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浙江虹越花卉有限公司于2000年8月29日注册成立，是一家集花卉种苗、草坪草种、球根花卉、园林苗木、花园植物、绿植盆栽、园艺资材产品引进、研发、生产推广为一体的，渠道销售和终端大卖场相结合的综合性园艺企业。

经过10余年的经营发展，目前虹越旗下拥有8家全资子公司，3家合资子公司及广州、南京、昆明、日本等多个办事处。同时还培养了一支既热爱园艺事业，又充满活力的高素质员工队伍，其中专科以上学历员工占总人数的80%以上，硕士及以上学历占10%，且比例还逐年增长，从而使虹越具备了较强的消化吸收能力和自主创新能力。

公司先后获得“浙江省高新技术企业”、“浙江省农业龙头企业”、“浙江省林业龙头企业”等荣誉称号。2011年度再创辉煌，斩获“全国十佳花木种植企业”第一名、“国际年度种植者”评选第四名；在品牌建设方面也成绩卓越，其中“虹越”商标被认定为“浙江省著名商标”，“虹越?园艺家”连锁品牌被评为浙江省“2011年最具成长力特许品牌”。

成立至今，公司以“播种绿色，繁育花彩”为宗旨努力发展，已与国内外众多著名的种子种苗和园艺公司建立了长期良好的合作关系，学习并引进了一系列先进理念、品种和技术；我们还按照国内不同地区不同客户的不同需求进行大量适应性栽培试验和生产实践，以求最大范围地为客户提供积极稳妥的种植品种和技术服务。目前，虹越花卉营销网络和服务网络遍布全国，花卉种子销量连续五年全国第一，花卉种球综合排名全国第二，草坪草业业务规模位居全国前三强，虹越作为花卉园艺种子种苗供应商、植物及相关产品进出口代理商、园艺资材生产商经销商、生产技术和产品开发商的品牌形象已深入人心。

自2007年起，公司开始拓展家庭园艺业务,尝试家庭园艺领域的产品开发，并推出多样化的服务。2010年1月，我们正式推出家庭园艺业务的全新品牌“虹越?园艺家”。现已建成全国最大的花园中心连锁体系，同时辅以特许加盟店体系和电子商务体系，实现园艺品牌化、产品多样化、品质精细化的经营目标。2011年公司实现销售总收入2.2亿元，并以年均30%的增长速率持续快速发展增长，在国内花卉园艺行业处于领先地位。

此外，虹越花卉还积极以市场为导向，坚持自主创新，建有省级农业科技研发中心，具备了产品开发、产业研究管理、科研管理和技术服务等方面的功能，中心现已申请专利近40项，拥有授权专利20多项，并先后承担了多个国家级、省市级的科研项目，成功转化成果，产生了显著的经济效益和社会效益。

我们立足现代花卉园艺事业，致力于打造中国花卉行业百年长青的优秀民族品牌。我们敢为人先，坚持不懈，为公司赢得了广大同行的尊崇和信赖，也迎来了可喜的业绩增长，为先进的园艺品种和种植技术引入中国这个广阔的大市场，更为中国花卉业从传统到现代化的转型升级做出了应有贡献。我们相信随着经济的快速发展，人民消费需求的改善，现代花卉园艺产业必将迎来大机遇，虹越花卉将带领国内园艺产业往更现代更高效更国际化的方向发展。

Zhejiang Hongyue flower Co., Ltd. was registered on August 29, 2000. It is a comprehensive horticultural enterprise integrating flower seedlings, lawn grass seeds, bulbous flowers, garden seedlings, garden plants, green plant potted plants, introduction, research and development, production and promotion of horticultural material products, and combining channel sales and terminal hypermarkets. After more than 10 years of operation and development, Hongyue now has 8 wholly-owned subsidiaries, 3 joint-venture subsidiaries and many offices in Guangzhou, Nanjing, Kunming, Japan, etc. At the same time, it has also cultivated a high-quality staff team that loves the horticultural cause and is full of vitality. Among them, more than 80% of the staff with college degree or above account for the total number, and 10% of the staff with master degree or above account for the proportion, and the proportion is growing year by year, so that Hongyue has strong digestion and absorption ability and independent innovation ability. The company has won the honorary titles of "Zhejiang high tech enterprise", "Zhejiang agricultural leading enterprise", "Zhejiang Forestry leading enterprise" and so on. In 2011, it made another brilliant achievement, won the first place of "national top ten flower and tree planting enterprises" and the fourth place of "international grower of the year"; it also made outstanding achievements in brand construction, among which "Hongyue" trademark was recognized as "famous trademark of Zhejiang Province", "Hongyue horticulturist" chain brand was rated as "the most growth franchised brand of 2011" in Zhejiang Province. Since its establishment, the company has made great efforts to develop with the tenet of "planting green and breeding colorful flowers". It has established a long-term and good cooperative relationship with many famous seed seedling and horticultural companies at home and abroad, learned and introduced a series of advanced concepts, varieties and technologies. We have also carried out a large number of adaptive cultivation experiments and production practices according to the different needs of different customers in different regions in China, In order to provide customers with the most active and stable planting varieties and technical services. At present, Hongyue flower marketing network and service network are all over the country, flower seed sales volume is the first in China for five consecutive years, flower seed ball ranks the second in China, lawn and grass business scale ranks the top three in the country, Hongyue as flower and horticultural seed and seedling supplier, plant and related product import and export agent, horticultural material manufacturer dealer, production technology and product developer Our brand image has been deeply rooted in people's hearts. Since 2007, the company has begun to expand its home gardening business, try to develop products in the field of home gardening, and launch a variety of services. In January 2010, we officially launched the new brand "Hongyue horticulturist" for home gardening business. Now it has established the largest chain system of garden center in China, supplemented by franchise store system and e-commerce system, to achieve the business objectives of gardening branding, product diversification and quality refinement. In 2011, the company achieved a total sales revenue of 220 million yuan, and sustained and rapid growth at an average annual growth rate of 30%, leading the domestic flower and horticulture industry. In addition, Hongyue flower is also actively market-oriented and adheres to independent innovation. It has established a provincial agricultural science and technology research and development center, which has the functions of product development, industrial research management, scientific research management and technical services. The center has applied for nearly 40 patents, has more than 20 authorized patents, and has undertaken a number of national, provincial and municipal scientific research projects, and successfully transformed achievements It has produced remarkable economic and social benefits. Based on modern flower gardening, we are committed to building a century old excellent national brand of Chinese flower industry. We dare to be the first and persevere. We have won the respect and trust of our peers, welcomed the gratifying performance growth, introduced the advanced horticultural varieties and planting technologies into the vast market of China, and made due contributions to the transformation and upgrading of China's flower industry from tradition to modernization. We believe that with the rapid development of economy and the improvement of people's consumption demand, the modern flower gardening industry will usher in great opportunities. Hongyue flower will lead the domestic gardening industry to a more modern, efficient and international direction.

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