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天津老美华始创于1911年，是享誉津门的百年老店，1993年被国家商务部命名为“中华老字号”，老美华六项传统手工技艺已入选天津市和国家级非物质文化遗产保护名录并被国家工商总局认定为中国驰名商标。百年来，以其选材精良、工艺精湛、服务精细，深得广大消费者特别是中老年朋友的信赖和赞誉。

老美华积淀了深厚的历史文化底蕴和非物质文化遗产，企业在传承百年工艺的基础上，视质量为生命之源，立诚信为事业之基，严控产品质量，在鞋类花色品种不断创新的同时，又增加了服装、服饰商品的经营。企业秉承与时俱进的精神，在传承中不断求艺创新，加大科研投入，在东莞、北京、天津等地建立了老美华品牌研发中心，新技术与传统的结合在鞋和服装同行业中更具表率作用。目前，企业有直营店、加盟店及经销商200余家，覆盖了全国22个省市、自治区、直辖市，企业销售总额和上缴利税连年递增，已成为拥有核心竞争力、劳动关系和谐、发展态势良好、有潜质的成长型企业。老美华投巨资在古文化街筹建了国内首家华夏鞋文化博物馆，新落成的古朴典雅、气势恢宏的鞋文化广场与之遥相呼应，二者彰显了中国鞋文化的博大精深，老美华为弘扬民族文化，振兴中华老字号再做贡献。企业立足文化建设，挖掘传统资源，推进历史传承，倡导孝道文化，将“慈孝文化”作为企业文化的核心，把关爱老人、为社会献爱心作为企业的责任，企业形象得到良好展现，品牌影响力明显提升。

企业自93年以来至今，曾多次获得“全国抗震救灾先进单位”、“天津市先进企业”、“天津市劳动模范集体”、“天津市守合同重信用单位”、“天津市双A级企业”“中华老字号传承创新先进单位”等；公司董事长韩志永被评为“天津市劳动模范”、“天津市第二届非公有制经济优秀中国特色社会主义事业建设者”、“天津市慈善之星”、“十一五”期间天津市最具影响力劳动模范提名奖、“中华老字号传承创新优秀掌门人”等荣誉称号。

老美华人将以全新的理念，本着拼搏、进取、做强、做大的精神，在拼搏中进取，在传承中创新。企业将应运腾飞，建百年企业，创世界品牌，以回报员工、回报消费者、回报社会。

Founded in 1911, Tianjin old Meihua is a century old shop with a good reputation in Jinmen. In 1993, it was named "China time honored brand" by the Ministry of Commerce of the people's Republic of China. Six traditional handicrafts of old Meihua have been listed in Tianjin and the national intangible cultural heritage protection list and recognized as China's well-known trademark by the State Administration for Industry and commerce. Over the past hundred years, it has won the trust and praise of consumers, especially middle-aged and old friends, for its excellent material selection, exquisite workmanship and fine service. Laomeihua has accumulated profound historical and cultural heritage and intangible cultural heritage. On the basis of inheriting the technology of one hundred years, the enterprise regards quality as the source of life, establishes integrity as the basis of business, strictly controls the product quality, and at the same time of continuous innovation of footwear varieties, it also increases the management of clothing and clothing commodities. The enterprise adheres to the spirit of advancing with the times, keeps seeking art and innovation in inheritance, increases investment in scientific research, and establishes the old Meihua brand R & D center in Dongguan, Beijing, Tianjin and other places. The combination of new technology and tradition plays a more exemplary role in the same industry of shoes and clothing. At present, there are more than 200 direct stores, franchised stores and distributors, covering 22 provinces, autonomous regions and municipalities directly under the central government. The total sales volume and profits and taxes paid by enterprises have increased year by year, and they have become a long-term enterprise with core competitiveness, harmonious labor relations, good development momentum and potential. Lao Meihua invested heavily in the construction of the first Chinese shoe culture museum in ancient culture street. The newly built simple, elegant and magnificent shoe culture square echoes with it. Both of them show the broad and profound Chinese shoe culture. Lao Meihua will promote national culture, revitalize the old Chinese brand and make contribution again. Based on the cultural construction, the enterprise excavates the traditional resources, promotes the historical inheritance, advocates the filial piety culture, takes the "filial piety culture" as the core of the enterprise culture, takes caring for the elderly and offering love for the society as the responsibility of the enterprise, the enterprise image is well displayed, and the brand influence is significantly improved. Since 1993, the company has been awarded "national advanced unit for earthquake relief", "Tianjin advanced enterprise", "Tianjin labor model collective", "Tianjin contract abiding and trustworthy unit", "Tianjin double-A enterprise", "China time honored brand inheritance and innovation advanced unit" for many times. Han Zhiyong, chairman of the company, has been awarded "Tianjin Labor Model", "Tianjin No The second session of excellent non-public economic socialist cause builders with Chinese characteristics, Tianjin charity star, Tianjin most influential model worker nomination award during the 11th five year plan, and outstanding leader of China time honored brand inheritance and innovation. With a new concept, the old American and Chinese will strive, forge ahead, become stronger and bigger, forge ahead in the struggle and innovate in the inheritance. The enterprise will take off with good fortune, build a century old enterprise, create a world brand, and return employees, consumers and society.

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