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Founded in 1996, Beijing Zhuangzi industry and Trade Co., Ltd., a modern clothing enterprise with leather clothing as the main brand, men's and women's fashion / leisure clothing as the auxiliary, and positioning in the urban population aged 28-50, was founded in 1996. It is a collection of leather clothing research and development, design, production and sales as the leading, and on this basis, it vigorously develops "Zhuangzi" brand series products - a modern enterprise integrating men's and women's fashion and leisure wear. At the beginning of the company's business, there were only 20 employees and the capital was less than 300000 yuan. With the joint efforts of all employees, the company now has a building area of 20000 square meters, a registered capital of 20 million yuan, more than 500 employees and more than 40 professional fashion designers and technicians. The company is equipped with production equipment, with an annual production capacity of more than 300000 pieces. At present, it has become one of the competitive enterprises in the domestic leather clothing industry. Zhuangzi brand introduction Zhuangzi company has realized the importance of brand to the development of an enterprise since its establishment. Over the years, the company has taken the responsibility of creating a brand. "Zhuangzi" brand leather clothing series not only sell well in more than 70 large and medium-sized cities in China. The brand of Zhuangzi has developed from a single leather garment business to a series of leather garments in the medium term. In 2002, it extended the brand of Zhuangzi to the field of men's and women's wear, and further expanded the market share and influence of "Zhuangzi", a domestic private brand. Zhuangzi company passed the ISO9001 international quality system certification in 1998. From exploration to adaptation, from learning to implementation, from step-by-step to continuous improvement and upgrading, from extensive workshop management to modern enterprise management, with scientific and systematic management to drive the development of Zhuangzi brand. Constantly organize employees to train and study the relevant contents of ISO9001 quality management system, carry out a series of seminars for the company's quality management work, and constantly summarize from practice, and constantly improve various process flow, process standard, work flow and standard, personnel system, administrative management system, financial system and other documents in the quality management system. Through the internal audit and external audit carried out for ISO9001 quality management every year, strengthen the quality management awareness of employees, and adhere to the principle of continuous improvement to create a scientific, standardized and systematic dynamic management of the company. ERP system is used to realize enterprise information management. Through this system, we can realize every link from production plan to raw material purchase, from operation plan to workshop manufacturing, from finished product inspection and warehousing to sales and distribution and warehouse out, and terminal retail. It can improve the utilization rate and settlement speed of enterprise funds. It can control the progress status of every order anytime and anywhere, and communicate with Through the system alert function to achieve the whole process control of each order. Another advantage of ERP is that the clothing market with extremely fierce competition is particularly obvious now: through the sales tracking of each product and each single store, collecting and analyzing real-time market information, adjusting product development and production in real time, the competitiveness of Zhuangzi brand clothing in the market is enhanced. At present, Zhuangzi has more than 170 stores / halls in Beijing, Liaoning, Shandong, Heilongjiang, Inner Mongolia, Shanxi, Shaanxi and other northern first and second tier cities. Under the huge marketing network, ERP system is used to realize the communication and sharing between the remote market, information and the head office, which improves the timeliness of the company in product research and development, production, management and logistics. Through the running ERP system, Zhuangzi company realizes the integration of logistics, information flow and capital flow, and forms a complete information resource platform of purchase, sale and storage. Brand positioning: men and women aged 28-50 (main 40 years old) who are mature and fashionable people in the city, are of high quality, middle and high price, classic, introverted, exquisite and elegant. Target group: lifestyle and taste, low-key luxury and fashionable fashion brands

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