MARLBORO万宝路品牌怎么样 申请店铺

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万宝路（Marlboro）是一个香烟品牌，由世界第一大烟草公司菲利普·莫里斯（PhilipMorris）制造，是世界上最畅销的香烟品牌之一。品牌名称“万宝路”起源于英国，最后在美国独立注册。

万宝路（Marlboro）的名称，源自其最初位于英国伦敦的香烟厂地址，其创办者菲利普·莫里斯（PhilipMorris）想到的是公司伦敦工厂所在的一条街道的名字Marlborough。1902年，总部设在伦敦的菲利普·莫里斯在纽约开设分公司，并销售包括万宝路在内的品牌。1924年，万宝路被宣传为女性的香烟，宣传口号为：MildAsMay。

至20世纪70年代末，“万宝路”超过了世界上其他所有品牌卷烟，成为全球销量第一的卷烟品牌，年销量达900万大箱、销售足迹遍布100多个国家和地区。

全球平均每分钟消费的万宝路香烟就达100万支之多。1995年，美国“金融世界”评定万宝路为全球第一品牌，其价值高达446亿美元。

在全球消费者心目当中，万宝路（Marlboro）无疑是知名度最高和最具魅力的国际品牌之一。从销售而言，全球平均每分钟消费的万宝路香烟就达100万支之多。不论你是否吸烟，万宝路的世界形象和魅力都给你留下深刻的印象，令你难以忘怀。

1955年，万宝路荣膺全美十大香烟品牌。1968年，万宝路单品牌市场占有率升至全美烟草业第二位

1975年，万宝路摘下美国卷烟销量的桂冠。80年代中期，万宝路成为世界烟草业的领导品牌。

1989年，万宝路在全世界售出3180亿支，比瓶装可口可乐或罐装Campbell汤销量还大。若将万宝路以一独立公司来看，以其1989年营业额高达940亿美元计算。当可在美国《财富》杂志（Fortune）全球500家大企业中排第45位。

Marlboro is a cigarette brand, manufactured by Philip Morris, the world's largest tobacco company, and one of the world's best-selling cigarette brands. The brand name "Marlboro" originated in the United Kingdom, and finally registered independently in the United States. The name of Marlboro derives from the address of its original cigarette factory in London. Philip Morris, the founder of Marlboro, thought of the name of Marlborough, a street where the company's factory in London is located. In 1902, Philip Morris, headquartered in London, opened a branch in New York and sold brands including Marlboro. In 1924, Marlboro was advertised as a female cigarette with the slogan "mid as may". By the end of 1970s, Marlboro had surpassed all other brands in the world, becoming the world's top cigarette brand in terms of sales volume, with an annual sales volume of 9 million cases and sales footprint in more than 100 countries and regions. The world consumes as many as one million Marlboro cigarettes per minute on average. In 1995, the United States "financial world" rated Marlboro as the world's first brand, with a value of up to 44.6 billion US dollars. In the eyes of global consumers, Marlboro is undoubtedly one of the most famous and charming international brands. In terms of sales, the global average consumption of Marlboro cigarettes per minute is as much as 1 million. Whether you smoke or not, Marlboro's world image and charm will impress you deeply and make you unforgettable. In 1955, Marlboro won the top ten cigarette brands in the United States. In 1968, the market share of Marlboro's single brand rose to the second place in the American tobacco industry. In 1975, Marlboro won the title of cigarette sales in the United States. In the mid-1980s, Marlboro became the leading brand in the world tobacco industry. In 1989, Marlboro sold 318 billion units worldwide, more than bottled Coca Cola or canned Campbell soup. If we take Marlboro as an independent company, its turnover in 1989 is as high as 94 billion US dollars. It ranks 45th among Fortune's 500 largest companies in the world.

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