡。

Burger King China not only inherits the successful way that this brand is popular all over the world, but also upgrades the dining experience of customers in the restaurant and introduces delicious products suitable for Chinese consumers' taste, so that it has the characteristics and advantages of "fast restaurant" and "leisure restaurant", that is, the speed, convenience and price for the public, as well as the fashionable and comfortable ring of leisure restaurant Environment and quality delicious food. After receiving new capital injection in 2012, Burger King China has greatly accelerated the opening speed and urban layout of the Chinese market, and at the same time, adhering to the business philosophy of "delicious is the king" and "customer is the king", it is committed to providing more Chinese customers with more delicious food, better service and more leisure and comfortable dining experience every day. The brand story took place in 1954. James W. mclamore and David Edgerton, two gourmets, initially thought that they would bring more delicious, higher quality and reasonable price hamburgers to every customer. With the pursuit and enthusiasm for delicacy, they want to pour the essence of the BBQ into each hamburger. Over 370 ℃ high-temperature baking, quickly lock in the meat juice, send out a unique fragrance, with fresh vegetable bread, this method was not common in American fast food at that time. In the same year, their new concept hamburger restaurant was founded, adhering to the idea that delicious food is the king of hamburger brand was born. After a period of successful hamburger sales, our signature hamburger "Huangbao" was born in 1957. After integrating the beef cake with the aroma of roasting on fire and the delicious raw materials, "Huangpu" was hot in the market at that time and set off a wave of hamburger industry with its diverse tastes and the size that it needed two hands to take down. Burger King, with a history of more than 60 years, is a large chain catering enterprise in the world. Burger King's most classic product - Huangpu, with the burning brand, full of juice, has 221184 kinds of "I choose my taste", and sells 200 million burgers every year, which has become a popular burger in the world.

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