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The full name of "Lanji beauty" is "Hubei Lanji Beauty Cosmetics Co., Ltd." its predecessor is Lanji Cosmetics Co., Ltd., which was founded in 2014. At the beginning of its establishment, it mainly focused on the professional line of beauty salon. By 2016, the company began to integrate resources to make cosmetics chain and join the whole store for export, and only aimed at investment promotion in Hubei market, put forward 4D (skin care, manicure, care, make-up) integration mode. By the end of 2016, there were more than 300 franchisees in Hubei market, and in February 2014, the company began to attract investment in the national market. By June 2014, lanjimei cosmetics chain had joined more than 450 franchisees in the whole country, along with With the rapid development of the market, Lanji beauty chain firmly holds the market trend. In July 2014, Lanji beauty chain began to formally upgrade in many aspects, officially renamed Lanji beauty, added the industry-related high-profit single item in the original system, guided by technical training, and included in daily chemical sales + nail + Accessories + modeling + facial protection + beauty and body. In March 2018, it officially launched the cactus color, with aloe and cactus fresh plant extraction, to let customers experience the healthy skin care of natural plants, and formally built into a multi-faceted marketing model.

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