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杭州孚德品牌管理有限公司于2013年成立，专注于授权和体育品牌管理领域，从事体育赛事、足球俱乐部等授权产品的设计、开发和全球营销。
2016年下半年，杭州孚德品牌管理有限公司与国际足联签订授权合作协议，成为2018年俄罗斯世界杯的被授权商，这次覆盖的产品范围有：毛绒吉祥物、毛绒靠枕、毛绒头套、毛绒拖鞋、吉祥物3D玩偶、贴纸、足球游戏桌、球门、纹身贴、太阳眼镜、糖果等多个品类。授权范围是除俄罗斯以外的全球市场。
2014年9月国务院发布《关于加快发展体育产业促进体育消费的若干意见》，把‘发展全民健身’提高到‘国家战略’高度，体育产业被视为‘绿色产业’、‘朝阳产业’大加扶持，更加坚定了孚德把体育产业当做公司将来发展的战略方向。
Founded in 2013, Hangzhou Fude Brand Management Co., Ltd. focuses on authorization and sports brand management, and is engaged in the design, development and global marketing of authorized products such as sports events and football clubs. In the second half of 2016, Hangzhou Fude Brand Management Co., Ltd. signed a licensing cooperation agreement with FIFA to become the authorized supplier of the 2018 Russia world cup. The products covered this time include: Plush mascot, plush pillow, plush head cover, plush slipper, mascot 3D doll, sticker, football game table, goal, tattoo, sunglasses, candy and other categories. The scope of authorization is the global market except Russia. In September 2014, the State Council issued several opinions on accelerating the development of sports industry and promoting sports consumption, which raised the "development of national fitness" to the height of "national strategy". The sports industry was regarded as "green industry" and "sunrise industry" with great support, which further strengthened Fude's view of sports industry as the strategic direction of the company's future development.
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