SHISEIDO资生堂品牌怎么样 申请店铺

SHISEIDO资生堂，是日本著名的化妆品品牌。取名源自中文《易经》中的“至哉坤元，万物资生”，资生堂的涵义为孕育新生命，创造新价值。“至哉坤元，万物资生”意为“赞美大地的美德，她哺育了新的生命，创造了新的价值。”这一名称正是资生堂公司形象的反映，是将东方的美学及意识与西方的技术及商业实践相结合的先，将先进技术与传统理念相结合，用西方文化诠释含蓄的东方文化。

1872年资生堂在日本东京银座创立了第一家西式调剂药房。1897年科学性地开发出了以西洋药学处方为基础，名为红色蜜露（EUDERMINE）的化妆水。从此，资生堂便一直致力于美肌和秀发的研究，研发出了许多革新商品和美容方法。

资生堂中国

资生堂来到中国后深受中国消费者的青睐，在中国不同地区，不同阶段，有着许多资生堂产品的爱用者。为了更有效地把握市场先机，更迅速地确立市场销售战略计划，资生堂于2003年12月成立了资生堂(中国)投资有限公司，统筹在中国的化妆品事业，此举成为资生堂大力发展中国化妆品事业的强有力证明。如今，资生堂虽然已经通过百货店同顾客建立了友好关系，但为了进一步扩展与顾客的交流空间，2004年资生堂正式在中国展开化妆品专卖店事业。资生堂化妆品专卖店不仅仅销售商品，更能为中国女性介绍正确的化妆品使用方法，同时，还是展示新型美容方法，传播新潮服饰、发型的时尚文化场所。未来，资生堂还会致力于通过多种销售渠道，为不同地域、不同年龄和不同需求的女性朋友提供更多的高品质产品和服务。

Shiseido is a famous cosmetics brand in Japan. The name comes from the Chinese "book of changes" in which the meaning of Shiseido is to nurture new life and create new value. "To heaven and earth, all things are born" means "to praise the virtues of the earth. She has nurtured new life and created new values." This name is exactly the reflection of Shiseido's image. It is the combination of Oriental Aesthetics and consciousness with Western technology and business practice, the combination of advanced technology and traditional concept, and the interpretation of implicit oriental culture with western culture. Shiseido founded the first Western dispensing pharmacy in Ginza, Tokyo, Japan in 1872. In 1897, a kind of make-up water named eudermine was scientifically developed based on the western pharmaceutical prescription. Since then, Shiseido has been committed to the research of skin beauty and hair, and developed many innovative products and beauty methods. Shiseido China Shiseido has been favored by Chinese consumers since it came to China. There are many users of Shiseido products in different regions and stages of China. In order to grasp the market opportunities more effectively and establish the marketing strategic plan more quickly, Shiseido established Shiseido (China) Investment Co., Ltd. in December 2003 to coordinate the cosmetics business in China, which has become a strong proof for Shiseido to vigorously develop the cosmetics business in China. Nowadays, Shiseido has established friendly relations with customers through department stores, but in order to further expand the communication space with customers, in 2004, Shiseido officially launched the cosmetics store business in China. Shiseido cosmetics store not only sells goods, but also introduces Chinese women to the correct use of cosmetics. At the same time, it is also a fashionable cultural place to display new beauty methods and spread fashionable clothes and hairstyles. In the future, Shiseido will be committed to providing more high-quality products and services to female friends of different regions, ages and needs through various sales channels.

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