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Maylee Meiyi was born in 2000, and won wide praise for its "Chinese style" brand personality, Chinese and Western design concept and exquisite workmanship. Meiyi has developed into a mature "jade culture brand" in the field of Chinese jade fashion, focusing on the modern fashion interpretation and communication of jade culture for 15 years, focusing on the research and development of Chinese traditional jade fashion technology and Product design, with a large number of loyal consumers. "Beauty comes from the heart, like jade", is the advertising language of Maylee Meiyi, and also the core value of the brand's sustainable pursuit. It brilliantly explains the true meaning of beauty. The real beauty is the combination of moral character, temperament, cultivation in the heart, and from the inside to the outside, it exudes the elegant atmosphere of warm people. Beijing huirenlida Jewelry Co., Ltd. is one of the enterprises with more innovative ideas in the field of jade jewelry in China. For 15 years, it has been focusing on the fashion interpretation of jade and the development and promotion of modern jade consumption culture, as well as the product development, processing and manufacturing, marketing strategies and business models of fashion jade. Beijing huirenlida Jewelry Co., Ltd. was founded in Beijing in 2000. In 2006, it established a joint venture with PAJ jewelry group of the United States. It has set up a specialized finished jewelry production line and jade processing factory in the international large jewelry factory under the foreign joint venture partner. It has the annual development capacity of 800 models, producing 60000 pieces of gold inlaid jade jewelry, 300000 pieces of silver inlaid jade jewelry and 500000 pieces of semi-finished jade bare stone Processing and manufacturing capacity of particles. Excellent manufacturing equipment and international processing and manufacturing process produce high-quality products. Beijing huirenlida Jewelry Co., Ltd. has a professional "jade fashion" design and development team, with the founder of the brand as the design director in person. Based on the original design and research and development of Chinese fashion jade culture jewelry, it has carried out 12 years of research and Exploration on the application of Hetian jade, agate and other jade materials in the field of jewelry and jewelry A series of successful commercialization achievements have been achieved, which have positively promoted and influenced the innovation of Chinese traditional jade products with a history of 8000 years. Beijing huirenlida Jewelry Co., Ltd. has really opened the channel between the ancient jade culture and the modern consumption demand through the subversive innovation measures, cultivated and promoted the "modern Hetian jade consumption culture" which keeps pace with the times. The company has become a practitioner of the concept of "fashionable Chinese style" in the Chinese jewelry market. In 2015, the company launched a new business mode of "double brand + whole category, Fashion China jade" and launched a new O2O+ distribution mode. Aiming at the great changes in the jewelry market, we launched the integrated operation of the Maylee and the East RuiRu brand, taking the concept of "Internet plus" as the core, and built a China characteristic "Shi Shangyu culture jewelry consumer integration shop". And it covers online and offline channels, with complete categories, wide price band, rich styles and good experience services to meet the growing consumer demand of Chinese consumers for fashion jade culture.

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