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稻香控股有限公司，领鲜环球，始于1991年香港，深圳较大型和最全面的自助餐品牌之一，亚洲最具规模的上市中式餐饮集团

领鲜环球自助餐坐落于深圳友谊城，占地达1800平方米，座位多达400个。拥有多个开放式厨房及展示各式美食的摊档，分为中、泰、日、欧陆4大主题，提供接近300款食品、开放式环球自助餐饮服务。

稻香集团由一九九一年成立至今，已建立了坐拥超过一百二十个食肆及饼店的庞大网络，分别遍布香港及华南地区。这些食肆均位于黄金地段，人流畅旺，吸引了大量生活丰裕的中档市场顾客。

集团成功采用多元化品牌的策略，在「稻香集团」旗下设有十九个品牌。各品牌自有不同的饮食风格，针对个别顾客群或喜好，因此不同品牌的食肆不仅能在同一饮食旺区共存，而且均能表现理想。此外，不同食肆品牌的风味和装潢，如员工制服、餐具和室内装修等也各具特色。

稻香集团利用创新而有效的市场推广策略，成功为食肆吸引新的顾客，并加强了各品牌在市民心目中的地位。例如锺菜则因其「不加味精、不加人造色素」的承诺而深受欢迎。

稻香集团是香港首家拥有食品加工及物流中心的中式饮食集团，全新的大埔食品加工及物流中心于二零一零年十二月正式投产，其产能比原先于火炭的物流中心大五倍，提供多元化及更大规模的食品加工及物流配送服务，更设有符合国家及国际标准的化验所，务求为顾客提供安全优质的食品，配合集团的东莞物流中心，其产能可支援中港两地250间分店的发展。物流中心可配合集团进行大量采购亦加强了该中心的议价能力，能以具竞争性的价格购得优质食材。此外，集团于该中心集中进行采购、食品加工、质量检定、包装及分销等工序，大大提升营运效率及成本效益。

于二零零七年，集团于中国东莞开设另一间食品加工及物流中心。东莞中心为集团位于香港及中国的食肆，提供比火炭中心更多元化及更大规模的食品制作及加工服务。东莞中心设备齐全，如有先进的食品测试设施、食物制造设备、冷藏库、真空包装机及方便实时运送物料的冷藏货车等，可谓一应俱全。

集团的最高质量保证，涵盖与产品、服务及食肆环境相关的各个营运层面。集团于大埔食品加工及物流中心设置企业资源规划系统，严密监控整个食品制作过程的每个程序。该中心设有先进的食品测试实验室，负责分析及检查食物样本，以确保食品的质量及味道一致。

集团根据领先的「五常法」标准管理系统，设计其质量认证及管理体系。透过遵从系统的特定质量标准及程序，集团在食材采购及加工、卫生标准、员工培训及日常管理等各个营运层面均能达致最高效率。

为进一步保证质量水平，稻香集团实行内部审计，并外聘顾问公司对旗下各食肆进行定期的「神秘顾客」及顾客满意调查，以确保其食品、服务及环境均达至最高水平。

秉持着对食品安全的追求，集团旗下位于九龙湾的「锺菜」分店更率先于二零零八年成为首间获香港质量保证局颁发ISO22000认証的中式酒楼，肯定了集团于食品安全管理上的实践。

Daoxiang Holding Co., Ltd. was founded in Hong Kong in 1991. It is one of the largest and most comprehensive buffet brands in Shenzhen. Lingxian global buffet, the largest listed Chinese restaurant group in Asia, is located in Shenzhen friendship city, occupying 1800 square meters and 400 seats. There are many open kitchens and stalls displaying all kinds of delicacies, which are divided into four themes of China, Thailand, Japan and Europe, providing nearly 300 kinds of food and open global self-service catering services. Since its establishment in 1991, Daoxiang group has established a huge network of more than 120 restaurants and bakeries in Hong Kong and South China. These restaurants are located in the prime location, with a great flow of people, attracting a large number of middle-class market customers with rich life. The group has successfully adopted the strategy of diversified brands, with 19 brands under "Daoxiang group". Each brand has its own different eating style, aiming at individual customer groups or preferences, so different brands of restaurants can not only coexist in the same eating prosperous area, but also perform well. In addition, the flavor and decoration of different restaurant brands, such as staff uniforms, tableware and interior decoration, also have their own characteristics. With innovative and effective marketing strategy, Daoxiang group has successfully attracted new customers for restaurants and strengthened the position of various brands in the public's mind. Zhongcai, for example, is popular for its promise of "No MSG, no artificial coloring". Daoxiang group is the first Chinese food group with a food processing and logistics center in Hong Kong. The new Dapu food processing and logistics center was officially put into operation in December 2010. Its production capacity is five times larger than the original logistics center in Huotan. It provides diversified and larger-scale food processing and logistics services. It also has laboratories that meet national and international standards To provide customers with safe and high-quality food, with the group's Dongguan logistics center, its capacity can support the development of 250 stores in Hong Kong and China. The logistics center can cooperate with the group in a large number of purchases, which also strengthens the bargaining power of the center and can purchase high-quality food materials at competitive prices. In addition, the group focuses on the procurement, food processing, quality inspection, packaging and distribution processes in the center, greatly improving operating efficiency and cost-effectiveness. In 2007, the group opened another food processing and logistics center in Dongguan, China. Dongguan center provides more diversified and larger scale food production and processing services for the group's restaurants in Hong Kong and China than the charcoal center. Dongguan center has complete equipment, such as advanced food testing facilities, food manufacturing equipment, cold storage, vacuum packaging machines and refrigerated trucks for real-time delivery of materials. The group's highest quality assurance covers all operational aspects related to products, services and restaurant environment. The group has set up an enterprise resource planning system in the Tai Po food processing and logistics center to closely monitor every procedure of the whole food production process. The center has an advanced food testing laboratory, which is responsible for the analysis and inspection of food samples to ensure the consistency of food quality and taste. The group designs its quality certification and management system in accordance with the leading standard management system of "five constant laws". By complying with the specific quality standards and procedures of the system, the group can achieve the highest efficiency in all aspects of operation, such as food purchasing and processing, health standards, staff training and daily management. In order to further ensure the quality level, Daoxiang group conducts internal audit and external consultants conduct regular "mystery customers" and customer satisfaction surveys on its restaurants to ensure that its food, service and environment are at the highest level. Adhering to the pursuit of food safety, the group's "Zhongcai" branch in Kowloon Bay became the first Chinese restaurant certified by the Hong Kong Quality Assurance Bureau for ISO22000 in 2008, affirming the group's practice in food safety management.

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