好易购品牌怎么样申请店铺

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好易购在生活服务行业中的票数：821 更新时间：2025-09-03

好易购是哪个国家的品牌？「好易购」是好易购家庭购物有限公司旗下著名品牌。该品牌发源于浙江省杭州市，由创始人蒋强在2006-11-27期间创立，经过多年的不懈努力和高速发展，现已成为行业的标杆品牌。

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浙江广电集团旗下，跨媒体/多平台/立体化的专业电视购物频道，融电视/杂志/网络/数据营销/实体店为一体的O2O现代新型产业

好易购由浙江广电集团倾力打造，于2006年12月开播，是浙江省一家专业电视购物频道，打造跨媒体、多平台、立体化的商业综合体。2013年全年销售额30.5亿元。在中央大力提倡发展服务业与加强媒体产业化的时代背景下，好易购是广电介入社会，深化媒体服务，实践广电产业转型与发展的一次探索。好易购拥有300万会员，电视节目24小时全天播出，在销商品上万种，是融电视、杂志、网络、数据营销、实体店为一体的O2O现代新型产业。旗下有汽车、旅游、商业管理、电子商务、杰莱雅五大子公司开展专业化运营，并拥有以“春天瑞朵”为代表的一系列自营品牌。

21世纪，由广电集团自己创办的专业化家庭购物频道成为电视购物产业发展的主要。2006年，浙江广播电视集团洞悉市场，把握先机，培育产业化增长方式，涉足电视购物产业，倾力打造好易购家庭购物有限公司。

Under Zhejiang Radio and television group, cross media / multi platform / three-dimensional professional TV shopping channel and o2o modern new industry Haoyi shopping, which integrates TV / magazine / network / data marketing / physical store, are built by Zhejiang Radio and television group. It started broadcasting in December 2006. It is a professional TV shopping channel in Zhejiang Province, and a cross media, multi platform and three-dimensional commercial complex. In 2013, the annual sales volume was 3.05 billion yuan. Under the background that the central government strongly advocates the development of service industry and the strengthening of media industrialization, Haoyi shopping is an exploration for radio and television to get involved in the society, deepen media services and practice the transformation and development of radio and television industry. Haoyigou has 3 million members, 24-hour TV programs broadcast all day, and tens of thousands of products are on sale. It is a modern o2o new industry integrating TV, magazine, network, data marketing and physical stores. It has five subsidiaries, namely, automobile, tourism, business management, e-commerce and jielaiya, to carry out specialized operation, and has a series of self operated brands represented by "spring Ruiduo". In the 21st century, the professional home shopping channel set up by radio and Television Group has become the main development of TV shopping industry. In 2006, Zhejiang Radio and television group saw through the market, grasped the opportunity, cultivated the industrial growth mode, set foot in the TV shopping industry, and made great efforts to build e-shopping family shopping Co., Ltd.

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