Leader统帅品牌怎么样 申请店铺

统帅电器是海尔集团旗下的家电品牌，是海尔在互联网时代的定制家电品牌。消费者才是统帅产品的“设计者”，统帅产品是完全按照消费者需求进行生产的产品。“实用主义”是统帅家电产品秉承的设计理念。统帅品牌家电在产品设计研发前均会在全球范围内进行最广泛的市场调研，通过对消费者的需求结构进行细分分析，均是根据消费特定需求研制的，因此其部分实用功能与总体的性价比均是其它品牌无法比拟的。2013年4月15日统帅彩电高调登陆海尔商城。

统帅是海尔集团继海尔、卡萨帝之后的第三个子品牌，是海尔集团在互联网时代背景下推出的定制家电品牌。1998年，统帅品牌作为海外行销平台出口欧洲市场，2011年，统帅以“定制家电品牌”全新定位亮相。

统帅通过虚实融合模式，线上（互联网）快速获取用户个性化需求，线下快速满足用户需求。运用海尔的研发技术优势，同时依托海尔集团四网（虚网、营销网、物流网、服务网）优势，充分保证了产品生产、配送和整套服务的及时性和完善性。简捷的商务模式，独特的功能设计，是更符合互联网时代消费者需求的新品牌！统帅品牌目标人群主要是倡导个性、时尚、简约生活方式的年轻消费群体。

Commander in chief electric appliances is a brand of Haier Group's home appliances, and a customized home appliances brand of Haier in the Internet era. Consumers are the "designers" of the commander-in-chief products. The commander-in-chief products are products produced in full accordance with the needs of consumers. "Pragmatism" is the design concept of the commander in chief household appliances. Before the product design and development, the commander in chief brand household appliances will conduct the most extensive market research in the world. Through the detailed analysis of the demand structure of consumers, they are all developed according to the specific needs of consumers. Therefore, some of their practical functions and overall cost performance are incomparable to other brands. On April 15, 2013, the commander-in-chief of color TV made a high-profile landing in Haier mall. Commander in chief is the third sub brand of Haier Group after Haier and Casati, and the customized home appliance brand launched by Haier Group in the context of the Internet era. In 1998, the commander-in-chief brand was exported to the European market as an overseas marketing platform. In 2011, the commander-in-chief appeared with a new positioning of "customized home appliance brand". Through the virtual reality integration mode, the commander-in-chief can quickly obtain the personalized needs of users online (Internet), and quickly meet the needs of users offline. By using the R & D technology advantages of Haier and relying on the four networks (virtual network, marketing network, logistics network and service network) advantages of Haier Group, the timeliness and perfection of product production, distribution and whole set of services are fully guaranteed. Simple business model, unique function design, is more in line with the needs of consumers in the Internet era of new brands! The general brand target group is mainly young consumers who advocate personality, fashion and simple life style.

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