因他趣Intouch品牌怎么样申请店铺

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因他趣Intouch在男士内裤行业中的票数：424 更新时间：2025-08-04

因他趣Intouch是哪个国家的品牌？「因他趣Intouch」是杭州男孩汤姆服饰有限公司旗下著名品牌。该品牌发源于浙江省杭州市，由创始人胡 * 慧在2012年期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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品牌寓意

INTOUCH品牌把英文单词IN和TOUCH组合，IN含义内在、深入之意，TOUCH含义接触、触碰之意，两者结合意为“深入接触”，而我们的产品是专门针对男士的内衣裤，是贴近男人肉体且以男人的体型而设计的一种贴身服装，品牌INTOUCH就是为深入了解男人，体贴男人之意义。

品牌理念

目前国内市场上，男士内衣在展现人体美方面，远远逊色于女性内衣，过多禁锢于对舒适的基本要求，客观上忽视了男士对美和时尚的渴求。INTOUCH秉承内衣的舒适底性，通过时尚性感的款式造型，紧贴国际的流行色系，“解禁”了男士对于内衣款式求新求变的渴望，通过丰富多彩的面料、款式、工艺和色彩，创造性地以时装的表现力拓展了内衣的穿着场合，使其真正成为展示男体美的视觉冲击，同时INTOUCH内衣面料均加入了莱卡丝，弹性更好，穿着不变形，透气更佳，保护男士生理健康，进而影响和改变男士传统的生活方式。

品牌定位

INTOUCH的消费群定位为时尚人士、白领、大学生、自由职业者、易接受时尚新物者。该消费群体特征为具有中高收入及较高的文化修养和审美情趣追求，注重内衣品质，注重品牌内涵，讲究内衣在不同的时间、场合以及同外装的配套，对流行敏感且具有独特见解的时尚人士。

The brand implies that InTouch combines the English words "in" and "touch", which means "in-depth" and "touch", which means "in-depth contact". Our product is specially designed for men's underwear, which is close to men's body and designed for men's body shape. The brand "InTouch" is to understand men and be considerate of men Meaning. At present, in the domestic market, the brand concept of men's underwear is far inferior to that of women's underwear in showing the beauty of human body, which is too much confined to the basic requirements of comfort, and objectively ignores the desire of men for beauty and fashion. InTouch adheres to the comfortable bottom of underwear, adheres to the international popular color system through fashionable and sexy style modeling, and "lifts the ban" on men's desire for novelty and change of underwear style. Through rich and colorful fabrics, styles, processes and colors, it creatively shows Rio Tinto's underwear wearing occasions in fashion, making it a real visual impact to show men's body beauty. At the same time, int Ouch underwear fabrics are added with Lycras, which have better elasticity, no deformation, better ventilation, and protect men's physical health, thus affecting and changing men's traditional lifestyle. Brand positioning: the consumers of InTouch are fashion people, white-collar workers, college students, freelancers, and people who are easy to accept fashion new things. This consumer group is characterized by high-income, high cultural accomplishment and aesthetic pursuit, paying attention to the quality of underwear, brand connotation, underwear at different times, occasions and matching with the exterior, fashion people who are sensitive to fashion and have unique views.

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