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美滋堡（mizzibouge）是朗通公司继避风塘、街客之后推出的较新饮品连锁品牌。

众所周知，作为国内先把奶茶饮品概念带入大众消费市场的避风塘餐饮管理体系通过市场摸索精炼出一条适合中国大陆奶茶市场的先进经营理念，从而获得各阶层消费者的认可。我们希望在产品品质优质的情况下，将产品价格也细分为适合高、中、低不同的消费群体，所以在探寻市场过后，我们在奶茶产品研发的种类上不断推陈出新，希望任何群体都可以在避风塘体系中找到自己的喜爱的奶茶饮品，由此让避风塘及其延伸的品牌始终成为消费者的优选。之前我们创造了避风塘－街客品牌，并在市场获得成功运作，但也因此在市场引出了许多假冒的“避风塘、街客”。作为对后续的避风塘品牌低端市场进行保护，避风塘-美滋堡品牌也随之诞生了。

避风塘－美滋堡作为避风塘体系延伸的品牌，以中低消费群为优选顾客。在品种上，以品牌饮品为主，精美小食为辅助，打破了饮品市场传统的销售范围，以此来引领新一代的饮品时尚概念。在坚持一贯的“新鲜、健康、绿色”的品质基础上，美滋堡更欲打造出全新的“轻松生活、品味自然”的品牌理念，面向更年轻、更具活力、无限想象力的群体，以欧洲地中海地区传统制作方式配合传统奶茶的配方，在保留原有的口感同时融入地中海式饮品的健康理念，并以更贴近大众的消费和超值的价格，来树立全新饮品概念——“一起喝出新鲜、健康、时尚。”

我们坚信，加盟者不仅是我们的商业盟友，也是我们把握市场的重要臂膀，更是彼此事业渠道上的基石。他们衔接着企业和终的消费者，也忠诚的传递着我们的企业理念和文化。所以我们坚守一个理念：只有在双赢的基础上，才能得到双方的持续发展。我们永远视加盟商为伙伴和宝贵的财富。

Mizzibouge is a relatively new beverage chain brand launched by Langtong company after typhoon shelter and street guests. As we all know, as the first to introduce the concept of milk tea drinks into the mass consumer market, the catering management system of the typhoon shelter refined an advanced management concept suitable for the milk tea market in mainland China through market exploration, so as to obtain the recognition of consumers of all levels. We hope that under the condition of high-quality product quality, the product price will also be subdivided into different consumer groups suitable for high, medium and low, so after exploring the market, we will continue to innovate in the types of milk tea product research and development, and hope that any group can find their favorite milk tea drinks in the shelter system, so that the shelter and its extended brand will always become Consumer preference. Before that, we created the brand of "typhoon shelter - streetcar" and successfully operated it in the market. However, many fake "typhoon shelter, streetcar" were introduced to the market. As the follow-up protection of the low-end market of the brand, the brand of "shelter - mizburg" was born. As an extended brand of the typhoon shelter system, the low and medium consumption groups are the preferred customers. In terms of varieties, it mainly focuses on brand drinks, assisted by exquisite snacks, breaking the traditional sales scope of the beverage market, so as to lead the new generation of beverage fashion concept. Based on the consistent quality of "fresh, healthy and green", mizeborg wants to create a brand-new concept of "relaxed life and natural taste", facing younger, more dynamic and imaginative groups, combining the traditional production method of the Mediterranean region with the traditional milk tea formula, and integrating the health of Mediterranean drinks while retaining the original taste Concept, and to more close to the public consumption and value-added prices, to establish a new concept of drinks - "drink together fresh, healthy, fashionable." We firmly believe that the franchisees are not only our business allies, but also our important arm to grasp the market and the cornerstone of each other's business channels. They connect the enterprise and the end consumers, and also faithfully convey our corporate philosophy and culture. So we stick to one idea: only on the basis of win-win, can we get the sustainable development of both sides. We always regard franchisees as partners and valuable wealth.

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