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建伍电子贸易（上海）有限公司，创于1946年日本，以其音质和技术获得较高声誉，专注于音响/汽车电子/无线系统等领域的全球性企业。

建伍（KENWOOD）是世界领先的音响品牌，探索动人未来，创建美好生活是建伍公司新的长远规划，这表示其非常人性化的产品设计理念。同时其原先的三个理念：质量追求、积极创新、目光敏锐，已进化为五个核心价值，即领先一步、恰到好处、新的体验、品质与性能以及互信与自信。

这五个核心价值涵盖着建伍的公司目标及今后策略：领先一步是说，凭着进取的思维和敢于革新的勇气，走在同业之先；恰到好处指其所提供的服务，与顾客的需求和价值观全然吻合；新的体验是说在工作和生活中，不断找寻新鲜的惊喜；品质与性能表示对于建伍的产品和日常工作，要求达到尽善尽美的境界；互信与自信指的是与顾客建立互信的关系，对自己的品牌自信十足。

基于这五大核心价值建伍正在努力实现使消费者充分享受高质量音乐，享受音乐带来的美好生活。“倾听创未来”是建伍新的品牌标志，建伍总裁山滕美杰表示建伍正用其独特方式扩展音乐世界，倾听消费者的心声，把握时代的脉搏，与消费者携手共创美好未来，启发灵感，分享由此而来的无限喜悦。

Jianwu Electronic Trading (Shanghai) Co., Ltd., founded in Japan in 1946, has gained a high reputation for its sound quality and technology, and is a global enterprise focusing on audio / automotive electronics / wireless systems and other fields. Kenwood is the world's leading audio brand. Exploring a moving future and creating a better life are the company's new long-term plan, which shows its very humanized product design concept. At the same time, its original three concepts: quality pursuit, active innovation and keen vision have evolved into five core values, namely, leading step, just right, new experience, quality and performance, mutual trust and self-confidence. These five core values cover Jianwu's company objectives and future strategies: the first step is to take the lead in the industry with enterprising thinking and courage to innovate; the right service is exactly the same as the customer's needs and values; the new experience is to constantly find new surprises in work and life; the quality and performance are the same as Jianwu's Our products and daily work are required to reach the perfect state; mutual trust and self-confidence refers to building a relationship of mutual trust with customers and full confidence in our brand. Based on these five core values, Jianwu is striving to make consumers fully enjoy high-quality music and enjoy the good life brought by music. "Listening to create the future" is the new brand mark of Jianwu. President of Jianwu, shanteng Meijie, said that Jianwu is expanding the music world in its unique way, listening to the voice of consumers, grasping the pulse of the times, and working with consumers to create a better future, inspire inspiration and share the infinite joy from it.

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