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Hejian adheres to the mission of "providing high-quality affordable health care products, improving the national health level", and creates a professional online direct purchase brand of nutrition and health care products. To meet the health needs of the global elite, He Jian launched the internationalization of "online direct purchase". Hejian directly purchases health care products online, without intermediate links such as dealers, supermarkets, pharmacies and salesmen. Hejian selects global high-quality raw materials and establishes a strict "three inspection" system. To establish a professional nutrition research institute in the United States, standing at the international forefront, studying the nutrition and dietary health of Chinese residents, adhering to the health concept of dietary balance of Chinese people, and aiming at the dietary habits and nutritional intake of Chinese people, to develop Hejian brand nutrition and health products suitable for Chinese characteristics. The company insists on collecting raw materials from natural places of origin, from cod in Icelandic deep sea, milk in Australian grassland to natural propolis manor in Brazil Establish strategic alliance with global raw material suppliers to make global raw materials become the ID card of each product. Establish cooperative production bases around the world, adopt the world's production process, and produce by GMP factories that meet the strict pharmaceutical standards and EU standards. Some products are imported to China with original packaging after being produced by American listed companies.

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