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1973年创立于奥地利，户外装备知名品牌，专注极限攀岩与登山的专业户外品牌，其冲锋衣/防晒衣口碑极佳，运动的多品类户外先驱

来自奥地利的户外品牌NORTHLAND由登山家Gerwalt Pichler于1973年在格拉茨创立。

通过40多年的不断探索、积累和创新，NORTHLAND从专注极限攀岩与登山的专业技术品牌发展为涵盖户外徒步、户外旅行、城市休闲、滑雪等运动的多品类户外先驱。如今，NORTHLAND已在世界42个国家拥有超过2000家店铺，位属国际户外品牌行列。

自2003年登陆中国以来，NORTHLAND坚持科技创新、智慧设计、品质完善。其研发的EXOTHERM®科技平台，给予消费者安全保护和舒适体验；在外部科技应用领域，NORTHLAND挑选包括GORE-TEX®、POLARTEC®、PRIMALOFT®、VIBRAM®等拥有专利科技的国际品牌共同合作，携手制造高科技性能人性化的产品。

2016年NORTHLAND回溯奥地利舒适户外生活方式本源，推出 “顺心而行”品牌主张，引导户外生活方式新概念。

南京边城体育用品股份有限公司，成立于2002年，主营业务为多品牌户外用品的设计研发、组织生产、品牌运营和销售。公司通过品牌推广、自主设计与研发、供应链整合、营销网络建设，专注于让客户体验舒适户外，满足不同消费者在不同使用环境中的户外需求，专注于成为领导中国户外市场的户外用品多品牌运营商。目前公司在运营NORTHLAND、HALTI、LOWA、LEKI、ALPINA、HEAD六个户外品牌。

Founded in Austria in 1973, it is a well-known brand of outdoor equipment and a professional outdoor brand focusing on extreme climbing and mountaineering. It has a good reputation for its submachine / sunscreen clothing. Northland, an outdoor brand pioneered in various categories of sports from Austria, was founded by mountaineer gerwalt Pichler in Graz in 1973. Through more than 40 years of continuous exploration, accumulation and innovation, Northland has developed from a professional and technical brand focusing on extreme climbing and mountaineering to a multi category outdoor pioneer covering outdoor hiking, outdoor travel, urban leisure, skiing and other sports. Today, Northland has more than 2000 stores in 42 countries in the world, ranking among the international outdoor brands. Since its landing in China in 2003, Northland has adhered to scientific and technological innovation, intelligent design and perfect quality. In the field of external technology application, Northland selects international brands with patent technology, such as Gore-Tex ®, Polartec ®, Primaloft ®, vibram ®, to work together to manufacture high-tech performance humanized products. In 2016, Northland recalled the origin of comfortable outdoor lifestyle in Austria, launched the brand idea of "go with your heart", and guided the new concept of outdoor lifestyle. Nanjing Border City Sporting Goods Co., Ltd. was founded in 2002. Its main business is the design, development, organization, production, brand operation and sales of multi brand outdoor products. Through brand promotion, independent design and R & D, supply chain integration, and marketing network construction, the company focuses on making customers experience comfortable outdoor, meeting the outdoor needs of different consumers in different use environments, and becoming a multi brand outdoor products operator leading the outdoor market in China. At present, the company operates six outdoor brands including Northland, halti, lowa, Leki, alpina and head.

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