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丹姿集团成立于1998年，是一家集科研、品牌营销、服务与供应链管理为一体的化妆品“高新科技”企业。丹姿集团秉持“成为世界一流品牌”的企业愿景，以“让人类多一分美丽”为使命，坚持“守正利他，以顾客为中心”的价值观，先后创立了“丹姿”、“水密码”，“他能量”等一流品牌，其中“水密码”、“丹姿”被评为“驰名保护”，体现了丹姿集团在品牌建设方面领先行业，成绩卓然，集团更被权威机构评为“中华美业十强科技创新企业”。主流的商超渠道市场份额名列前三，电商、CS渠道亦处于高速发展阶段。集团主打品牌“水密码”是中国补水类护肤品的领导品牌，“他能量”是本土男士护肤品的领导品牌。

丹姿集团将研发与品牌建设放在企业经营的首要位置。秉持“精益求精，领先行业”的研发理念，汇聚世界顶尖研发力量，引进国际先进精密设备，成立“丹姿(亚洲)护肤研究中心”，与法国、韩国、日本等国际权威研发机构开展深度合作。2014年，获得国家科技部“广东省工程技术研究开发中心”权威认证，并与中国科学院南海海洋研究所联合成立“中国科学院南海海洋研究所—水密码联合研发中心”，联手开展海洋生物护肤品的长期合作研究，将目标锁定具备国际先进水平的海洋护肤专利科技。近年来，丹姿集团不断加大研发投入，发展自主专利，目前已获得国家专利52项,被评为广州市博士后创新实践基地。

丹姿永志不忘“成为世界一流品牌”的愿景，坚持“以顾客为中心”价值观，深入了解和洞察顾客需求，以超越期待的体验为导向打造“尖叫产品”，用“三个一流”来保障品牌的优越性：一流设计，聘任国际设计师,并与法国、荷兰等国内外一流设计院合作；一流媒介，聘用一线明星杨幂、何润东、安以轩、王丽坤代言，并在湖南卫视、浙江卫视等全国前三媒体投放广告；一流研发,汇聚全球顶尖研发力量，引进国际先进精密设备。

“专业化、职业化，共同成长”是丹姿集团的人才理念，丹姿坚信：人才是企业第一生产力！以专注专业、国际视野、好学、坚毅、担责、胆魄与道德作为衡量、培养、引进一流人才的标准，不断改善人才的工作与生活的环境，建设生态的人才发展体系，成立了“丹姿学院”，并被权威学府评为“中国最具成长性企业大学”，保障了人才能力与素养提升快于企业发展的速度。

坚持“效益导向，系统化、人性化”的管理理念，经营模式不断创新与升级，加强企业的系统化管理与经营模式的匹配性，不断建设、优化ERP、CRM、HRMS、SRM、WMS、MES、PLM、OA、BI等管理信息系统，借力Ac尼尔森、麦肯锡等公司建立大数据库，实现管理现代化、沟通互联化、营销精准化，以互联网、物流网思维与模式不断向国际市场迈进。

“生态环保、回报社会”是丹姿集团的责任理念，公司注册成立了“广东丹姿慈善基金会”，先后对5.12汶川、玉树、雅安、云南干旱地区、四川二坪小学、孤老院等进行了一系列的捐助与支援。一直以“利他”的精神笃行善济世之美，把人类的大爱精神与大美情怀传递祖国大地每个角落！

Established in 1998, Danzi group is a cosmetics "high tech" enterprise integrating scientific research, brand marketing, service and supply chain management. Danzi group adheres to the corporate vision of "becoming a world-class brand", the mission of "making people more beautiful", and the values of "being honest, altruistic and customer-centered". It has successively created first-class brands such as "Danzi", "water code", "other energy", among which "water code" and "Danzi" are rated as "well-known protection", reflecting the brand of Danzi group In terms of construction, it is a leading industry with outstanding achievements, and the group has been rated as one of the "top ten science and technology innovation enterprises in the United States of China" by authoritative organizations. The market share of the mainstream supermarket channels is in the top three, and the e-commerce and CS channels are also in the high-speed development stage. The group's main brand "water code" is the leading brand of water replenishing skin care products in China, "he energy" is the leading brand of local men's skin care products. Danzi group puts R & D and brand building at the first place of enterprise operation. Adhering to the R & D concept of "keeping improving and leading the industry", gathering the world's top R & D forces, introducing international advanced precision equipment, establishing "Danzi (Asia) skin care research center", and carrying out in-depth cooperation with France, South Korea, Japan and other international authoritative R & D institutions. In 2014, it obtained the authority certification of "Guangdong engineering technology research and development center" issued by the Ministry of science and technology of the people's Republic of China, and jointly established "South China Sea Ocean Research Institute water code joint research and development center of the Chinese Academy of Sciences" with the South China Sea Ocean Research Institute of the Chinese Academy of Sciences to jointly carry out long-term cooperative research on marine biological skin care products, aiming at the marine skin care patent technology with international advanced level. In recent years, Danzi group has continuously increased its R & D investment and developed its own patents. At present, it has obtained 52 national patents and was awarded as Guangzhou postdoctoral innovation practice base. Danzi will never forget the vision of "becoming a world-class brand", adhere to the value of "customer-centered", deeply understand and insight into customer needs, build "scream products" guided by the experience beyond expectations, and use "three first-class" to ensure the superiority of the brand: first-class design, employment of international designers, It also cooperates with first-class design institutes at home and abroad, such as France and the Netherlands; first-class media, employing first-line stars Yang Mi, He Rundong, an Yixuan and Wang Likun as spokesmen, and advertising in the top three media in China, such as Hunan Satellite TV and Zhejiang satellite TV; first-class R & D, gathering the world's top R & D forces, and introducing international advanced precision equipment. "Specialization, professionalization and common growth" is the talent concept of Danzi group. Danzi firmly believes that talent is the first productivity of an enterprise! With the standards of professional focus, international vision, studiousness, perseverance, responsibility, courage and morality as the measurement, training and introduction of first-class talents, we have constantly improved the working and living environment of talents, built an ecological talent development system, established "Danzi College", and was rated as "China's most growing enterprise university" by authoritative universities, ensuring the rapid improvement of talent ability and quality At the speed of enterprise development. Adhere to the management concept of "benefit oriented, systematic and humanized", constantly innovate and upgrade the business model, strengthen the matching between the systematic management and the business model of the enterprise, continuously build and optimize the ERP, CRM, HRMS, SRM, WMS, MES, PLM, OA, Bi and other management information systems, and build a large database with the help of AC Nielsen, McKinsey and other companies to realize the modernization of management and communication United, precise marketing, Internet, logistics network thinking and mode to the international market. "Ecological environment protection and social return" is the responsibility concept of Danzi group. The company has registered and established "Guangdong Danzi Charity Foundation", which has successively made a series of donations and supports to 5.12 Wenchuan, Yushu, Ya'an, Yunnan arid area, Sichuan Erping primary school, gulaoyuan, etc. We have always been doing good deeds to help the world with the spirit of altruism, and passing the great love spirit and great beauty feelings of human beings to every corner of the motherland!

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