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中央电视台，英文简称CCTV，是中央电视台旗下的国家网络广播电视播出机构，北京中金万城科技有限公司作为央视国际网络有限公司的合资公司，是央视网（中国网络电视台）旗下综合传媒电商平台——央视网商城的授权运营机构，全权负责央视网商城的平台建设、招商合作及经营管理工作。

央视网商城定位于新品发布互动体验平台。中金万城作为央视网商城授权运营机构，通过吸纳实力企业及商家进行合作，整合商城独特的传媒电商优势、品牌优势、强大的内容资源整合/制作/传播优势，聚合互联新时代企业和用户的核心需求，形成了新品发布+互动体验的“联合发布”商业合作模式，改变传统营销思维，向用户观念和社会营销观念转变，成就新优好产品。

目前，中金万城已先后在青岛、上海、广州等地设立分公司，并成立全资子公司：中金万城（长沙）电子商务有限公司作为央视网商城移动电商中西部区域总部。未来，中金万城将携手优秀企业，充分利用央视网商城的公信力和媒体力量，打造一个商家与消费者良好互动的环境。中金万城还将继续依托自身优势和多种资源，积极开辟发展新空间、增创发展新优势，努力实现公司稳定、健康、高速地发展，成为推动中国电子商务发展的重要力量。

CCTV, or CCTV for short in English, is the national network broadcasting agency under CCTV. As a joint venture of CCTV International Network Co., Ltd., Beijing Zhongjin Wancheng Technology Co., Ltd. is the authorized operation organization of CCTV mall, a comprehensive media e-commerce platform under CCTV (China network television), which is fully responsible for the platform construction of CCTV mall . investment cooperation and business management. CCTV online shopping mall is positioned at the interactive experience platform of new product release. As the authorized operation organization of CCTV mall, Zhongjin Wancheng integrates the unique media and e-commerce advantages, brand advantages, and strong content resource integration / production / communication advantages of the mall by absorbing powerful enterprises and merchants, aggregating the core needs of enterprises and users in the new era of Internet, forming the "joint release" business cooperation mode of new product release + interactive experience, and changing the transmission Unify marketing thinking, change to user concept and social marketing concept, and achieve new excellent products. At present, CICC has successively set up branches in Qingdao, Shanghai, Guangzhou and other places, and established wholly-owned subsidiaries: CICC (Changsha) e-commerce Co., Ltd. as the central and western regional headquarters of mobile e-commerce of CCTV mall. In the future, CICC will work with excellent enterprises to make full use of the credibility and media strength of CCTV mall to create a good interactive environment between businesses and consumers. CICC will continue to rely on its own advantages and various resources, actively open up new space for development, create new advantages for development, strive to achieve stable, healthy and high-speed development of the company, and become an important force to promote the development of China's e-commerce.

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