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始于1993年，国内本土渔具业的新锐企业，专业从事体育用品及钓具制造销售的综合性公司

老鬼集团是一家成长并扎根于中国继而挥军国际渔具市场的横向一体化集团公司。多年来，在不断的跃进中蜕变、茁壮成长，走向专业化及多元化的道路。老鬼（集团）公司以独特的经营方式在中国渔具界异军突起，从起初的单一老鬼鱼饵制造横向发展为现今的钓竿、钓线、钓钩、浮漂等渔具产品制造的趋势，迅速拥有多元化业务及多元化市场。

近年来，老鬼（集团）公司在经营理念上开拓创新，凭借自身强大的品牌研发力量和雄厚的综合实力，成为中国本土渔具业的佼佼者。老鬼鱼饵1993年创立于中国·光谷武汉东湖高科技开发区，拥有一座占地30000平方米、建筑面积28000平方米的标准化生产工厂。2009年，为顺应市场的需求以及公司自身的发展和长远规划，老鬼（集团）公司斥资扩建一座建筑面积近8000平方米的全自动化鱼饵生产工厂。待建成投产后，生产规模将成倍提升。

为了巩固老鬼品牌的形象，使更多的钓鱼爱好者受益，2002年，老鬼（集团）公司投资成立了游钓世界影视制作传播有限公司，专业从事垂钓类节目和其它休闲运动节目策划、制作与销售，公司拥有全套广播级影视前后期制作设备和专业的编导、摄像、编辑、动画制作团队。几年来，共拍摄制作了各类钓鱼教材几十套，免费发行了几百万套光碟，为中国钓鱼运动发展、普及钓鱼知识起到了极大推动作用；同年又建成了国内较大鱼类生态观测系统平台，使产品的研发有了更科学的依托和技术手段；2002年老鬼（集团）公司联合以华中农业大学为主的有关院校成立“老鬼鱼类诱食剂研究中心”，使老鬼鱼饵的研发技术得到了更进一步的提高。

今天，老鬼在中国市场的品牌先锋地位已经确立，其显赫卓越的表现受人瞩目，在国内的渔具市场成为典范。在巩固国内市场的同时，老鬼（集团）公司已在积极开拓海外市场，以钓饵为主导产品，精心准备有序进入其它钓具产业领域，并将培训钓鱼人、传播钓鱼文化作为企业文化一直坚持下去。

Started in 1993, Laogui group, a new and cutting-edge enterprise in the domestic fishing gear industry, is a comprehensive company specializing in the manufacturing and sales of sporting goods and fishing tackle. It is a horizontal integration group company that grows up and takes root in China and then wields the international fishing gear market. Over the years, in the continuous leap forward, it has been transformed, thriving, and moving towards the path of specialization and diversification. Laogui (Group) Co., Ltd. has emerged as a new force in China's fishing gear industry with its unique business mode. It has developed from the original single Laogui bait manufacturing to the current trend of fishing gear product manufacturing, such as fishing rod, fishing line, hook, float, etc., and rapidly has diversified business and diversified market. In recent years, Laogui (Group) Co., Ltd. has developed and innovated its business philosophy. With its strong brand R & D strength and strong comprehensive strength, it has become a leader in China's local fishing gear industry. Established in 1993 in Wuhan East Lake hi tech Development Zone, Optics Valley, China, Laogui baits has a standardized production plant covering an area of 30000 square meters and a building area of 28000 square meters. In 2009, in order to meet the market demand and the company's own development and long-term planning, Laogui (Group) company invested to expand a fully automated bait production plant with a building area of nearly 8000 square meters. After completion and operation, the production scale will be doubled. In order to consolidate the image of Laogui brand and benefit more fishing enthusiasts, in 2002, Laogui (Group) Co., Ltd. invested and established the world film and television production and Communication Co., Ltd., which specializes in the planning, production and sales of fishing programs and other leisure sports programs. The company has a full set of pre and post production equipment of radio level film and television and professional director, camera, editor, animation system Work as a team. In recent years, dozens of fishing textbooks and millions of CDs have been shot and produced, which has greatly promoted the development of fishing in China and the popularization of fishing knowledge. In the same year, a large domestic fish ecological observation system platform has been built, which provides more scientific support and technical means for product research and development. In 2002, Laogui (Group) Co., Ltd. cooperated with central China agriculture Colleges and universities mainly set up "research center of baits for old fish", which further improved the research and development technology of baits for old fish. Today, the brand pioneer position of Laogui in the Chinese market has been established, its outstanding performance has attracted people's attention, and it has become a model in the domestic fishing gear market. At the same time of consolidating the domestic market, Laogui (Group) company has been actively exploring the overseas market, taking fishing bait as the leading product, elaborately preparing to enter other fishing gear industry fields in an orderly manner, and persisting in training fishermen and spreading fishing culture as the corporate culture.

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