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Under Zhejiang Radio and television group, cross media / multi platform / three-dimensional professional TV shopping channel and o2o modern new industry Haoyi shopping, which integrates TV / magazine / network / data marketing / physical store, are built by Zhejiang Radio and television group. It started broadcasting in December 2006. It is a professional TV shopping channel in Zhejiang Province, and a cross media, multi platform and three-dimensional commercial complex. In 2013, the annual sales volume was 3.05 billion yuan. Under the background that the central government strongly advocates the development of service industry and the strengthening of media industrialization, Haoyi shopping is an exploration for radio and television to get involved in the society, deepen media services and practice the transformation and development of radio and television industry. Haoyigou has 3 million members, 24-hour TV programs broadcast all day, and tens of thousands of products are on sale. It is a modern o2o new industry integrating TV, magazine, network, data marketing and physical stores. It has five subsidiaries, namely, automobile, tourism, business management, e-commerce and jielaiya, to carry out specialized operation, and has a series of self operated brands represented by "spring Ruiduo". In the 21st century, the professional home shopping channel set up by radio and Television Group has become the main development of TV shopping industry. In 2006, Zhejiang Radio and television group saw through the market, grasped the opportunity, cultivated the industrial growth mode, set foot in the TV shopping industry, and made great efforts to build e-shopping family shopping Co., Ltd.

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